Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Panaton Inc.Marketing Director
Jul. 2023San Francisco Bay AreaPanaton is a software engineering firm specializing in developing bespoke, innovative solutions that empower startups and healthcare companies alike, providing seamless technology solutions.
1healthMarketing Director
Nov. 2021 - Jun. 2023San Francisco Bay AreaLead and execute end-to-end marketing initiatives, optimizing demand generation through events, conversions, social media, and webinars to drive revenue and pipeline growth. Develop go-to-market strategies and enhance brand visibility through award recognition and storytelling. Utilize various vehicles like press releases, podcast interviews, and blogs to promote the organization's brand. Selected highlights: ➤ Through a strategic go-to-market campaign that targeted specific customer segments, we achieved a 40% boost in lead generation and successfully expanded customer base.
➤ Enhanced webinar process that helped grow pipeline 30% and tripled website traffic.
➤ Enhanced brand visibility via effective storytelling, content, social media & influencer marketing, public relations, and award recognition including UCSF Digital Health Award.
AXAHead of Marketing
Oct. 2016 - Dec. 2020Created and delivered a comprehensive go-to-market plan, and competitive positioning. Selected highlights: ➤ Created brand narrative and product messaging, sales collateral, customer use cases, competitive battlecards, and more.
➤ Established lead gen marketing program that leverages webinars, virtual roundtables and thought leadership - increasing leads and reengaged dormant SQL’s targeting SMB market and large enterprise.
➤ Conducted internal monthly breakfast meetings to discuss initiatives along with product messaging to promote cross selling.
➤ Created a pipeline to provide visibility of the market to reflect status of the business written by competitors, size, and effective dates to make targeting them more effective. Skills: Go-to-Market Strategy · Brand Strategy · Demand Generation · Digital Marketing · Content Strategy · Customer Acquisition · Brand Awareness · Sales Enablement · Public Relations · Marketing Analytics · Field Marketing · Marketing Strategy · Marketing Budget Management · Search Engine Optimization (SEO) . Thought Leadership · Analyst Relations · Strategic Planning · Account Marketing · Business Development · Start-ups · B2B Marketing · Strategy · Marketing · Email Marketing · Competitive Analysis · Online Marketing · Social Media · Sales & Marketing · Account Management · Business Strategy · Lead Generation · Project Management · Market Research · Leadership · Cross-functional Team Leadership · SaaS · Data-driven Decision Making . B2B2C . ABM
Zurich InsuranceKey Account Director
Jan. 2012 - Aug. 2016➤ Built and executed GTM strategies for both the SMB and large enterprise markets, targeting C-suite and VP decision-makers, and has closed deals with giants like UBS, Deutsche Bank, UBP: Union Bancaire Privée, and Julius Baer which resulted in $5 Mil of new business in the first 12 months.
➤ Managed and grew strategic accounts, including Standard Chartered Bank, Citibank, HSBC International, and Barclays with 100% growth YOY.
➤ Worked closely with key partners at every phase of product and sales cycle to seek feedback, deliver on strategy and drive growth.
➤ Recruited, trained, and developed sales reps to manage key accounts and deliver excellent service ensuring outperformance of business targets.
Zurich Insurance Company LtdGlobal Account Manager
Jan. 2008 - Dec. 2012Hired to form relationships with key influencers within banks and researching new opportunities to grow footprint. Selected highlights: ➤ Promoted to form relationships with key influencers within banks and researched new opportunities to grow the footprint.
➤ Secured terms of business with key accounts, such as BNP Paribas Bank and Barclays bank to distribute individual life, investments, and savings products.
➤ Grew business with key accounts; Standard Chartered Bank, Citibank, HSBC International by 200% in 2008 over 2007 with $37M in annualized premiums.
➤ Reactivated a dormant account, RBS bank, to $1M in 12 months by engaging with sales and management team and re-building relationships and trust, rolling out consultative sales training and incentive schemes.
Intch is a Professional Networking App for the Future of WorkSee more people like Yasmin on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
246007 people
18
Technologist, Project/Program Manager
16
Program Manager @ DISH Network
19
Marketing Creative Director
54239 people
19
Marketing Creative Director
15
Principal Consultant @ Marketing Endeavors Strategic Consulting
27
CEO @ Doxuama arts