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Work Background
AstrumU®Marketing Manager
Jan. 2023 - Mar. 2025✦ Led the company’s full rebrand, transforming both visual identity and brand messaging to better resonate with target audiences
✦ Own and execute multi-channel marketing campaigns (PPC, events, social, thought leadership) to generate and nurture high-quality leads, resulting in a 200% increase in leads through strategic lead gen initiatives
✦ Manage high-impact thought leadership content, securing speaking opportunities within top industry publications and events in EdTech, HRTech, and the Transitioning Military space
✦ Manage the annual marketing budget, optimizing spend for maximum ROI and aligning investments with business objectives
✦ Tech stack: HubSpot, Dynamics, Jasper, ChatGPT, Canva, Emfluence, Google Ads, Google Analytics, Webflow, WordPress, Monday.com, Trello, Figma
AstrumU®Senior Marketing Associate
May. 2022 - Jan. 2024United States✦ Collaborate with product teams to develop and execute go-to-market strategies, ensuring seamless product launches and customer adoption.
✦ Increased website visits by 122%, leveraging SEO, content marketing, and paid campaigns to drive more high-intent traffic.
✦ Develop sales enablement content—including pitch decks, case studies, and one-pagers—to empower sales teams with compelling messaging and assets.
✦ Used HubSpot workflows and A/B testing to optimize marketing operations and automations, streamlining lead management processes and improving campaign efficiency.
✦ Grew social media following by 35% and boosted engagement by 262% through improved content strategy and audience targeting.
KU Alumni AssociationDirector of Digital Strategy
Jun. 2021 - May. 2022- My wheelhouse contains 10+ years digital strategy, automation, segmentation, HTML design, implementation and analytics.
- I've used my knowledge with email segmentation and strategy to reduce the number of email sends from 13.8M to 7.2M all while increasing open rates from 22% to 37%. - Streamlined the organization-wide email intake process of more than 1,200 annual email projects
- Organization is my jam. I onboarded our 40-person company to Trello and trained individuals to use the system for project management and team collaboration.
- Together with a team, we manage two WordPress sites including SEO, content management and template edits.
Email is CoolMarketing Consultant
Feb. 2018Lawrence, KSHelping small teams and scrappy orgs untangle their marketing and communication challenges with simple, strategic solutions. ➤ I work with early-stage startups, hospitality, nonprofits, and mission-driven teams to:
➤ Set up and optimize email marketing platforms (Klaviyo, HubSpot, MailerLite, MailChimp, etc.)
➤ Build communication flows that support growth (internal and external)
➤ Develop brand strategy, messaging, and content systems
➤ Streamline marketing operations for better visibility + less chaos Tech + Tools:
ClickUp, Google Workspace, HubSpot, Klaviyo, MailChimp, MailerLite, Trello, Zapier
KU Alumni AssociationAssistant Director of Digital Media
Sep. 2016 - May. 2022Lawrence, Kansas Area- Design and code email templates for 150+ monthly campaigns: membership acquisition, membership retention, alumni events, alumni travel and newsletters - Increased email open rates from 22% to 47% using segmentation, A/B testing accessible emails and WIFM content - Manage more than 1,500 email campaigns to a combined total of ~7 million email addresses annually - Developed monthly email marketing analytics document complete with open rates, CTR, bounces, unsubscribes, unsubscribe rates, email category comparison, and infographic sent to all internal departments - Help manage website, mobile app and social media content and strategy
KU Alumni AssociationDigital Media & Marketing Coordinator
Sep. 2014 - May. 2022Lawrence, Kansas Area- Use HTML, CSS and iModules to develop, plan and design emails to inform, engage and connect KU Alumni
- Code emails to create mobile-friendly and responsive templates
- Analyze email data from iModules and Litmus to better segment audiences, create manual "drip programs," and WIFM content
- Aggregate content for Facebook, Twitter, Instagram, LinkedIn and Flickr using SproutSocial and Later as well as native publishing tools
- Manage advertising contacts for bi-monthly production of Kansas Alumni magazine and KU Alumni Association emails
- Use WordPress to assist with KU Alumni Association blog content
DEG DigitalImplementation Consultant
May. 2014 - Sep. 2014Overland Park, KS-Utilize and train clients on Pardot marketing automation
-Guide new clients through 60-day Onboarding Process with Pardot
-Provide assistance in creating and applying drip programs, email templates, forms and form handlers, landing pages, site search and all other aspects of Pardot -Work with a team to achieve client goals through strategic configuration
DEG DigitalEmail Marketing Coordinator
Apr. 2013 - May. 2014Overland Park-Build, execute and monitor more than 2,000 emails campaigns annually
-Leverage ExactTarget to configure data filters, imports, file transfers and programs for clients
-Use Dreamweaver and Prince software to create and publish technical articles and PDFs
-Interact with clients daily in a professional and timely manner
Ogden PublicationsEmail Marketing Coordinator
Jul. 2011 - Apr. 2013Topeka, Kansas Area-Collaborated with a team to raise email subscriptions by 22% -Assist in coordinating email database of more than 91 million mailings annually and more than 1.1 million email addresses
-Assist with sweepstake logistics, revenue reports and analysis.
-Aggregated 340,000 new email addresses through sweepstakes
-Assist with newsletter coordination, tracking, list segmentation and list set up
23rd Street BrewerySupervisor/Bartender
Nov. 2007 - Dec. 2012Assist with advertising, marketing, public relations and communications materials
Trusted by management to supervise staff, open and close restaurant
Able to handle busy, stressful situations with ease
Generate income for the company by visits from regular customers
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