Redwoods & PineapplesPrincipal
Feb. 2009 - Apr. 2011Indianapolis, Indiana, United StatesBuilt a practice as a data & technology consultant for customers in Indiana, Ohio, Virginia, Alabama, Louisiana, and Pennsylvania by building relationships with business consultants supporting brands in these locations. Designed the correct data relationships needed to personalize thousands of interactions either online or in-person (e.g. direct mail), including building the SQL tables, ingestion, extraction, and surfacing of data into back-end web services (CRM, Marketing, etc.) and in customer facing channels. Was the single source of strategy, design, data mapping, API & ETL builds, and execution of the technical planning.