ROCO MarketingDigital Marketing Executive
Jan. 2015South Africa• Develop and manage digital marketing campaigns • Manage and maintain the organisation’s website(s) • Write and optimise content for the website and social networking accounts such as Facebook and Google +
• Track and analyse website traffic flow and provide regular internal reports • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion • Continually work on the Search Engine Optimization of the website(s) • Manage security of online content • Edit and post videos, podcasts and audio content to online sites • Create online banner adverts and oversee pay per click (PPC) ad management • Write content for email marketing campaigns • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing • Attend networking events
• SEO Content management • Manage Online marketing within Budget
• Plan and monitor the ongoing company presence on social media
