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Work Background
not.only.powderCo-founder Chief waste warrior
Dec. 2022Hong Kong SARA food tech startup focusing on food upcycling. We give a brand new life to ugly / surplus fruits by turning them into healthy , long shelf life fruits and powder for different purposes. 2023 Tech 300 2023 HKSEC top 8 finalist 2023 HKUST-SINO one million dollars entrepreneurship competition - Gold Award
2023 HKUST-SINO one million dollars entrepreneurship competition - Sustainable Impact Award
2023 WGO ESG accelerator 2023 foundfast competition first place winner 2023 HKTDC - the 6th Hong Kong value creation for technology pitching competition - Champion 2024 EXPERTS’ CHOICE AWARD in the Quality Beverage category at the Hong Kong Quality Veggie Awards
2024 Foodtech 500 of 2023 2024 Fuel up grand champion
GOODTAKESThe Creator
Apr. 2022 - Mar. 2024Hong Kong SARA food tech startup makes food saving Fun, Easy and Repeatable. Get your surprising blind box of food. We connect eateries with unsold food or short-dated food with consumers. 2022 Hong Kong Techathon social impact stream - Champion 2022 PolyU ventures awardee 2022 Tech 300
AskloraVP of Marketing
Jan. 2022 - May. 2023Fintech startup:
The AI coach for stock investing. Oversee Product and Marketing - Product strategy, product design, UIUX research
- Business model and pricing strategy
- GTM strategy - PR and Branding
- Marketing strategy, planning, initiatives - Digital Marketing - Budgeting - User acquisition and growth
- App marketing - Partnership
BOOQEDDirector, Workspace Solutions
Jul. 2020 - Jan. 2022Hong Kong, SingaporeProptech startup: Focus on B2B and B2C Managing the P&L and owning the strategy at regional level.
- Responsible for the overall Business and Marketing of BOOQED product (Hardware,web,app, SaaS) , focusing on sustainable growth, balancing supply and demand. - Regional partnership, channel partnership
- Lead acquisition
UNIPRINT.COBusiness and Growth Consultant
Jan. 2020 - Jan. 2022Hong Kong SARArt tech startup:
Uniprint is a platform connects designers and illustrators with different type of companies and individuals for customised products. ( Uniprint is one of the member of Incubation program of Cyberport)
BOOQEDChina Business Director
Oct. 2019 - Jul. 2020Shenzhen, Hong KongOversee China market. Lead China commercial expansion , P&L responsibility for China market.
Regional Marketing and Partnership.
B2B and B2C.
giniHead Of Marketing
Mar. 2019 - Oct. 2019Fintech startup ( Seed Fund ) - Responsible for B2C online and offline marketing strategies, planning, budgeting, market testing in other countries.
- App and digital marketing
- Branding - Community building and Influencer marketing
YEECHOOMarketing Director
May. 2018 - Mar. 2019Fashion startup ( Series pre-B funded by Alibaba) Responsible for both online and offline marketing and business development.
- App and web Marketing - Social Media - Online advertising - Business development and Partnership - Events
- o2o strategy - subscription model
- Branding
- Community building and influencer marketing
fotosTPCo-Founder
Jan. 2018 - Dec. 2020Hong KongLifestyle startup :
A community-based photography platform that connects photographers with creators and businesses.
China CR Capital Holdings Limited 中睿資本VP of Marketing
Oct. 2017 - Mar. 2018Hong KongFintech: High Frequency and algorithmic trading -Social media planning : wechat, LinkedIn and Facebook
-Paid advertising -Brand and Event management
iRoboInvestCo-Founder, CMO
Mar. 2017 - May. 2018Fintech startup:
The Millennial Friendly Robo-Advisor
BigDishMarketing Manager
Jan. 2017 - Aug. 2017Hong KongFood tech startup:
Early stage startup in 3 countries - Planning , implementing and leading all marketing activities. - Training and leading the HK Marketing team Online: - SEO, ASO, social media , Facebook advertising , BTL marketing.
- Google analytics
- App and web marketing Offline : Event planning, brands and media partnership.
RAR LimitedBusiness Development Manager
May. 2015 - Jan. 2017Hong Kong, GuangzhouEarly Startup in HK and Guangzhou - Real time interpretation App
- Played an integral role in operations, marketing, strategic planning and product development (Both UI and UX) - Product analysis - Product manager of web - App tracking and User behavior analysis
- Leading the digital marketing team in Hong Kong and Guangzhou ( Team of 15 ) - Facebook , Wechat and Weibo marketing - paid advertising and google analytics ( 11 countries ) - SEO and ASO - Supervised the business development team in Hong Kong
- FreelanceFreelance Translator, Editor and Marketer
Jun. 2014 - May. 2015- Content writing
- Website editor - Facebook marketing
Luman Lighting Ltd.Overseas Sales and Marketing Executive
Dec. 2013 - May. 2014- Develop new business accounts in Germany , Italy and Sweden. - Formulate marketing strategies and organize marketing campaigns,including overseas exhibitions.
EdelmanConsumer Marketing (PR)
Jan. 2013 - Dec. 2013- assist in projects , press conference and crisis management : IKEA , Starbucks, Delta airlines , Dairy farms, Shell, American Ginseng and Samsung.
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