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Work Background
Sanitary & Construction Materials IndustryIndependent Consultant – Middle East Business Development
Jun. 2024Middle EastProviding strategic advisory services to companies seeking to expand their presence in Middle Eastern markets. * Advising manufacturers and distributors on market entry strategies and regional growth opportunities.
* Supporting the development of distribution networks and commercial partnerships across the Middle East.
* Providing insights on regional construction market dynamics and competitive positioning.
Duravit APACGeneral Manager
Jan. 2002 - May. 2024LebanonDirected regional operations and commercial strategy across the Middle East for one of the world’s leading premium sanitary brands. Key Achievements * Expanded Duravit’s market presence across several Middle Eastern markets, strengthening the brand’s distribution footprint and regional positioning. * Secured strategic long-term partnerships with major distributors and industry stakeholders, contributing to sustained commercial growth. * Led regional commercial operations and business development initiatives, enhancing brand visibility and strengthening Duravit’s position in the sanitary industry. Leadership & Responsibilities * Developed and implemented regional sales and market expansion strategies. * Managed financial planning, budgets, and operational performance across regional markets. * Built and led high-performing commercial teams and senior managers. * Strengthened relationships with distributors, developers, architects, and construction sector partners. * Supported new product introductions and regional marketing initiatives. * Provided strategic reporting and market insights to global headquarters. * Oversaw supply chain coordination and logistics operations to ensure efficient product delivery. * Implemented operational improvements to enhance business efficiency and organizational performance.
DélifranceArea Sales Supervisor
Jan. 2001 - Dec. 2001LebanonManaged regional sales activities and supported the expansion of distribution channels.
Najem Aba HussainAssistant Purchasing Manager
Jan. 2000 - Dec. 2000Riyadh, Saudi ArabiaManaged procurement activities, supplier negotiations, and inventory management for construction materials.
Philippe A. Merheb Establishment/ Sara Building Materials S.A.L.Product Purchasing Manager
Jan. 1996 - Dec. 1999LebanonOversaw product sourcing, purchasing strategy, and supplier relationships within the construction materials sector.
Doumit DairiesMarketing & Merchandising Supervisor
Aug. 1993 - Sep. 1995Managed merchandising activities and product promotion strategies across retail channels.
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