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Work Background
hexalytics Inc.Product Design Lead
May. 2023Austin, Texas, United StatesAs I Design Lead I am responsible for ensure the quality and consistency of the projects, help to evolve the design skills of the team, disseminate the Design Ops mindset, align projects scope with stakeholders, support the Design Director in strategic decisions, evolve the Design System.
hexalytics Inc.Senior Product Designer | Dashboards & Data Analysis
Feb. 2023 - May. 2023Austin, Texas, United StatesAs a Senior Product Designer at Hexalytics I was responsible to handle the design process end-to-end and help the lead to distribute and validate the tasks across the team.
FFWD Product Design Lead
Sep. 2022 - May. 2023Florianópolis, Santa Catarina, BrasilMy responsabilities at F/FWD was lead the design team and help the designers to improve themselves by providing feedbacks and helping to conduce their process to ensure the consistency and quality in the deliverables also facing and negotiating design decisions and proposals with stakeholders and clients. At this time I helped to find and fix a business and product lack of strategy for Intelbras one of most relevant telecommunication company in Brazil who helped to decrese the churn of the checkout process of the e-commerce. I also worked with Mueller an appliance company, to create a brand new e-commerce experience and visual.
Kyte Tecnologia de SoftwareSenior Product Designer
Oct. 2021 - Jul. 2022Santa Catarina, BrasilWorking in the Frontline team, mapping opportunities in partnership with the PM, working on improvements to our web product (Catalog) and developing from scratch new features for our mobile product (APP). In addition, I am also responsible for maintaining and updating the mobile front of our Design System, as well as contributing to the design team in the dissemination of the DesignOps culture. The main skills and assignments are: - Evolution of the Design System Foundation (Design Tokens and Patterns)
- Creation, maintenance and evolution of components (Figma)
- Co-creation of good design practices
- Co-creation in the file documentation standard
- Maintenance and evolution of Figma libraries
- Support to PM's decision making
- Discovery of new opportunities
- Observation of usage, metrics and product events (Mixpanel, GA, Bi)
- Presentation of new features for all squads
- Contributing to other designers with reviews and feedbacks
HAVANSenior Product Designer
Jul. 2021 - Oct. 2021Brusque, Santa Catarina, BrasilAllocated at the e-commerce squad conducting all the design process of the product, proposing new features and improvements end-to-end, from discovery to delivery, and with my pairs, building the first Design System of the company, passing by: - User journey mapping - Benchmarking analysis - Desk researches
- Quantitative & Qualitative researches
- Sitemap
- Value Proposition & Business Model Canvas
- Wireframes - A/B Testing
- Low and High fidelity prototyping - Roadmaps - Usability testing - KPI’s analysis and definition Using tools like, Figma, Figjam, Miro, Hotjar, GTM, Analytics, Optimize, Maze
UpworkFreelancer Designer
Jan. 2018 - Jan. 2021I worked as a freelancer on low impact local projects and several different sectors. This was a period in which I was able to learn a lot, mainly due to the fact that I needed to be dynamic to work with such different projects in a short space of time.
Water MediaCo-Founder
Jan. 2017 - Nov. 2017Brasília, Distrito Federal, Brasil
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