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Work Background
ContoApertoPrincipal CEO
Mar. 2021Milano
LedworksMarketing & Digital Strategy Consultant
Jul. 2018 - Dec. 2021Milan Area, Italy
TWOWDigital Strategy Consultant
Jan. 2018
AppfactoryCMO
Jan. 2017 - Mar. 2018Genova, Italia
WyscoutDigital Marketing Manager
Jun. 2014 - Dec. 2016Genoa Area, ItalyAs Digital Marketing Manager I was in charge of all the onsite activities including the customer onboarding process, the customer behaviour analysis, and the funnel optimization. Directly involved in the digital transformation process, after the sales automation process setup and launch, I'm actually working on CRM and marketing automation development to support earned, paid and owned media planning. Other Relevant Keywords: B2B, SaaS, Sport industry online subscritpion model, Lifecycle marketing, Lead generation.
Regali IdealiWeb Marketing Coordinator
Apr. 2013 - May. 2014Milan Area, ItalyAs Web Marketing Coordinator I managed all onsite marketing activities, owned and earned media budget and planning. - Onsite activities: Category Management, Merchandising, Product lists optimization, Funnel and checkout improvements. Lead managements. - Offsite activities: Customer engagement: newsletter, social media, DEM and article marketing. Other relevants Keywords: B2C, International Team experience, Team management, strategy, e-commerce.
Royal Caribbean InternationalWeb Marketing Coordinator
Nov. 2010 - Mar. 2013Genoa Area, ItalyAs Web Marketing Coordinator, I managed from the brief to the results internal and external digital partners: SEO, SEM, Creativity, Development and Social Media specialists. - Launched two new corporate webites, managing contents, structures, SEO performances and Analytics tracking.
- Kicked off online sales to individuals. - Managed owned and paid media budget and planning: Newsletters, Social Media, SEM, Display, DEM Other relevant keywords: B2C, online travel booking, Digital Transformation, International Team experience - Adobe 360 analysis Suite - Magnolia CMS
VisiantMarketing and Communication Assistant
Jul. 2008 - Nov. 2010Milan Area, ItalyAs marketing and Communication Assistant I supported the department activities like: websites content management, PR and press room, employer branding and events with external vendors. - Content management on corporate website (multilanguage)
- Launch and management of Business Unit's microstes (10+)
- Brand Image consistency on digital media. Other relevant keywords: B2B, Corporate Communication, Brand, Google Analytics.
Edmond s.r.l.Internship: Web Marketing assistant
Mar. 2007 - Apr. 2007Genoa Area, ItalyMy landing on the digital marketing field. SEO and video content elements (b2c, fashion, ecommerce). From this experience my degree discussion titled: "The Web Marketing plan: strategic tools,, operations and marketing-mix to build and launch a new e.commerce website in the fashion market”.
Adv ConsultingInternship: PR Assistant
Jan. 2005 - Mar. 2005Genoa Area, ItalyWorking - Study experience in 360 advertising agency: Public relations, press releases and review. OOH, Brand and Product communication, Website development, PR.
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