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Work Background
Vice President
North HighlandVice President
Mar. 2023 - Oct. 2023London, England, United Kingdom, Riyadh, KSARecruited to spearhead North Highland's strategic expansion in the Middle East, specifically the KSA. Successfully established the business entity, orchestrated team formation, and opened the first office in Riyadh.
Managing Director
Berkeley Research Group LLCManaging Director
Sep. 2017 - May. 2022Chicago, Illinois, United States, Riyadh, KSA Guided clients in the U.S. and the Middle East to unlock untapped growth potential, achieving an average revenue increase of 20-25% within their Middle East businesses. Specialized in providing strategic guidance to C-level and board-level relationships in multinational corporations and global governments.
Partner
CISEPartner
Jan. 2013 - Jun. 2016ChicagoPioneered an experiential agency focused on solving marketing and sales challenges through innovative technology. Successfully raised capital and collaborated with advertising executives to establish CISE, delivering hyper-measurable results for brands.
President
Mowalla ProductionsPresident
Feb. 1998 - May. 2013Chicago ILFounded and managed an integrated marketing and experiential production company, driving brand success through event production, social media, consumer engagement, and advertising. Notable achievements include : • MLB's Signature Crush Bars (Jack Daniels): Increased annual depletions by 107% within each stadium. • Ticketmaster's Official NFL Ticket Exchange (Ticketmaster): Consistently increased sales and drove brand awareness for the Ticket Exchange. • Glasses-Free 3D Campaign (Woodford Reserve): Achieved an 84% increase in sales in targeted stores. • Art, Beats & Lyrics Tour (Gentlemen Jack): Successfully expanded the tour from 5 to 8 markets. • Anheuser-Busch InBev Bud Bowl (Bud Light) : Created a 360 experience for Super Bowl markets, attracting tens of thousands of fans.
Senior Marketing Manager
EdelmanSenior Marketing Manager
May. 1993 - Nov. 1998Chicago, ILManaged key accounts including KFC and Southern Comfort, orchestrating experiential marketing campaigns and regional activations.

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