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Work Background
Temple UniversitySenior Lecturer
Aug. 2016Greater Philadelphia AreaExecutive Leadership Education At Temple University, we believe in a holistic approach to executive education. The Office of Executive Leadership Education can marshal the expertise and resources of Temple University's 17 schools and colleges in disciplines ranging from medicine, dentistry, law and pharmacy to environmental design, education, architecture, engineering, and business. Choose from our menu of programs or let us create a customized program to meet the needs of your organization.
Forbes Coaches CouncilOfficial Member
Jan. 2016 - Jan. 2018
YOU: Loud and ClearCEO/Leadership Coach/Tedx Speaker/Facilitator
Jan. 2009Greater Philadelphia AreaManage international consulting firm delivering custom executive/business executives training for professional/personal development, enabling maximum positive results for growth to national customers.
• Worked with 10000+ executive coaching hours to 400+ individual and corporate clients (to date)
• Provide a confidential sounding board/thinking partner for C-suite executives.
• Onboarding new executives or successors to key positions.
• Develop emerging leaders / high potential leaders.
• Enhance cross-cultural dexterity/adapting to expat assignments.
• Support change-leadership by honing in on specific competencies, strategies, and attributes during a change process.
• Integrate specific learning programs into the culture through short-term training follow-up.
• Increased productivity 25% & decreased attrition 15%
• Increased Revenue from $48000 annually to $1,584,000 annually in 16 months by creating a customized executive coaching plan
• Talent Management/Organizational Development • Provide consultation to corporate HR leaders on specific executive-level talent solutions. • Design and facilitate global executive meetings.
• Conduct strategic workshops engaging all levels of management to assess needs and determine implementation strategies.
• Project Management • Design and facilitate strategic planning sessions. Accomplishments through the creation of customized Executive Coaching Plans:
• Heightened awareness of leadership strengths, competencies, and attitudes.
• Individualized assessment and feedback that guides the executive to their truth.
• Enhanced emotional intelligence, people management skills and strategies.
• Private, confidential goal setting and achievement.
• Expert consult on leading unique constituent groups.
• Increased effectiveness, endurance, and fulfillment on the job.
• Exponential organizational impact as the individual leader incorporates coaching skills into their own management practice
Meerbott Marketing Creative & Public Relations, Inc.Subject Matter Expert / Principal
Jan. 2009 - Jun. 2011Virginia Beach, VA• Developed Marketing, Customer Service, and Customer Retention Training for the Virginia Department of Business Assistance's (VDBA) Entrepreneur Express & Grow Sales Seminar Events; presenting to ~1,500+ individuals over 12 months
• Developed 10 training programs presented in two years; Training and Presentation Programs via Analyze, Design, Develop, Instruct, and Evaluation (ADDIE) process
• Managed: review and analysis (Identifying group / individual training needs); Conducted new employee orientation and on-the-job training; analyzed/advised instructional methods for individual and group training; developed training-aids, including: handbooks, visual aids, and tutorials; tracked trainee progress via tests, observation, and supervisors’ feedback; evaluated training program effectiveness
Executive Life Magazine 2009Chief Communications Officer, Training & Development
Jan. 2009 - Nov. 2009Newport News, VA• Senior manager with oversight of contracts for magazine's clients to brainstorm the best use of magazine's assets; six simultaneous projects worth ~$349K • Facilitated ‘Thought Leadership’ and innovation via strategy meetings with clients for impartial third-party perspective(s); guide client via open-ended questions to best solution via redesigned structure
• Led strategy sessions, and directed execution of meeting agenda(s) • Customized five sales/marketing curriculums delivered via online and in-class to provide learning objectives for cutting edge thinking, methodologies and approaches to work in training, facilitation and e-learning programs
• Provided 360-degree viewpoints on staff/consultant teams to collaborate, strengthen, and improve marketing/sales via training and development; 36 programs developed over four years via projects and proposals methodology • Responsible for leading and/or contributing to proposal development in collaboration with other staff and consultants within network of associates for sales to public/private sectors; revenue resulted in contracts of ~$250K within 12 months
• Identifying new partners / sources of new business via face-to-face meetings with discussions resulting in newly designed workflows; developed marketing / PR plans • Managed ELM's social media channels for a 37% increase in new business revenue • Developed improved proposals/business development practice to complete new business proposals in a shorter time period, from 365 days to 10 days
Clear Channel Radio (Media)Senior Marketing Consultant
Jul. 2006 - Dec. 2007Norfolk, VA• Developed/ presented training to 25 new sales reps on generation of new business • Wrote sales manual, reviewed with staff several times weekly; mentored new hires via job shadowing; significantly reduced workforce attrition; trained new hires to complete sales within two weeks; average sales revenue ~$5K in new contracts • Worked with top 3% of contract revenue clients: McDonald's (Local, Regional & National), Southern Hospitality Auto Group, Live Nation, BB&T, Casey Automotive, Hooters, CNU, Ted Constant Convocation Center, Spirit of Norfolk, Dollar Tree, The Norva, and major record labels including: EMI, Sony BMG, Universal Music Group and Warner Music Group, Interscope, Columbia, Capitol & RCA
• Increased client advertising revenue 40%+ annually; e.g., McDonald's contract resulted in increase of $175K annual contract to $307,000 (national, co-op, and PR budgets); same results for increased contract revenues for BB&T, Spirit of Norfolk, and Dollar Tree
Entercom NorfolkSenior Marketing Consultant
Aug. 2005 - Jul. 2007Norfolk, VA• Managed marketing development for four radio stations: 94.9 The Point, Z104, 101.3 2WD & 957 RNB; 60 employees, 20 customers; marketing media included Radio, Podcasts, Live Remotes, Social Media, Vlogs, and Blogs
• Developed sales manual and 12-module training; presented to (total of) 25 sales people daily during lunch on how to complete a sale within two weeks of hire; results generated ~$5K in new revenue in that time period; training included job shadowing; 100% were able to generate sales within 30 days of hire
• Implemented Marketing, sales, business development & promotions best-practice techniques and leadership development initiatives; marketing efforts generated an ~$25K monthly
Fairfield Resorts (A Cendant Corporation CompanyAssistant Manager, Community Marketing
Aug. 2003 - Aug. 2005Williamsburg, VA• Managed, trained, coached and developed 60+ community outreach coordinators (sales representatives) to increase/sustain sales revenue
• Created, developed, wrote, and presented training modules for 40+ new hires over two years; presented monthly training to an average of 24 learners
• Evaluated, analyzed, and developed employment performance and training effectiveness programs via weekly team meetings to develop Sales & Customer Service training improvements for increased revenue and productivity against goals
• Conducted, scheduled, and presented technical training and personal development classes for staff members; resulting in higher morale, lower attrition, increased revenue and increased productivity; conducted weekly surveys to identify training needs against projected production goals, processes, identified change needs • Developed and organized three training manuals, multimedia visual aids, and other educational materials for Sales, Marketing, Customer Service, including role playing exercises, On-The-Job training, and Train-the-Trainer techniques, including multimedia visual aids in achieving the learning objectives
• Planned, developed, and presented training/staff programs; activities included classroom training, demonstrations, on-the-job training, meetings, conferences, and workshops for increased morale, lower attrition, and increased revenue and productivity
ImMEDIAcy Public Relations Inc.Marketing and Public Relations, Senior Executive
Oct. 2000 - Aug. 2003Palm Beach Gardens, FL• Designed & Executed Media Training for clientele who purchased training valued at $1,500-$3,000 per person; results ~10:1 ROI, from 8-30% in increased revenue
• Facilitated two-day workshops offsite; customized training to length of time delivered/location of training; clients include Fortune 500 C-level executives/leaders in medicine, finance, law, education, technology, and journalism
• Delivered learning objectives: learners become effective interview subjects; minimize misquote or misunderstanding by reporter(s), increase likelihood of being quoted positively; techniques important to delivery (energy, eye contact, body language, etc.); and how to encourage repeated contact by reporters as SME
• Facilitate Board Retreats for 7-40 board members of non-profits off-site; teach learners how to incorporate capacity building activities in daily workflow, from communication and outreach to board development and fundraising
• Facilitated team-building and employee engagement events: for communication, boost morale, motivation, learning effective strategy, improve productivity • Developed marketing/community outreach plans and wellness programs (including Massage Mondays, Fun Fridays, off-site outings, etc.)
Ballet FloridaChief Marketing & Communications Officer
Aug. 1998 - Aug. 2000West Palm Beach, FL• Managed development, implementation, and evaluation of annual communications plan with Board of Directors/Executives to brainstorm/create annual media plan (TV, Radio, Print, and Public Relations, via TV, Radio, billboard, and Print) to of target market donors, ticket buyers, subscription holders, students & potential sponsors for awareness, new membership, grants funding, fundraising dinners, and donations • Managed the generation of online web content via analytics, promo codes, and key phrases towards target audience of 55+ adults in Palm Beach at specific socio-economic levels; results were tripled ticket sales and 30% increased sponsorships
• Purchased $50K TV, Radio, Print, and Billboard space; generated $250K new ticket sales and three new corporate sponsors
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