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Work Background
Solstice Marketing, LLCMarketing and Design Specialist
Nov. 2024Spokane, Washington, United StatesSolstice Marketing, LLC is my passion project—My mission is to level the playing field for small businesses and non-profits. I strive to ensure small businesses have access to professional design and marketing services regardless of their budget. In an era where corporate giants often overshadow independent entrepreneurs, I am committed to standing with small businesses. By offering flexible rates and special pricing for minority-owned and climate-conscious businesses, I strive to make impactful marketing accessible to everyone. With over a decade of experience as a graphic designer and four years in marketing, I bring a blend of creative expertise and strategic insight to the table. I hold a Marketing Certificate from Western Governors University and am pursuing a Bachelor of Science in Business Administration and Marketing. As a Marketing and Design Specialist, I deliver not only visually compelling creatives but also sound, sustainable marketing strategies tailored to drive growth and make a lasting impact. For quotes and general inquiries, please contact lorraine@solsticemarketing.org
System PaversGraphic Designer
Aug. 2024 - Feb. 2025As a contract designer for System Pavers, I work remotely and support the marketing team by designing on-brand marketing and canvassing materials. I create brochures, flyers, direct mail, print advertising, email campaigns, digital marketing, and various other projects using the Adobe Creative Cloud.
Paradise FibersMarketing Manager
Mar. 2024Spokane, Washington, United StatesAs the Marketing Manager for Paradise Fibers, I collaborate with the heads of sales and inventory to strategically plan Paradise Fibers' marketing efforts. I consult on sales strategies, create graphics and content to support ongoing sales and branding, and I execute tactics aligning with the company's strategies to achieve longterm and sustainable growth. I introduced them to Asana, trained the marketing and sales team on using the project management software, and implemented an organized filing system using Google Drive. To help elevate the marketing department, I designed a brand style guide in addition to a quality standard for their print media, digital graphics, and product photography. I also act as the in-house designer; these duties include creating art for the monthly Fiber Club Subscription, designing in-store media, overseeing front-end web development, and ensuring the store's branding is consistent.
System PaversGraphic Designer
Mar. 2023 - Nov. 2023Santa Ana, California, United StatesIn my role with System Pavers, I worked remotely while efficiently managing time and projects. I performed essential tasks within the marketing team by crafting impactful visual stories and creating brochures, flyers, direct mail, print advertising, email campaigns, digital marketing, and various other projects. I also played a crucial role in developing internal marketing collateral such as the monthly newsletter, product sheets, personalized marketing tools, comprehensive training sheets, and support materials. I collaborated seamlessly with fellow designers, ensured every project was on-trend and action-oriented, held an unwavering commitment to design excellence, and took the initiative to improve my skills as a designer through feedback and constructive criticism. Achievements:
• Contributed to boosting engagement, audience reach, and brand identity
• Enhanced personal workflow efficiency through continued education
• Developed aptitude for maintaining consistency across marketing materials.
• Redesigned product guides for visual impact, fostering personal and career growth.
• Demonstrated adaptability and self-motivation by efficiently managing time and projects remotely.
• Collaborated cross-department, emphasizing teamwork and a commitment to excellence.
Cannabis & GlassMarketing Coordinator
Mar. 2022 - Jan. 2023United StatesAs the Marketing Coordinator at Cannabis and Glass, I played a pivotal role in driving sales growth across all six locations through the development and execution of an integrated media strategy. Collaborating closely with department heads and external vendors, I spearheaded high-impact print and digital campaigns that effectively resonated with our target audience. Taking a hands-on approach, I oversaw on-site marketing materials, upkeep and maintenance of the company website, and assisted with product photography. With a passion for innovation and an unwavering dedication to excellence, I successfully led the creation and execution of dynamic marketing initiatives that consistently exceeded expectations. Achievements:
• Increased sales via strategic marketing campaigns.
• Consistently surpassed benchmarks with dynamic marketing initiatives.
• Spearheaded restructuring of the brand guidelines, which enhanced customer experience and engagement.
• Managed the seamless pickup and installation of print collateral, ensuring timely and impactful campaigns.
• Collaborated with the sales and purchasing teams to enhance customer experience.
• Improved adaptability by managing varied projects and fostering collaboration across teams.
Tedder IndustriesJr. Designer
Jul. 2021 - Feb. 2022Post Falls, IdahoDuring my tenure as a Jr. Designer with Tedder Industries, I elevated my expertise in XD, Photoshop, and InDesign, enabling the consistent delivery of impactful and on-brand marketing materials. This positioned me as a reliable contributor to the company's visual identity and communication strategies. I played a pivotal role in achieving an increase in customer conversion rates through the implementation of engaging Google Advertisements. Additionally, I actively collaborated with cross-functional teams, fostering an environment of creativity and innovation. Through developing graphics that exceeded expectations, I played a crucial role in shaping the success of Tedder Industries, ensuring our message was communicated and resonated with our audience, driving the company forward. Achievements:
• Contributed to tangible business outcomes, such as increased brand visibility and engagement via impactful marketing and design.
• Maintained productivity and met deadlines regardless of the work setting, showcasing initiative, adaptability, and a proactive approach.
• Displayed a steadfast commitment to career growth by actively engaging in continuous education through LinkedIn Learning and SkillShare.
Hagadone Media & CreativeHybrid Designer
Oct. 2018 - Jul. 2021Coeur d'Alene, IdahoAs a Hybrid Designer at Hagadone Media and Creative, I crafted print and digital advertisements, curated tabloid page layouts, and designed email campaigns. I displayed proficiency in teamwork by collaborating with ad reps and fellow designers. Working in a high-volume setting, I efficiently managed my time and stayed motivated to meet daily deadlines. My expertise extended to designing effective marketing campaigns for small businesses in Washington, Idaho, and Montana, targeting diverse audiences via magazines, newspapers, digital ads, and landing pages. Achievements:
• Contributed to growth in client satisfaction through communication and creating strategic print ads tailored to the client's unique needs.
• Oversaw the Best Of marketing campaigns for the CDA Press, Whitefish Pilot, North Idaho Business Journal, and Bonner County Daily Bee.
• Redesigned the 2019 Susan G Komen Race for the Cure advertorial, focusing on inclusivity and advocacy, resulting in an overwhelmingly positive community response.
The UPS Store 6599design and retail
Jul. 2018 - Oct. 2018Spokane valleyAs a designer and customer service representative at The UPS Store 6599, I managed print-ready files and designed cards, flyers, and business cards for customers. Additionally, I handled store operations, including running the register, opening and closing the store, performing cleaning tasks, and delegating duties to team members. My unwavering commitment to professionalism, precision, and customer satisfaction has earned me a reputation as a reliable and valuable member of The UPS Store 6599 team. Achievements:
* Efficiently managed print-ready files, resulting in a 20% reduction in turnaround time.
* Maintained a professional reputation, achieving a 95% customer satisfaction rating.
•Assisted with store operations and team coordination
Jamison SignsGraphic Designer
Jul. 2017 - Jul. 2018As the Lead Designer at Jamison Signs, I successfully executed design-intensive projects, managed social media accounts, and contributed to an increase in overall company growth. I played a pivotal role in elevating the brand's image and reinforcing its position as a leading provider of top-tier signage solutions. Highlighting my prowess as a team player, I collaborated with the production team to construct signs and deliver exceptional customer service. Achievements:
• Acted as a point-of-contact during the interior design update of local Super-1 Grocery Stores
• Managed social media accounts, fostering increased online engagement and brand visibility.
• Offered exceptional customer service, project management, and essential IT support for in-store digital menus while consistently exceeding the expectations of both customers and management.
• Conceptualized the interior design of grocery stores, created mockups for monument signs, and curated animated layouts of in-store digital menus.
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