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Work Background
Whirlpool CorporationLead of Central Europe Cluster Marketing Operations (on double role assignment)
Jan. 2023 - Mar. 2024
Whirlpool CorporationInterim Lead of Central Europe Cluster Marketing Team
Nov. 2022 - Jan. 2023
Whirlpool CorporationManaging Director - Country Leader Romania & Bulgaria
Jan. 2021 - Mar. 2024Bucharest, Bucharest, Romania
Procter & GambleSales Director / Sales Team Leader Romania - Pharmacies, Electro Stores and Drugstores Channels
Sep. 2019 - Oct. 2020Bucharest, RomaniaKey results: Profit contribution +9% vs YA in FY19/20; +60% vs YA on # of Golden Pharmacies (P&G quality standard); highest ever # of permanent displays placed in pharmacies (1250 units); categories expansion project in pharmacies during Covid lock-down (earning a Global recognition from P&G Global Pharma team). Drugstores: Corporate VaS +2.2ppts vs YA, with record shares across key categories.
Procter & GambleCountry Sales Team Leader (Romania)
Sep. 2015 - Oct. 2017București, RomâniaI have managed a 65 million dollars yearly business with 2 top retailers in Romania, on a corporate FMCG portfolio (10 product categories), with a team of 4 direct reports and an extended multi-functional team of 4. Despite significant business challenges, I have delivered the assigned business targets through a smart mix of turnover vs. profit categories contribution, turning my business into an engine for growth within Romania: NOS 105 IYA, volume 104 IYA, profit/unit contribution +16% vs RO avg. I have personally led the most complex omnichannel growth plan for a Romanian retailer (new online operation & supermarkets chain integration), while also putting in place record scale events - Olympics Aug’16, Try for Free platform Jul’16-Mar’17, Pantene Ageless JAS’16. Best-in-class launch in respective Europe business unit for a disruptive innovation launch in Softeners category. My ‘Manager of Others Assessment score’ ranked in top 3 in Sales department.
Procter & GambleRegional Shopper Based Design (SBD) Manager
Jan. 2015 - Aug. 2015București, RomâniaAs part of this newly created role for Balkans region, I have led the integration of Shopper Based Design principles in partnership with key retailers, aiming at growing categories value by redesigning the categories layouts as per specific shoppers’ decision making factors. I have been internally certified as Trainer on Psychology of Shoppers, enabling me to lead the deployment of ground-breaking strategies to key retailers. Despite the short time on the assignment, I have developed various successful category projects for retailers in Romania and Serbia.
Procter & GambleRegional eCommerce & Pharmacy Channel Sales Leader
Sep. 2012 - Jan. 2014București, RomâniaI was responsible for the development of 2 emerging channels - Pharmacies and eCommerce. On Pharmacies, I have successfully consolidated the Go-to-Market strategy across the region, while leading the efforts of maximizing the Shopper Based Design standards adoption in Pharma channel across Balkans region, via existing distributors, delivering business growth at 110 IYA for top 3 markets. On eCommerce, as newly created role in Balkans region, I have designed the first ever Go-to-Market strategy for the channel and a 5Y Business plan, for top 3 markets. For Romania, I have successfully launched the P&G FMCG portfolio in online at top 2 eRetailers in the market, delivering business growth of 847 IYA in Y1 and 165 IYA in Y2.
Procter & GambleRegional Laundry Category Sales Manager (Central Europe & Ballans)
Nov. 2010 - Aug. 2012Geneva Area, SwitzerlandEMEA HQ role in Geneva, responsible for delivering Central Europe & Balkans region' Detergents category KPIs (sales, profit, cost optimizations etc.). Worked in design phase on 4 regional brand initiatives, at -18months prelaunch for 2 key brands. Experienced in developing scaled customized packaging solutions (Display-Ready-Packaging, Shelf-Ready-Packaging, Customization Menu), delivering 20% cost savings in customization costs via 26% simplification on # of sizes and 13% simplification on # of SKUs. For my work on this project, I have been recognized the by the Regional Business unit as one of Top 5% of company's employees in 2012.
Procter & GambleCountry Sales Manager (Braun/Duracell)
Nov. 2008 - Oct. 2010București, RomâniaManaging full portfolio of customers within Romania on multi-million-dollar contracts, delivering results of +8% vs assigned target, with premium shares in key retailers (+10 to +15% vs market avg). Through an accurate product forecast model, I have delivered a -15% in-house inventory, while increasing product availability by +38ppts (to 98%).
Procter & GambleKey Account Manager
Jun. 2006 - Oct. 2008București, România
Power Net ConsultingSales Specialist
Apr. 2006 - Jun. 2006București, RomâniaManaged assigned customers portfolio, for IT hardware segment. Enlarged portfolio with newly identified customers in banking system.
e-Sign Software SecurityAccount Manager & Technical Consultant
May. 2004 - Mar. 2006București, RomâniaAfter-sales technical consultancy on the use of digital security solutions to various public and private entities in Romania.
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