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Work Background
Salon RedGeneral Assistant
Feb. 2018Brookhaven, GAGeneral Assistant at Salon Red in BrookHaven. Aside from making sure customers are comfortable and ready to be seen by their stylist, I also assist behind the scene with stock/overstock mgmt.
Paul Mitchell The School EsaniCosmotelogist
Oct. 2016 - Sep. 2017Roswell, Georgia"Success unshared is failure." - John Paul DeJoria. Design Team Captain worked on the Walk Fashion Atlanta, Summer Sizzle British Virgin Island 2017 Fashion week, Paul Mitchell Graduation ceremonies, Ace Beauty graduation ceremonies.
Macter International LimitedCosmetic Division -Brand Consultant at Masarrat Misbah Makeup
Jan. 2013Karachi•Take brand ownership and provide the vision, mission, goals and strategies to match, align with senior management. Align the company around the brand’s direction, choices and tactics
•Establish core values, persona and brand entity
•Analyze how our brand is positioned in the market and assess targeted consumers insights
•Translate brand strategies into brand plans, brand positioning and go-to-market strategies
•Lead creative development and create motivating stimulus to get targeted population to “take action”
•Establish performance specifications, cost and price parameters, market applications and sales estimates
•Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
•Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
•Oversee marketing and advertising activities to ensure consistency with product line strategy. Coordinate all ground BTL and sales activities with local KOL to promote the brand
•Monitor product distribution and consumer reactions
•Anticipate bottlenecks
•Brainstorm new and innovative growth strategies and marketing plans
•Assist the Business lead to develop and implement brand strategy and plans on an ongoing basis.
•Monitor and track brands market share & performance to identify risks & opportunities.
•Input on the development, production & implementation of world class advertising and promotions for brand and media strategies and executions to support brand.
•Formulate product / package innovations for presentation to drive down costs without jeopardizing brand quality or image in the market place.
•Ensure logo & trademarks are used as per the brand guidelines and corporate color code
•Analyze the trends of all the promotional activities
•Provide input and opinions on projects as needed covering areas from makeup trends, consumer insight, international trends, PR, new formulations, product testing and product approvals.
OPEN AtlantaSpecial Interest Group Leader - Women's leadership SIG
Oct. 2011 - Jan. 2012Greater Atlanta Area
OPEN AtlantaDirector of Events
Jan. 2011 - Nov. 2012
McKesson Provider TechnologiesHR Associate- Corporate Benefits
Jun. 2010 - Jan. 2013Greater Atlanta Area•Coordinate leave and benefit information with CIGNA, Workers Comp, Payroll, Employee Service Center, Supervisors and HR Managers
•Manage daily communications and inquiries from ,managers, HR managers and Corporate Benefits
•Check for discrepancies on reports, PeopleSoft and CIGNA systems
•Respond and process all employee inquiries regarding Leaves of Absence, COBRA, Workers Comp, STD, LTD, FMLA and ADA while ensuring a high level of trust and customer support
•Assist employees with open enrollment while on a leave of absence
•Ensure the integrity and safety of confidential and private medical information
•Implement all McKesson HR and Leave Policies with accordance to State and Federal laws •Facilitate, document, capture and record all ADA paperwork for McKesson
•Coordinate accommodations and return to work capabilities with Employee Relations Representative •Escalate complex issues to Leave Team Manager and Benefits Director and partner with legal on high risk leave cases
Cole HaanSales
Mar. 2010 - Aug. 2010• Maintained monthly and daily sales goals.
• Attended mandatory store meetings
• Managed all transactions on POS and coordinated orders from different warehouses and Cole Haan locations
nationwide
• Managed clientele book with detailed information.
• Assisted the customer with all their inquiries and needs.
• Focused heavily on customer service and building employee-client relations.
Depilex Beauty InstituteAssistant General Manager
Sep. 2009 - Jan. 2010- Managed employee’s grievances and provided a stable environment through conflict resolution - Collaborated with the marketing department to developed schedules for fashion shoots
- Evaluated business inventory by developing appropriate acquisitions to maintain inventory
- Assisted regional manager with conducting performance evaluations and participated in 360 degree
Society of Human Resource Management (SHRM)Executive Board: Business Student Council Liaison
Jan. 2009 - May. 2009Represented SHRM at the Smeal College of Business Student Council.
Attended Bi-weekly meetings and communicated special announcements, events, supposed budgets, organizational changes between Smeal College of Business, Business Student Council and SHRM.
Obama for AmericaVolunteer for Change
Sep. 2008 - Nov. 2008 Engaged the Penn State community to register to vote via phone calls and tabling for Obama around the
campus to help others complete voter registration forms
Completed data entry of voters and volunteers at the democratic office
Macter International (Pvt) LtdIntern-Assistant Human Resource Manager
Dec. 2007 - Jan. 2008 Reviewed and updated company’s employee handbook to further enhance their performance and effectiveness
Assisted in creating the vision for Human Resource Department by analyzing the corporate culture with the CEO
Advised the head of Human Resources Department to establish a grievances division
LionLineFundraiser
Jul. 2007 - Jun. 2008 Communicated with approximately 150 Alumni via telephone to raise money for Penn State Scholarship funds
Raised $10,000 for Penn State University by contacting Alumni and other prospects by persuading them to contribute to Penn State academics
Strengthened verbal communication skills
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