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Work Background
AmazonConsultant, Analytics and Media Manager
Apr. 2022New York, United States
AmazonAssociate Analytics and Media Manager
Aug. 2020 - Apr. 2022New York, New York, United States
Macy'sOmnichannel Assistant Buyer - Boy’s Collections
Mar. 2020 - Aug. 2020New York City Metropolitan Area•Curated assortments, developed pricing strategy and managed B2C marketing for Ralph Lauren, Tommy Hilfiger, and Calvin Klein brands
•Maximized sales and gross margin for each product category by identifying, procuring, and assorting the products to customer demand across all purchasing channels
•Created and maintained the e-commerce presentation by creating digital pages, refining the customer navigation experience and highlighting items on the website
• Collaborated with marketing, visual, stores, and pricing partners to drive synergies among areas of business
Macy'sOmnichannel Assistant Planner - Kid’s Footwear, Boy's License and Classifications
Sep. 2018 - Mar. 2020New York City Metropolitan Area• Analyzed demographics and cross-shopping consumer behavior to identify distortion opportunities for optimal breadth and depth by store
•Built preseason quarterly assortment plans by vendor, department, and class to determine receipt and SKU need for existing and emerging locations
• Analyzed brands by store to build and maintain location matrixes based on sales, productivity, customer base and like brands
• Managed monthly allocations to support strong in-season trends by brand and location
• Collaborated with replenishment partners to forecast sales and receipt need by style, color, and size Boy’s Apparel Brands: Marvel, Disney, Nickelodeon, Nintendo, Dr. Seuss, Pokemon, Peanuts, Mickey Mouse, Super Mario Brothers and other major character brands Kid’s Footwear Brands: Nautica, Sam Edelmen, Michael Kors, Steve Madden, Guess, Carters, Tommy Hilfiger, Juicy Couture, Kenneth Cole and other major shoe brands
Macy'sEDP Merchandise Planner - Girl's Classifications
Jul. 2018 - Sep. 2018New York City Metropolitan Area• Constructed a cross-shopping project and presentation based on Tableau analysis of in-store size, brand, and product shopping behavior
• Forecasted a climate allocation plan for 2019 based on missed opportunity by classification and vendor
• Developed and consulted strategic ideas to grow girls apparel business in store and online
• Improved expertise in data analytics, financial strategies, assortment allocations, assortment localization, and inventory productivity
NomvaBrand Associate
Aug. 2017 - Jan. 2018Greater Boston Area• Aided Nomva's reach and brand penetration of BU millennials • Hosted on-campus events and marketed the product via word of mouth in BU's urban campus
• Collaborated with a team of innovators during this flagship process
Macy'sOmnichannel Buying Intern - Backstage Men's Department
May. 2017 - Aug. 2017Herald Square - New York, NY• Responsible for the off-price men's merchandise assortment in all current and emerging Macy’s Backstage stores in North America
• Maximized sales and gross margin for different product categories through vendor partnering and negotiation
• Among only 4 other interns chosen to be in Macy's Backstage, the new off price retail division of Macy's Inc, out of the 130 total interns placed in Macy's Department Stores
• Worked with cross functional counterparts to optimize inventory management, financial planning, product development, and marketing
BRAGBRAG 2017 Summer Intern
May. 2017 - Aug. 2017Greater New York City Area• Recipient of the BRAG 2017 Case Study Award for creating a disruptive strategy for the retail industry
• Represented Macy's Inc. throughout the BRAG Summer Internship Program, a highly competitive program which had a 9.5% acceptance rate
• Conducted final strategy proposals throughout the summer alongside team of three others
• Exposed to seminars, workshops, and retail math classes for extensive professional development
CHIRLA (Coalition for Humane Immigrant Rights of Los Angeles)Civic Engagement Intern
Jul. 2016 - Sep. 2016Greater Los Angeles Area• Assisted in the advancement of human and civil rights of immigrants and refugees in Los Angeles
• Engaged youth leadership and Immigrant Civic participation with a goal of 10,000 newly registered voters by November
• Registered low-propensity, new American voters in Southern California for the Fall 2016 Presidential Election
Boston UniversitySupervisor
Nov. 2015 - May. 2018Telefund, Student Philanthropy Center• Facilitated daily shift operations, which includes ensuring the completion of revenue and participation goals
• Conducted interviews and training sessions for 150+ new employees, while regularly tracking performance improvements of all callers
• Presented new and improved policies to management on new incentives to motivate staff such as performance-based recognition
Boston UniversityTelecommunications Assistant and Mentor
Jan. 2015 - Nov. 2015Telefund, Student Philanthropy Center• Individually raised upwards of $20,000 for dean’s projects, general scholarships, and other developments by speaking with alumni, parents, and friends of the Boston University community
• Organized new strategies to maximize annual fund growth, reputation, and profitability
• Maintained the highest conversion rates and total revenue within a fiscal year, which led to Supervisor promotion
Hollister Co.Impact Team Member
Jul. 2014 - Sep. 2015Westfield Culver City• Organized store merchandise, labeled daily inventory, and recommended better merchandise display to management
• Answered customer inquiries and provided excellent customer service in a team environment
• Demonstrated the ability to interact with customers from diverse cultures and backgrounds
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