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Work Background
Pitney BowesExecutive Creative Director, Global Ecommerce
Sep. 2016 - Jul. 2024New York, NYLead the Creative and UX strategy for global ecommerce across over 200 countries. Usage of innovative and iterative design to boost sales for well-known global retailers like Target, Harrods, Macys, Bloomingdale’s, Nordstrom, J. Crew, and Saks Fifth Avenue. • Lead team of Designers, Copywriters, and UX Designers across all facets of ideation, concept exploration, design and production. • Built an engaging ecommerce brand (Borderfree) across all channels of distribution (website, email, social, display, offline, etc). • Architected a brand new consumer-facing site (borderfree.com) with improved user experience, visual design, mobile optimization, SEO, conversion optimization, social media visibility, content discovery, and measurement strategy. • Worked with Engineers to develop a custom CMS to fit the needs of the website, including dynamic content based on country, product catalogs, store discovery, editorial articles, promotions, order tracking, and more. • Reimagined the checkout experience used by hundreds of global retailers through competitive research, hi-fidelity wireframes, user testing, visual designs, and collaboration with Development teams. • Established the creative process, vision, and resource management, while working closely with senior business executives, content and marketing strategists, and engineering teams to continue to build a better product.
Ansible, IPG MediabrandsVP, Senior Creative Director
Apr. 2013 - Feb. 2016New York, NYDrove Ansible’s global vision for Creative, spanning strategic vision, new business pitches, talent growth, and technology focus. Directly responsible for 20+ new creative wins during tenure, most notably agency of record (AOR) for Kia Motors. • Transformed Ansible from a mobile only agency to a credible digital agency by winning digital AOR assignments with Kia Motors, Johnson & Johnson (Stelara) and Microsoft (Microsoft Partner Network). • Led Creative for entire lifecycle of projects, from new business pitches and brief development, to final launch and analysis of creative performance across all accounts. • Directed Design, UX, and Production teams across 4 US offices, proactively managing team budget and resourcing to predict needs across both retainer and project-based workloads. • Worked closely with strategists, engineers, project managers, and clients across multiple concurring projects to define business needs, develop the creative strategy, present concepts, and launch final deliverables. • Championed Ansible’s reputation as a creative and innovative leader by speaking and judging at key events and winning various prestigious industry accolades. • Trained newly acquired Austalian team (MNet) on Ansible’s creative vision and internal processes, boosting resources, productivity, collaboration, capabilities, and international growth. Clients: Betty Crocker, Prezista, Aveeno, Microsoft, Johnson & Johnson, Intel, Kia Motors, Universal Technical Institute
AnsibleCreative Director
Apr. 2009 - Apr. 2013New York, NYDefined and expanded the vision for the Creative practice at Interpublic Group’s (IPG) mobile dedicated specialist. Personally represented the Agency’s Creative capabilities, built internal processes, and ensured the highest quality of deliverables from idea to launch and iteration. Served as primary creative expert and advisor for prospects and clients to grow new revenue streams. • Grew Ansible’s portfolio and revenue by participating in successful new business pitches including Microsoft, Johnson & Johnson, TurboTax, Intel, Kia Motors, and Mozilla, and fostering long-term relationships with clients. • Recruited, trained, mentored, and led the Creative team to produce work that is on strategy, fulfills business needs, and lives up to Ansible’s stringent standards. • Pioneered several creative “firsts” for the agency including mobile apps, html5, responsive design, parallax, interactive games, image recognition, augmented reality, CRM, and Apple iAds. • Advanced agency reputation with multiple Creative accolades including a Cannes Lion. Clients: Microsoft, Johnson & Johnson, TurboTax, Intel, Kia Motors, Mozilla, Benadryl, Jeep, Timberland
Vettro (now Pegasystems)Senior Art Director
Jan. 2003 - Jan. 2008New York, NYLed the Creative across various channels and platforms at Vettro (a pioneer in enterprise mobile apps before the invention of the smartphone) including branded and cobranded web sites, mobile apps, portals, printed materials, event space, online marketing, and packaging materials. • Directed the creative and web development team. • Worked directly with Global 500 partners including Sprint, AT&T, BlackBerry, and Motorola generating successful marketing collaborations. • Led Creative for web and print campaigns from start to finish including ideation, execution, and production. • Implemented the company’s CRM program (Salesforce.com) in conjunction with new marketing tools, ultimately delivering double-digit growth in online leads year over year.
National Audubon SocietySenior Web Designer
Jul. 2000 - Oct. 2003New York, NYLead web designer for the National Audubon Society, one of the largest private conservation organizations in the country. • Designed, developed, maintained, and updated audubon.org, official site of the National Audubon Society, averaging 1.7M visits a month. • Created storyboards and wireframes as needed for new site content. • Updated web style sheets and pages on a regular basis and as required. • Worked alongside back-end developers and database managers to design rich content-driven web applications.
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