Royal Caribbean InternationalWeb Marketing Coordinator
Nov. 2010 - Mar. 2013Genoa Area, ItalyAs Web Marketing Coordinator, I managed from the brief to the results internal and external digital partners: SEO, SEM, Creativity, Development and Social Media specialists. - Launched two new corporate webites, managing contents, structures, SEO performances and Analytics tracking.
- Kicked off online sales to individuals. - Managed owned and paid media budget and planning: Newsletters, Social Media, SEM, Display, DEM Other relevant keywords: B2C, online travel booking, Digital Transformation, International Team experience - Adobe 360 analysis Suite - Magnolia CMS