AstrumU®Marketing Manager
Jan. 2023 - Mar. 2025✦ Led the company’s full rebrand, transforming both visual identity and brand messaging to better resonate with target audiences
✦ Own and execute multi-channel marketing campaigns (PPC, events, social, thought leadership) to generate and nurture high-quality leads, resulting in a 200% increase in leads through strategic lead gen initiatives
✦ Manage high-impact thought leadership content, securing speaking opportunities within top industry publications and events in EdTech, HRTech, and the Transitioning Military space
✦ Manage the annual marketing budget, optimizing spend for maximum ROI and aligning investments with business objectives
✦ Tech stack: HubSpot, Dynamics, Jasper, ChatGPT, Canva, Emfluence, Google Ads, Google Analytics, Webflow, WordPress, Monday.com, Trello, Figma