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Work Background
HumaneBrand Marketing
Mar. 2024 - Jul. 2024New York, New York, United StatesLed brand & product marketing at a high-growth AI consumer hardware startup. Developed brand positioning that informed decision making across product and communications. Built and scaled the creative production team, creating a social playbook that drove a 68.7% engagement rate increase and 2.5x positive sentiment lift during my tenure. Redesigned website to increase unique visitors and 4x conversion.
DEPT®Senior Creative
Mar. 2022 - Mar. 2024New York, New York, United StatesSteered high-impact creative across multiple accounts, including the industry's top tech companies like Google, Spotify, and DoorDash. Created blueprint for creator strategy and drove interdisciplinary collaboration, executing large-scale integrated marketing campaigns. Delivered high-level conceptual thinking, informed by cultural trends and data, while pioneering innovative creative technology. Understood the impact of creative decisions on client relationships and led new business initiatives. Mentored and supported other creatives, strategists, producers, and designers to deliver the best possible work.
BYTE/DEPT®Creative Lead
Mar. 2022 - Mar. 2023New York, New York, United States
BYTE/DEPT®Creative Strategist
Oct. 2021 - Mar. 2022New York, New York, United States
HeadCount OrgHead of Partnerships
Jun. 2020 - Nov. 2024New York, New York, United StatesFormerly Good to Vote (part of founding team). Managed high profile talent relationships and digital production through activations aimed at earning media and driving voter registration. Developed audience insights to reach young, first-time voters with trusted voices across music, film, sports, and television, driving hundreds of thousands of voter registrations. Steered brand direction for future impact, fundraising, and brand development.
ATTN:Creative Strategist
Mar. 2020 - Nov. 2021Developed strategies in the pre-sale capacity across digital, TVC and experiential, creatively thinking about socially conscious solutions for brands like Dove, P&G, Target, and Levi's across paid and organic. Refined strategic insights and briefs to bring content to life while overseeing community managers, internal creative, and account teams to plan and execute.
AllBrightPartnerships Manager
Jun. 2019 - Mar. 2020Greater Los Angeles AreaLed the sales of partnership opportunities. Collaborated in an experiential capacity and across digital channels with brands like BMW, HSBC, Keds, and Diageo as well as with small, women-owned and operated companies, ultimately shaping the club's offerings and membership experience.
SoylentParalegal
Sep. 2017 - Aug. 2018Los Angeles, CaliforniaProvided legal assistance to in-house general counsel, including business contracts, compliance with laws and regulations, corporate governance and intellectual property. Coordinated with outside counsel when necessary. Conducted legal research, drafted and reviewed documents, and prepped policies, procedures and compliance plans.
PatagoniaLegal Assistant
Aug. 2016 - Sep. 2017Ventura, CAManaged large volumes of hard and soft copy documents and files. Conducted legal research and gathered pertinent legal information. Supported contract administration with document scanning and data management.
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