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Work Background
VooltSenior Product Designer
Jun. 2024 - Mar. 2025Toronto, Ontario, CanadaResponsible for the Design across the organization, while designing the main product from scratch. I managed product design across user experience, and user interface design while keeping an eye on the conversions. Worked closely with executives and engineering teams to bring ideas to life and ensure alignment with business goals.
Dell TechnologiesProduct Designer
Feb. 2022 - Jun. 2024São Paulo, BrazilLead designer at the global team for internal tools, focused on product efficiency throughout +4 main projects over 2,5 years. I led the data implementation on the Sales Design Team, boosting the Analytics through ContentSquare, and reducing the frequency the team needed to interview users, and also mentored junior designers throughout the company. Projects: 3 internal tools for Sales + Dell Website. From business requirements, roadmap, ideation, design, and hand-off to the tech team.
BTG PactualProduct Designer
Jun. 2021 - Jan. 2022São Paulo, BrazilLed product decisions by designing user journeys, wireframes, and flows to enhance visual design and usability. Delivered a 55% increase in conversion rates through a data-driven approach to landing page design. Worked closely with engineers and product teams to implement high-impact solutions.
BTG PactualConsumer Insights Analyst
Feb. 2020 - Jun. 2021São Paulo e Região, BrasilManaged Consumer Insights strategy projects for Brazil’s largest investment bank, working with clients such as Avon, CNN, and Exame. Led data extraction, analysis, and reporting to drive strategic decision-making. Engaged with cross-functional teams and agencies to develop actionable insights.
Brognoli Negócios ImobiliáriosUX Researcher
Oct. 2018 - Nov. 2019Florianópolis e Região, BrasilLed the omnichannel strategy at a 60+ year-old real estate company, working closely with the board to analyze and enhance the customer experience journey. Designed high-impact, user-centered services through research-driven insights, balancing user needs with business goals.
LinkLab ACATECustomer Success Intern
May. 2018 - Oct. 2018Florianópolis, Santa Catarina
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