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Work Background
Kenvue (formerly Consumer Health, Johnson & Johnson) / Johnson & JohnsonRegional Director, Marketing Technology, Asia Pacific
Jul. 2020 - Aug. 2024SingaporeLed strategic technology initiatives, identifying emerging trends to optimize operations across APAC.
Developed and executed a regional product roadmap, aligning local needs with global strategy.
Improved time-to-market by 50% by streamlining resource support systems.
Reduced operating costs by $216k annually through operational efficiency improvements.
Managed the separation and migration of marketing tech platforms from Johnson & Johnson to Kenvue, ensuring business continuity and successful technology adoption.
Grab Southeast Asia / Uber Asia PacificHead of CRM Operations & Planning, Southeast Asia
Mar. 2018 - Jul. 2020SingaporeSpearheaded CRM integration across APAC, implementing platforms to streamline operations and scale marketing efforts.
Reduced CRM onboarding time by 300%, improving execution and local market adaptability.
Led agency teams to deliver localized marketing campaigns, improving delivery timelines by 20%.
Managed operational dashboards for agency teams, optimizing resource use and improving budget adherence.
Acxiom / Zeta GlobalManaging Director, APAC Client Services
Aug. 2010 - Sep. 2017SingaporeTransformed a temporary support model into a fully operational office, supporting 14 APAC markets.
Drove innovation and improved growth areas, leading to a 200% increase in client revenue in 3 years.
Streamlined operations in AU and CN, creating standard processes that improved client satisfaction and secured renewals.
Digital Impact (acquired by Acxiom)Various Account Management Positions
Jul. 2000 - Aug. 2010United StatesManaged marketing budgets exceeding $4 million for B2B and B2C Fortune 500 companies like Intel and Marriott.
Built strong executive relationships across multiple units, resulting in improved client retention.
Led end-to-end strategy and execution of marketing campaigns, driving significant improvements in results and company revenue.
Implemented operational improvements that boosted client satisfaction, cycle times, and profitability.
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