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Work Background
Panaton Inc.Marketing Director
Jul. 2023San Francisco Bay AreaPanaton is a software engineering firm specializing in developing bespoke, innovative solutions that empower startups and healthcare companies alike, providing seamless technology solutions.
1healthMarketing Director
Nov. 2021 - Jun. 2023San Francisco Bay AreaLead and execute end-to-end marketing initiatives, optimizing demand generation through events, conversions, social media, and webinars to drive revenue and pipeline growth. Develop go-to-market strategies and enhance brand visibility through award recognition and storytelling. Utilize various vehicles like press releases, podcast interviews, and blogs to promote the organization's brand. Selected highlights: ➤ Through a strategic go-to-market campaign that targeted specific customer segments, we achieved a 40% boost in lead generation and successfully expanded customer base.
➤ Enhanced webinar process that helped grow pipeline 30% and tripled website traffic.
➤ Enhanced brand visibility via effective storytelling, content, social media & influencer marketing, public relations, and award recognition including UCSF Digital Health Award.
AXAHead of Marketing
Oct. 2016 - Dec. 2020Created and delivered a comprehensive go-to-market plan, and competitive positioning. Selected highlights: ➤ Created brand narrative and product messaging, sales collateral, customer use cases, competitive battlecards, and more.
➤ Established lead gen marketing program that leverages webinars, virtual roundtables and thought leadership - increasing leads and reengaged dormant SQL’s targeting SMB market and large enterprise.
➤ Conducted internal monthly breakfast meetings to discuss initiatives along with product messaging to promote cross selling.
➤ Created a pipeline to provide visibility of the market to reflect status of the business written by competitors, size, and effective dates to make targeting them more effective. Skills: Go-to-Market Strategy · Brand Strategy · Demand Generation · Digital Marketing · Content Strategy · Customer Acquisition · Brand Awareness · Sales Enablement · Public Relations · Marketing Analytics · Field Marketing · Marketing Strategy · Marketing Budget Management · Search Engine Optimization (SEO) . Thought Leadership · Analyst Relations · Strategic Planning · Account Marketing · Business Development · Start-ups · B2B Marketing · Strategy · Marketing · Email Marketing · Competitive Analysis · Online Marketing · Social Media · Sales & Marketing · Account Management · Business Strategy · Lead Generation · Project Management · Market Research · Leadership · Cross-functional Team Leadership · SaaS · Data-driven Decision Making . B2B2C . ABM
Zurich InsuranceKey Account Director
Jan. 2012 - Aug. 2016➤ Built and executed GTM strategies for both the SMB and large enterprise markets, targeting C-suite and VP decision-makers, and has closed deals with giants like UBS, Deutsche Bank, UBP: Union Bancaire Privée, and Julius Baer which resulted in $5 Mil of new business in the first 12 months.
➤ Managed and grew strategic accounts, including Standard Chartered Bank, Citibank, HSBC International, and Barclays with 100% growth YOY.
➤ Worked closely with key partners at every phase of product and sales cycle to seek feedback, deliver on strategy and drive growth.
➤ Recruited, trained, and developed sales reps to manage key accounts and deliver excellent service ensuring outperformance of business targets.
Zurich Insurance Company LtdGlobal Account Manager
Jan. 2008 - Dec. 2012Hired to form relationships with key influencers within banks and researching new opportunities to grow footprint. Selected highlights: ➤ Promoted to form relationships with key influencers within banks and researched new opportunities to grow the footprint.
➤ Secured terms of business with key accounts, such as BNP Paribas Bank and Barclays bank to distribute individual life, investments, and savings products.
➤ Grew business with key accounts; Standard Chartered Bank, Citibank, HSBC International by 200% in 2008 over 2007 with $37M in annualized premiums.
➤ Reactivated a dormant account, RBS bank, to $1M in 12 months by engaging with sales and management team and re-building relationships and trust, rolling out consultative sales training and incentive schemes.
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