UnileverGlobal Retail Development Manager/ Brand Ambassador
Mar. 2017 - Sep. 2018London, United KingdomI am acknowledged for outstanding contribution in media and social media coverage value along with creating brand awareness and maximising brand equity in FMCG brands. I am acute in establishing a strong relationship with consumers, media, chefs, and buyers at brand. I provide consultative support to the ECCOM team at Unilever on all DTC activities to ensure brand and cover adhere to DTC KPI’S standards. I am delivering expert-level support to DTC staff and partners by developing selling guidance speech, tips, and vocabulary to increase sales and profitability. I am planning and arranging global marketing activations and events to maintain strong relationship with MCO, partners, distributors, and retailers by delivering content inputs. Provided consultative support on Global NPD to efficiently present and explain product usage in accordance with culinary authenticity.
Developed and provided the "foodie" section of brand induction material to. While ensuring internally & externally use on a global scale.
Increased and retained of over 2% in each market and market share of 7% by efficiently launching and administering 5 international concessions.
Attended vital events as a Brand Ambassador and “Mustard Sommelier, such as Taste of Toronto, PR events, and International press tour.
Streamlined all functions of creative and costs handling in relation to DTC activities through establishment of robust relationship with marketing, media and PR agencies globally.
Accomplished and improved brand awareness and equity for organisation along with managed and raised media and social media coverage value.
Raised market share in markets, including UK, France, USA, Germany, Australia, Japan, and Canada