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Work Background
BocadoroCreative Director
Jul. 2022Miami, Florida, United States- Led the creation and development of a distinctive identity for the mother brand of Bocadoro’s hospitality group, co-founding the first shop
- Crafted, developed and executed 25+ innovative marketing campaigns that consistently drove substantial revenue growth (30% average) and expanded brand presence in the market
- Forged impactful partnerships with top-tier industry brands, enhancing brand visibility and fostering long-term relationships (eg. Forbes, Ocean Drive, 710Labs, Campo Grande)
- Co-founded and designed Café du Bey, a coffee shop and wine bar in Sunset Harbor, resulting in notable media mentions and local awards while leading the art direction and marketing efforts
- Co-founded and designed Anima, an exclusive private dining experience in South Pointe, blending luxury and innovative experiences while leading a marketing team
- Leveraged strategic and creative approaches to continuously enhance customer engagement and drive business expansion
- Achieved an average annual savings of 10% in purchasing by securing free products through strategic sponsorships, optimizing costs while enhancing brand offerings
ENRIQUE TOMÁSMarketing Manager
May. 2021 - Sep. 2022Miami, Florida, United States- Enhanced the brand's visibility by securing new wholesale customers and driving business growth
- Led and executed 20+ successful events, boosting brand visibility and customer engagement
- Established 10+ strategic partnerships to expand the brand’s reach and market presence while reinforcing its premium image
- Played a key role in shaping the brand identity and spearheading impactful campaigns for the physical location
Odd Pleasures E.D.Chief Executive Officer
Oct. 2020 - Mar. 2025Miami, Florida, United States- Designed the brand, concept and built a team of artists and creative employees
- Expanded the brand’s reach to 5 continents, securing key strategic partnerships and growing our global presence
- Led and managed 50+ full-scale event productions in Miami, NYC, Madrid, Paris and Ibiza, delivering high-impact, innovative experiences in the entertainment industry while generating over $350k in revenue
- Oversaw the creative direction, ensuring every project aligns with the brand’s unique vision and delivers engaging experiences
- Managed artists achieving over 15 million streams, booking tours worldwide, and securing significant media opportunities and partnerships to elevate their visibility and career growth.
- Transitioned to a consulting agency model, continuing to influence the industry by blending creativity, business strategy, and top-tier talent management
Alegria CommunityA&R Manager
Sep. 2018 - Oct. 2020Miami, Florida, United States- Led the discovery, signing, and development of new artists, expanding the community's roster and contributing to the growth of the brand's presence in the music industry.
- Managed and nurtured relationships with both emerging and established artists, ensuring their needs were met while aligning with the company’s goals.
- Oversaw the creative direction of music projects, collaborating with artists to shape their sound and image.
- Coordinated with producers, engineers, and other industry professionals to ensure the timely and successful release of music.
- Curated and executed strategies for promoting new releases, including digital campaigns, partnerships, and media outreach.
- Worked closely with marketing and PR teams to enhance the visibility of Alegría Community’s artists and increase audience engagement.
- Contributed to growing the community’s reputation by identifying and supporting talent with strong market potential.
- Managed the logistics of touring and live performance opportunities for signed artists, ensuring successful events and increasing exposure.
ACCIONAInternational Marketing Coordinator
Jun. 2018 - Aug. 2018Madrid- Led the development of sustainable marketing strategies across Chile, Mexico, and Australia, driving brand growth in key international markets
- Enhanced Acciona’s presence and positioned the brand as a leader in the renewable energy sector
- Expanded the brand's reach through tailored marketing initiatives that resonated with diverse regional audiences
- Focused on generating a positive environmental impact while boosting brand visibility and engagement in new markets
- Served as creative support in Acciona's collaboration with National Geographic for the "There Is No Planet B" campaign, strengthening the brand's commitment to sustainability and environmental responsibility
ForeplayArt Director
Jan. 2018United States- Provided creative consulting, graphic design, and strategic communication services to US & Spain-based companies in the hospitality, fashion, and entertainment industries
- Specialized in developing and executing impactful marketing campaigns, fostering fruitful partnerships, and creating strong audiovisual content for high-profile clients including Palma, Jumeirah, Bey_Bey, Navi, Amanita, Estrella Damm and Telva among others
- Led the creation and elevation of brand identities by blending artistry with strategic vision to craft compelling narratives that resonate with desired target audiences
- Delivered comprehensive design solutions across branding, experiential design, and visual storytelling, strengthening brand identities and boosting customer engagement
- Contributed to long-term brand success by providing tailored strategies that drive growth and elevate market presence
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