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Work Background
RoosterCreative Director
Oct. 2024 - Mar. 2025St. Louis City County, Missouri, United StatesAs Creative Director at Rooster, I lead the charge in shaping impactful campaigns and creative solutions that drive results. I work closely with a talented team of designers, writers, and strategists to craft innovative concepts that resonate with audiences and elevate brands. My role involves setting the creative vision, collaborating with clients and stakeholders, ensuring alignment with brand goals, and staying ahead of industry trends to deliver meaningful, forward-thinking work.
Jump CompanyDigital Creative Director
Oct. 2015 - Mar. 2024Greater St. Louis AreaAs a Digital Creative Director, my day-to-day role involves overseeing and guiding the creative aspects of our digital projects. I lead a talented team of designers, copywriters, and multimedia professionals to develop compelling and innovative digital content and campaigns. My responsibilities include setting the creative direction, collaborating with clients and stakeholders, ensuring brand consistency, and staying updated on industry trends to drive successful digital marketing initiatives.
Big Club DigitalDigital Creative Director
Oct. 2013 - Sep. 2015Greater St. Louis AreaAs a Digital Creative Director and co-owner of our digital agency, my role is diverse and pivotal to our success. I serve as the creative visionary, shaping our agency's creative direction and ensuring alignment with client objectives. Leading a team of talented professionals, I hire, mentor, and manage our creative team to produce exceptional work. My role also involves direct client interaction, where I understand their needs, present creative concepts, and oversee project management to ensure on-time, on-budget delivery. I craft creative strategies, conduct market research, and foster innovation. Quality control, budget management, and measuring campaign success are all part of my daily responsibilities. As a co-owner, I contribute to business development, staying current with industry trends, and adapting to changes in the digital landscape. In essence, my role combines creative leadership, strategic thinking, and business acumen to drive our agency's growth and excellence.
Red Letter CommunicationsDirector of Digital Strategy & User Experience
Nov. 2012 - Oct. 2013Greater St. Louis AreaAs a digital strategist and UX designer, my role is multifaceted and pivotal in shaping the online experiences of users. I'm responsible for meticulously analyzing data, market trends, and user behavior to craft strategic plans that drive the digital presence of our brand. Simultaneously, I immerse myself in the world of user experience, working diligently to create intuitive, user-centric designs that seamlessly blend functionality and aesthetics. My goal is to bridge the gap between business objectives and user needs, ensuring that our digital products not only meet, but exceed expectations, fostering engagement and loyalty among our audience.
Osborn & Barr CommunicationsDigital Creative Director
Sep. 2007 - Oct. 2012Saint Louis, MissouriThe Digital Creative Director role was a very hands on role. I was responsible for developing original creative design concepts and approaches, overseeing multiple projects through execution, and managing the designers under them. As Digital Creative Director, I also contributed to the development of digital and marketing strategies, driving the collaborative efforts of the project’s creative, user experience, and technology teams, and inspiring teammates on all levels to exceed expectations. Additionally, I was responsible for managing client relationships for all things related to creative.
Jump CompanyInteractive Art Director
Oct. 2005 - Sep. 2007Interactive Art Director responsible for developing solutions across all channels: interactive, print, mobile marketing, environmental/3D, business meetings & events. Clients include: NASCAR, Busch Entertainment Corporation, Sprint/Nextel, Wal-Mart, Levi and Archer Daniels Midland Company
Millikin UniversityDesign Instructor
Aug. 2002 - Aug. 2005Created and implemented methodology to introduce students to terminology, concepts, and techniques of interactive design relative to Flash Animation and multi-media design.
Jones & ThomasInteractive Designer
Aug. 2002 - Sep. 2003Served as communications strategist and Lead Web Designer on team responsible for development of creative solutions for a diverse list of clients. Team developed solutions in multiple sectors including: branding, strategy, web development and integration, trade advertising, B2C and B2B promotions.
Black DesignOwner
Jul. 2002 - Oct. 2013St. Louis City County, Missouri, United StatesA freelance web design, consulting, and development firm that specializes in creating engaging, action-inspiring interactive content for businesses and organizations. Our unique designs and customized strategies consistently deliver a strong return on investment. Our comprehensive services include website design, interactive prototypes, custom application development, email campaigns, digital strategy, and eCommerce solutions.
Borchew Design GroupWeb Designer
Nov. 1999 - Aug. 2002Served as communications strategist and Web Designer responsible for development of creative solutions for a diverse list of start up dot com companies.
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