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Work Background
Invisible HandCreative Strategist
May. 2024 - Feb. 2025remote● Led client and project management, tracked tasks, managed $300K project budget, and developed timelines for deliverables.
● Crafted strategies and built on existing archetype strategies for social media creators to align with each NGO's goals, contributing to the campaign's ultimate success of reaching over 3 million views and over 87 days of watch time.
● Led research of creators to pair with NGOs, including co-developing creator archetypes and selection criteria, conducting research, vetting, and pitching potential options to NGOs.
● Led outreach and booking for creators, introduced projects, and secured fully executed contracts.
● Developed and delivered workshops for NGOs on digital strategy, content planning, and best practices when collaborating with creators.
● Served as a liaison between clients, NGOs, and creators, ensuring clear communication and streamlined processes.
● Managed all aspects of digital media, final deliverables, and social media analytics for projects.
● Created supplementary toolkits and “How-To” guides for NGOs, covering areas such as social media boosting, email marketing, and more for future use.
● Oversaw full production processes from start to finish, including managing production meetings, hiring crew, coordinating editing sessions, providing editing notes, creating storyboards, and organizing all call sheets for shoots.
Alo Moves, Shimmy, PS Fit, & FitOnOn-Screen Talent
Jun. 2022● Created and launched a signature HIIT Yoga series for Alo Moves, blending high-intensity interval training with yoga principles to enhance strength, flexibility, and endurance.
● Strategically teased and promoted fitness programs across social media, engaging an audience of over 115,000 followers through pre-launch campaigns and continued promotion within the first two weeks of release.
● Produced, edited, and shot high-quality fitness content using Adobe Premiere and CapCut, maintaining brand consistency and professional production standards.
● Designed and developed all fitness offerings independently, with little to no input from brand teams, ensuring high-quality, engaging content tailored for multilevel athletes.
● Certified 500-RYT instructor with over a decade of experience in group fitness, specializing in HIIT Yoga, strength training, and mobility-focused routines.
XoNecole and POPSUGARContributing Writer
Jan. 2022● Craft culturally relevant articles that resonated with diverse audiences, leveraging an explanatory lens to dissect complex topics and engage readers on issues spanning social justice, identity, and contemporary arts and entertainment.
● Produce impactful pieces for prominent publications, employing creative storytelling techniques to illuminate underrepresented perspectives and spark critical conversations around cultural phenomena, societal trends, and global affairs.
● Collaborate closely with editorial teams to pitch, research, and develop freelance assignments, ensuring each article delivered compelling insights and added value to the publication's cultural coverage.
● Demonstrate versatility by covering a wide range of topics, from pop culture trends to political movements, effectively tailoring each piece to suit the publication's audience and editorial tone.
● Established a reputation for delivering high-quality, well-researched freelance articles on tight deadlines, earning recognition for thought-provoking contributions that resonated with readers and sparked meaningful dialogue within the community.
PRO UnlimitedContent Curator III at Meta
Aug. 2021 - Aug. 2022Los Angeles Metropolitan Area● Reviewed and curated diverse content across numerous categories, prioritizing digital trends and online communities to enhance platform engagement and relevance.
● Remained abreast of evolving online trends, including emerging memes and cultural discussions, ensuring the platform's content remains timely and resonant with users.
● Methodically captured and categorized content spanning various topics, organizing them into easily navigable categories for optimal user accessibility and comprehension.
● Fostered collaboration with product teams to refine user experience and internal tools, leveraging insights gleaned from content curation to inform iterative improvements.
● Developed and maintained best practices for crafting impactful Facebook Reels, conducting thorough reviews and curations to identify and showcase compelling creators and effects that align with platform objectives and audience interests.
Onward SearchContent Producer at Snap Chat
Jun. 2019 - Jun. 2020Santa Monica, California● Pitched, produced, and edited curated news content for the platform.
● Use Adobe Premiere, Illustrator, Photoshop & After Effects to create animations, graphic filters & dynamic snaps for Story Studio projects.
● Built and shaped news stories from publicly available content and Associated Press footage to create compelling content for users
● Worked with newsrooms, journalists, and entertainment outlets to help them develop best-in-class mobile storytelling.
● Reported and fact-checked major news events and breaking stories.
● Wrote news copy for “Our Story” filters.
● Helped transition the News Team from Newsroom to Story Studio
Christa Janine Fitness LLCCreative Strategist
Aug. 2018Los Angeles Metropolitan Area● Produce engaging, high-quality content that resonates with the target audience and aligns with the agency's brand and campaign objectives.
● Collaborate with various brands and agencies to create and execute successful influencer marketing campaigns.
● Skillfully integrate brand messaging and products into content authentically and engagingly, ensuring that the brand's voice aligns with the influencer's personal brand.
● Proficient in content creation tools, such as Adobe Creative Suite, video editing software, and graphic design applications, ensuring high-quality and visually appealing content.
● Maintain a consistent and authentic personal brand that aligns with the agency's values and objectives.
● Implemented a comprehensive SEO strategy resulting in significant improvements in Google search rankings and increased brand visibility in search engine results pages (SERPs).
The Amazing RaceResearcher
Aug. 2018 - Dec. 2018Greater Los Angeles Area● Created plan and logistical documents for country producers and executives.
● Assisted in the creation of episode presentations for all CBS network meetings.
● Researched and fact-checked all script copies for episodes.
● Created show bible and end-of-season deliverables for CBS.
● Created travel binders for all hosts, country producers, and executives.
Warner Bros. EntertainmentAssociate Producer
Sep. 2017 - Feb. 2018Burbank, California●Researched potential guests for the show ●Conducted preliminary pre-interviews with the aforementioned guests. ●Created potential segment ideas for researched guests ●Created a full presentation deck to present to executives & potential buyers.
Researched and pitched ideas for signature segments, show games, and Human-Interest bookings. ●Collaborated with the producer to fully develop show games by creating rules, and game names, selecting music, helping with graphic development, and setting up prototypes for executives to review. ●Researched and pre-interviewed potential Human-Interest guests to present to the showrunner and executive team. ●Interviewed, selected, and produced the cast of audience members to play onset games with the host. ●Produced show games by prepping both the host and rehearsing with the crew before production
Disney ABC Television GroupAssociate Producer
Sep. 2015 - Aug. 2017New York, New York● Researched, booked, and produced human-interest guests by using Nexis, conducting pre-interviews, and following current event issues online.
● Served as an integral part of “Hot Topics” o Prepped hosts on all daily sound-up and b-roll clips by giving them background information on the related topics. o Produced daily show open and coordinated elements for all deep teases. o Researched and followed current event topics relevant to the show’s demographic.
● Developed, produced, and edited original online content.
● Coordinated production of daily segment teases with the stage manager and senior producer
● Created a Millennial Engagement Task Force to brainstorm and implement methods to increase viewership of the 1835 demographic.
New Chapter EntertainmentProduction Coordinator/ Associate Producer
Apr. 2015 - Aug. 2015Chicago, IllinoisPRODUCTION COORDINATOR
Produced, scripted and managed editing schedules on projects for corporate clients
Managed corporate accounts, pitched services to prospective clients and created bids Created a new HR Employee and Freelance handbook while setting up a new system of operations for the entire company
Managed all crew recruitment and hiring, provide start paperwork for freelance crew and staff
Managed vendor invoices for freelance employees and staff
Managed daily tasks of interns for career development
Created call sheets, scheduled shoots and coordinated equipment and crew for productions
Scheduled and coordinated staff calendars and meetings ASSOCIATE PRODUCER Served as field producer for interviews, broll and studio shoots
Created shoot notes for field producers
Scripted pieces for editors Supervised edit sessions with both Branded and Development sectors of the company
Researched and licensed photos and footage Scouted and cleared locations for shoots **Katrina 10 Years Later: Through Hell in High Water (BET) Airdate: 8/26/2015, Production Coordinator
Created and executed all Crew Deal Memos Setup operations procedures as requested by the executive producer. Licensed footage, negotiated agreements and substantiated final script
Created final deliverables grid for legal clearances
Aided in the staffing of crew for the overall production and post-production
Managed elements and footage as it arrived for in-house editing
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