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Work Background
TikTokeCommerce Marketing
Nov. 2021 - Jul. 2025London, England, United KingdomWorked cross-functionally with internal and external stakeholders to develop the
eCommerce go-to-market strategy for both 2b and 2c audiences Planned, designed, created and published a strong mix of owned, earned and paid
content across key marketing channels to support business goals of brand
awareness, growth and trust Developed multi-channel content strategies for brand and partnership campaigns,
continually collecting and analysing data to refine the approach, leading to over
500m brand impressions, 30x social media follower growth and over 4m clicks to
purchase Supported the strategic rollout of TikTok Shop in the UK, where user purchases
doubled between 2022–2024 and platform revenue grew 180% YoY in 2024 Worked closely with the studio team, managing asset creation from ideation to
production, including copywriting, scripting and post-production management Developed and implemented key processes and ways of working to grow the
marketing team and improve internal workflows
THG ExperienceDigital Content Manager
May. 2020 - Nov. 2021Manchester Metropolitan AreaDeveloped a digital content strategy in line with a wider portfolio re-brand to
drive string brand positioning, audience engagement and customer satisfaction throughout the pandemic, and drive bookings post-lockdown Established the THG Experience brand portfolio properties on digital channels, driving an audience growth of over 20% and increasing site clicks by 211.5% Worked closely with the wider sales, events and PR teams to ensure digital content was aligned with wider marketing efforts Reported results from digital marketing to key stakeholders, developing executions based on learnings continuously
Democracy: multi award winning PR, social and digital agencyDigital Creative Lead
Mar. 2019 - May. 2020Manchester, United KingdomLed and managed a digital team of eight. plus external freelancers on a project basis Drove commercial returns for both clients and agency Delivered client strategies, creative assets, reports, and multi-channel campaigns Developed and implemented data-driven digital strategies for clients
SocialChainSenior Social Media Strategist
Mar. 2017 - Mar. 2019Manchester, Greater Manchester, United KingdomAdvised, set and delivered social media and digital content strategies for a wide variety of clients within the travel and entertainment sector Managed a team of four to generate content ideas. planning and reporting monthly, motivating and coaching the team to develop their strengths and advance their careers Managed client budgets and paid campaigns to ensure strong ROI for clients, working cross-functionally with the Affiliate, Media and Finance teams on 360 Marketing campaigns Developed and pursued new and innovative creative executions for campaigns in order to establish clients at the forefront of their industries
Carousel PR & EventsDigital & Social Media Manager
May. 2015 - Mar. 2017Oversaw the full digital offering to all clients, including building key strategies, content and email planning and creation (both copy and design), management of ad spend, detailed reporting, community management and website updates. Managing a small team and working closely with the wider PR team, I was responsible for the smooth operation of clients’ social media channels, content planning, reactive opportunities identified and creative campaigns executed to achieve set KPIs. My team regularly liaised with key online influencers to generate content and negotiate authentic brand endorsements. I was responsible for all client social media budgets, implementing a tailored paid strategy across social channels and reporting results on a weekly and monthly basis. I oversaw regular updates to the retail clients’ website with news, offers, events and tenant details, e-mail marketing strategy and CRM, which involved detailed reporting using Google Analytics. From this I am confident using Wordpress and basic HTML. I also worked on-site at multiple client events and festivals, assisting the PR team with managing press and managing social media strategy and content.
Tangerine PRJunior Designer
Nov. 2014 - May. 2015Manchester, United KingdomContent creation for social media and digital channels, as well as new business pitches, event branding and the design of outreach marketing materials such as invites, flyers, posters and image editing for PR purposes
The Juice AcademyDigital Marketing Head Tutor
Jul. 2013 - May. 2015tangerine pr, manchesterThe Juice Academy offers the first-ever industry-led social media apprenticeship.
As a teacher for The Juice Academy, my responsibilities included: Preparing and delivering a range of different lessons
Offering appropriate feedback and support to apprentices
Researching new topic areas, maintaining up-to-date subject knowledge, and devising and writing new material
Utilising a range of different learning methods and equipment
Managing pupil behaviour in the classroom and on the premises
Pitching the apprenticeship to potential students at various schools and colleges in the North West
Tangerine PRJunior Digital Strategist
Aug. 2012 - Nov. 2014manchester, united kingdomDay-to-day responsibilities as a Junior Digital Strategist included: Content creation and curation
Creative thinking Social media marketing across several platforms such as Facebook, Twitter, Pinterest, Instagram, YouTube, SnapChat & LinkedIn
Campaign and strategy planning and management
Online public relations
Customer relations and engagement
Communications and marketing strategy
Digital Analytics
Business development I also assist Tangerine with graphic design involving: Use of Adobe Creative Suite
Designs for business pitches
Creating design concepts, mock-ups and samples for various mediums
Online content design
App building
Web design
Print liaisons
Copywriting
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