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Work Background
Sea Ya Later YachtMarketing Consultant
May. 2025Currently serving as the lead content & marketing strategist for Sea Ya Later, a 60’ luxury yacht charter based in Cabo. I oversee all aspects of brand storytelling, social media growth, client communications, and expansion strategy. Key responsibilities & accomplishments: • Designed & executed a content retainer program, including monthly photoshoots, drone video, social media posts, and Instagram strategy • Created branded menus for brunch, lunch, and sunset cruises, including upsell tiers for premium culinary experiences • Advised on website UX, booking flows, Google Forms integration, and a potential domain migration to improve lead capture • Led digital rebranding—rewrote bios, updated IG link strategy, and implemented SEO-rich language for improved discoverability • Developed & managed workflows for client reviews, shared content calendars, and post-charter follow-ups • Partnered with luxury travel advisors and DMCs, offering referral commissions to expand bookings and referrals • Initiated villa + yacht partnership packages and future expansion into fishing tournament sponsorships
Fora TravelPro FORA Travel Advisor
Jan. 2023Helping couples, families, and high-end travelers book unforgettable experiences around the world—with a specialty in honeymoons, destination weddings, and luxury escapes in Cabo San Lucas. As a Fora advisor, I curate bespoke travel itineraries and resort stays, securing VIP perks such as daily breakfast, resort credits, room upgrades, and exclusive experiences at no additional cost to my clients. Key Highlights: • Specialize in luxury resorts, villas, and curated itineraries for honeymoons, wedding groups, and milestone trips • Design custom travel proposals with resort comparisons, pricing, and perks tailored to each client’s needs • Partner with Virtuoso & other luxury networks to secure exclusive perks at 5-star properties • Collaborate with resorts, villas, and local DMCs to build custom wedding week and honeymoon experiences • Integrate digital marketing expertise to grow brand visibility and generate leads via social media, SEO, and paid Meta ads • Offer white-glove client service from initial inquiry to post-trip feedback and review capture • Frequently partner with other travel advisors and event planners to expand reach and provide comprehensive support
Goodway GroupSenior Account Manager
Nov. 2022 - Dec. 2024• Led $500k of organic & paid influencer marketing initiatives, contributing to increased awareness, engagement, & revenue for our Fortune 500 consumer/B2B online retail client. • Collaborated with a 10-member agency team to manage complex multi-million-dollar advertising campaigns ($35MM annual spend), supporting a 20-member client team. • Analyzed advertising data across platforms including Meta, TikTok, LinkedIn, DV360, The Trade Desk, DCM, publisher direct media, niche trade publications, & ComScore. • Delivered 100% on-time performance reporting (weekly, monthly, quarterly) & managed accurate spend forecasting & monthly billing reconciliation. • Enhanced internal efficiencies by streamlining data QA processes using pivot tables & developed scalable templates & training materials in Monday.com. • Served as the primary client contact, providing consistent 1:1 support to address client needs & taught clients Excel skills to drive their success. • Facilitated seamless cross-functional collaboration with internal agency & external client teams to ensure timely, high-quality campaign execution. • Demonstrated exceptional proactiveness by anticipating client needs & delivering innovative solutions beyond their requests, ensuring enhanced outcomes & strengthened client relationships. • Earned multiple performance awards for organizational skills, proactive problem-solving, & consistently exceeding expectations. • Demonstrated adaptability, leadership, & a strong work ethic under high-pressure deadlines. • Enhanced my professional development through the completion of Individual Development Plans (IDPs) for 2 consecutive years.
Goodway GroupAccount Manager
Feb. 2022 - Nov. 2022
Rich & KitchCo-Founder & CEO
Jan. 2021Co-Founder & CEO | Rich & Kitch – Luxury Travel Advisors & Content Creators As the founders of Rich & Kitch, we help clients plan unforgettable honeymoons, destination weddings, and luxury getaways—while also partnering with resorts, villas, yachts, and tourism brands to create elevated content and drive high-end bookings. What we do: • Plan & book luxury travel experiences with VIP perks (Virtuoso, Fora) • Curate honeymoons, destination wedding weeks & vacations, especially in Cabo San Lucas • Create short-form video, drone, and high-end photography content for travel brands • Manage Instagram & marketing strategy for companies in Cabo • Collaborate with like-minded businesses through affiliate marketing & content retainers Signature Offerings: • Luxury Travel Services – Custom itineraries, hotel bookings with perks, and white-glove client service • Cabo Wedding Planning Playbook – Our digital guide to destination weddings in Los Cabos • Social Media Partnerships – Collabs with tourism boards, resorts, restaurants, and brands aligned with our audience • Content Creation Packages – For hotels, villas, yacht charters, & local businesses needing premium photo/video content
USA Mobile Drug Testing of Northeast OhioMarketing Director
Mar. 2020 - Jan. 2024Greater Cleveland-Manage social media accounts including LinkedIn, Facebook, & Twitter and post on each platform twice a week -Write, SEO optimize, & publish blog posts on WordPress twice a month -Implemented & manage Mailchimp email marketing & write monthly email newsletters
Advanced ContextualSenior Marketing Manager
Oct. 2019 - Feb. 2022Contextual done right is Advanced Contextual. The cookieless, precise, scaled, nimble, safe, and proven solution for brands, publishers, platforms, and data owners. Context is a powerful way to understand and identify your customers. What a consumer reads and watches online reveals their mindset and intentions. By tapping into this unique and scaled data, marketers can better understand, specify, and measure audiences. These are the principles upon which we built our solution. We are so confident in our approach, that we’ve decided to name our company and platform to match this vision, and our proven execution track record bears it out. My role at Advanced Contextual is to support all Marketing & Sales Planning efforts, which include: • Oversee website design & maintenance • Create copy for blog posts & follow SEO guidelines when posting blogs, 3 times a week • Manage LinkedIn, Facebook, Instagram, & Twitter by writing post copy & scheduling posts in Hootsuite & Later • Graphic design images for social media posts & blogs using Adobe Illustrator & Canva • Analyze website data using Google Analytics to inform content creation strategies • Monitor website prospects & leads in Hubspot • Create specific landing pages for Google Ads campaigns • Adapt to market changes & industry needs by frequently updating messaging, one sheets, & proposal decks • Develop new case studies based on client’s managed service & data campaign performance • Curate custom proposal decks in response to client RFPs for our managed service & display offerings • Analyze data in our proprietary platform to come up with custom insights brands can implement into their campaigns
Spectrum Media ServicesManager, Brand Solutions
Jun. 2017 - Sep. 2019As the Manager of Brand Solutions, I manage the Brand Strategy department & one full-time employee. We specialize in creating custom proposals that highlight how our technology can achieve brands' online advertising goals. Our proprietary platform uses machine learning to score content consumption data & creates custom audiences to target across the open web & social platforms. My team & I create ‘Content Target’ strategies in response to RFPs & work on all pre-sales materials for the company. RESPONSIBILITIES: • Support team of 7 reps by creating RFP response decks & case studies; generating 7-15 custom files each week • Analyze content within the Spectrum Platform to generate weekly insights for sales outreach & social media • Create images in Adobe Illustrator for posts shared on the company’s blog, LinkedIn, & Facebook pages • Delegate responsibilities between team members for each sales request • Build 3-6 Content Targets for each data campaign & share custom audiences with clients in Facebook • Manage media calculator to create profitable display plans by monitoring margin & deliverability by media tactic • Collaborate with VP of Account Management to improve internal processes in Salesforce • Update training materials & teach new employees how to use our platform ACHIEVEMENTS: • Created company website in 3 days, self-taught using Wix platform, & continuously update as needed • Worked with 3 other team members to build 200 Content Targets over 6 six weeks; resulted in custom audience segments for the company’s data store in LiveRamp Marketplace for clients to buy for data campaigns
Spectrum Media ServicesSenior Brand Strategist
Jun. 2015 - May. 2017Greater Chicago AreaRetained position & developed Brand Strategy role after company acquisition. RESPONSIBILITIES: • Created 7-15 customized proposal decks & media plans each week for open web, social, & data offerings for campaigns between $50k-$1MM • Built at least 3 Content Targets per proposal to create custom audience segments using our platform • Implemented pre-sales process with Account Management Director to ensure proposals are set up for success • Successfully & continuously trained employee on roles & adapting responsibilities • Led pre-sales process, working with sales & optimization teams to generate RFP responses • Analyzed advertisers’ briefs to develop custom Content Target strategies • Collaborated with ad ops to propose media & targeting tactics to achieve KPIs • Made 3 case studies/week for 10 weeks; resulted in sales reps receiving RFPs • Developed sales collateral for prospecting & unique client requests • Collaborated with graphic designer, SVP Marketing, & SVP Sales to create RFP deck • Displayed flexibility in sales process, making last minute revisions to close business ACHIEVEMENTS: • Promoted rapidly based on strong work ethic, team building, & leadership performance • Won Q2’15 MVP award for solely managing RFP responses for 12 sales reps • Won Q1’16 “Count On Me” team award for being reliable to turnaround RFPs • Achieved every RFP deadline since leading Brand Strategy • Improved RFP process by eliminating steps & adding teams for collaboration
Spectrum Media ServicesSales Planner
Sep. 2014 - May. 2015Greater Chicago AreaWorked with Brand Strategy team of 3-5 members to complete RFP responses. • Completed 7-15 media plans & spec sheets/week offering open web media placements • Built 15-30 Content Targets/week in proprietary platform & found compelling insights to showcase on RFPs • Organized Brand Strategy documents to improve team efficiency • Created training materials for media plans & RFP decks • Coordinated internal RFP strategy calls with sales reps
Wedding List CoMarketing Intern
Jun. 2013 - Jul. 2013Sydney, Australia• Coordinated social media marketing and created weekly blog posts • Obtained 300 Facebook followers and 30 Instagram followers in 3 weeks • Conducted market research to launch personal wedding website into Asia • Delivered successful business plan presentation to company owners • Created social media advertisements 3x per week utilizing Photoshop • Improved company website through weekly maintenance • Designed merchandise displays in downtown Sydney store • Attended bridal registry event to expand marketing knowledge within industry
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