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Work Background
MobileX GlobalEVP, Global Partnerships
Jan. 2024Los Angeles County, California, United StatesIn my role as EVP of Global Partnerships at MobileX Global, I spearheaded key partnerships with industry giants like XGames, ESPN, UFC, and NASCAR, solidifying MobileX's position as a leader in telecom and action sports. Through strategic global partnerships, I successfully drove revenue growth and increased brand recognition for MobileX.
Redpill VRChief Revenue Officer (CRO)
Mar. 2022 - Feb. 2024Los Angeles, California, United States• Developed tailored sales strategies and revenue models to drive tech adoption.
• Negotiated multi-million-dollar brand deals and secured key funding for sustainable growth.
AlviereStrategic Advisor to CEO & CFO | FINTECH
Jan. 2022 - Aug. 2023United States• Led global partnerships with top-tier influencers like Cristiano Ronaldo and LeBron James to elevate brand credibility.
• Structured and negotiated high-value deals with leading fintech and entertainment brands, driving exponential growth.
NXT WaterCo-Founder / CEO
Aug. 2018 - May. 2023Greater Los Angeles Area• Created and scaled a blockchain-verified CBD fitness water brand, growing distribution to over 1,000 retail locations nationwide.
• Partnered with SoulCycle, Equinox, and Erewhon to secure premium brand placement, significantly increasing visibility and sales.
• Designed and executed innovative marketing strategies to position NXT Water as a leader in the wellness space.
• Partnered with iconic sports legend, Mark Messier for brand identity and consumer adoption
dick clark productionsSVP, Strategic Alliances
Mar. 2017 - Aug. 2018Greater Los Angeles Area• Led multimillion-dollar sponsorships for high-profile events like the Golden Globe Awards, American Music Awards, and Billboard Music Awards.
• Secured deals with major brands, including Apple Music, Uber, and Kia, significantly expanding audience reach and brand exposure.
• Managed global brand integrations, ensuring long-term value and success for both the company and partners.
360flyChief Marketing Officer
Aug. 2015 - Dec. 2016Greater Los Angeles Area• Led partnerships with major music labels to boost brand visibility and product adoption.
• Created a viral brand launch campaign with 25M views, resulting in a 400% increase in website traffic.
• Promoted to CMO overseeing global brand partnerships, athlete ambassadors, and media strategies.
Digital Artists Entertainment- Partner
Jul. 2012 - Jan. 2016Greater Los Angeles AreaSuccessfully built and launched the social media platforms for DA and its client base consisting of what eventually became the most powerful Global influencers in Social Media. Clients included Cristiano Ronaldo, Real Madrid and FC Barcelona. Created optimization tools and strategic partnerships with Fortune 500 companies
Entertainment AlliancesFounder & Principal
Jun. 2012Greater Los Angeles Area• Advising CEOs, investors, and brand leaders across telecom, sports, entertainment, wellness, CPG, fintech and technology to unlock new revenue streams and market expansion opportunities.
• Cultivating and negotiating key partnerships, driving multimillion-dollar deals that ensure long-term revenue growth.
• Leveraging a deep understanding of industry dynamics to ideate and implement innovative strategies for business success.
Clear Channel Media + EntertainmentVice President
Jan. 1998 - Jan. 2005Los Angeles, California
Live NationSr. Vice President, Global Alliances
Jun. 1994 - May. 2012Los Angeles, California, United StatesBoth responsible and successful for generating strategic marketing partnerships across Live Nation's global footprint. As a Senior executive on the National sales team, I secured Multi-Million dollar naming rights deals and integrated brand partnerships for numerous Live Nation O&O venues including brands like Verizon, T-Mobile, Cricket Wireless, Tommy Hilfiger and many others. Sold $4M Name-in-Title partnership for SuperCross to Amp'd Mobile
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