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Work Background
GAEAHead of Marketing and Ecommerce
Oct. 2022Athens, Attiki, GreeceDriving global brand growth, digital transformation, and omnichannel excellence across FMCG & premium consumer markets
Strategic and commercially savvy marketing and ecommerce executive with 15+ years of international experience leading brand development, digital acceleration, and omnichannel revenue growth. Proven success in building and scaling ecommerce ecosystems (DTC, Amazon, Walmart), spearheading global marketing strategies across 30+ countries, and elevating consumer brands through data-driven storytelling and performance marketing. Adept at leading cross-functional teams, driving market penetration, and integrating brand, content, and commerce into unified growth engines. Core Competencies:
Ecommerce Strategy | Marketplace Expansion (Amazon, Walmart) | Omnichannel Optimization | Digital Transformation
P&L & Revenue Growth | DTC Sales Performance | Global Brand Strategy | Digital Marketing | Team Leadership
GAEAMarketing Director
Mar. 2021 - Dec. 2022Athens, Attiki, GreeceDeveloping and implementing the Global Marketing strategy for over 30 countries, developing and supporting the Brand positioning, Brand purpose, web site relaunch and Ecommerce channel. Development of the Brand book, brand strategy and marketing key metrics.
UnileverGlobal Brand Specialist and Culinary content brand manager
Sep. 2018 - Mar. 2021Rotterdam Area, NetherlandsCreating all-Digital, print and social media assets for Maille Global, creating Brand experiential with consumer facing activities and building brand equity, through strategy development and execution in over 90 countries with support in all business omni channel development.
Ambassador of the brand in building equity and influence over internal company stakeholders, CEO and board representation of the brand, ensuring highest possible investment is achieved.
Action plan implementation for barrier breaking stick points in order to achieve strategy implementation and smooth running of the business.
Key representative in Brand activations achieving media exposure at zero cost, with 12 million impressions per year and a 30% conversion into sales globally.
UnileverGlobal Retail Development Manager/ Brand Ambassador
Mar. 2017 - Sep. 2018London, United KingdomI am acknowledged for outstanding contribution in media and social media coverage value along with creating brand awareness and maximising brand equity in FMCG brands. I am acute in establishing a strong relationship with consumers, media, chefs, and buyers at brand. I provide consultative support to the ECCOM team at Unilever on all DTC activities to ensure brand and cover adhere to DTC KPI’S standards. I am delivering expert-level support to DTC staff and partners by developing selling guidance speech, tips, and vocabulary to increase sales and profitability. I am planning and arranging global marketing activations and events to maintain strong relationship with MCO, partners, distributors, and retailers by delivering content inputs. Provided consultative support on Global NPD to efficiently present and explain product usage in accordance with culinary authenticity.
Developed and provided the "foodie" section of brand induction material to. While ensuring internally & externally use on a global scale.
Increased and retained of over 2% in each market and market share of 7% by efficiently launching and administering 5 international concessions.
Attended vital events as a Brand Ambassador and “Mustard Sommelier, such as Taste of Toronto, PR events, and International press tour.
Streamlined all functions of creative and costs handling in relation to DTC activities through establishment of robust relationship with marketing, media and PR agencies globally.
Accomplished and improved brand awareness and equity for organisation along with managed and raised media and social media coverage value.
Raised market share in markets, including UK, France, USA, Germany, Australia, Japan, and Canada
UnileverUK Retail manager and Global Business Development Manager, Brand Ambassador
Aug. 2013 - Dec. 2017London, United Kingdom
I have directed all product testing and retail concepts in London boutique as well as developed and executed retail installations. Streamlined activities regarding trialling, launching, and promoting new business channels globally. I have planned and managed all operational functions for experiential and consumer facing events internationally and delivered expert-level guideline to Maille Leadership team at Unilever. Maximised Galvin HOP restaurant sale up to 3% per annum and optimised growth through efficiently managing first successful concession.
Increased sales of stores up to 5% and market share up to 4% by establishing and organising 2 pop up stores in New York to enhance brand equity and profit margin for stores.
Comprehensively launched first global direct retail boutique and managed all operational roles outside of France for Unilever.
Managed and controlled all functions in given time-frame to optimise and improve brand awareness and reduce brand cost globally.
Formulated active operative strategies as well as achieved targets and values through conducting and chairing important training sessions for all members of team internationally.
Aga Rangemaster Divertimenti plcGeneral Store Manager
Oct. 2008 - Aug. 2013London, United KingdomI have spearheaded overall activities regarding all staffing procedures, such as staff Rota’s, disciplinary procedures, staff development, appraisals, and training. I have administered and organised in-store events and promotions with high profile counterparts to ensure maximization of brand awareness and optimisation of profitability. I have increased business revenue over 35% within 5 years whilst in recession by heading all channels, including Cookery school, Mail Order, Web Sales, Falcon cooker sales, and Aga cooker sales.
Actively managed retail stock, enhanced performance level of each product line, and controlled and prevented stock loss to evade losses and optimise sales.
Decreased company’s overheads by 28% and increased sales by 35% to grow profit ratio, market shares, and economic position.
Led a team of 3 managers and 30 staff members to achieve a turnover of £4M and optimise work capacity of employees.
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