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42
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Work Background
Asure SoftwareDigital Marketing Specialist
Apr. 2022 - Nov. 2024Tampa, Florida, United StatesGraphic Design & Brand Development
• Designed engaging graphics for emails, social media, landing pages, and paid ad campaigns while maintaining brand consistency
• Created custom business cards for sales reps and executives, reinforcing brand identity
• Built and managed a library of creative assets (stock images, icons, logos, and background-removed images)
• Developed monthly printed handouts and promo materials for field sales reps
• Created monthly printed handouts and promo cards for field sales reps to distribute • Directed an agency graphic designer to execute creative assets for the A Sure Thing campaign Social Media Management
• Planned, created, and scheduled content across Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and YouTube
• Managed daily scheduling, messaging, and audience engagement, ensuring a consistent brand voice across all channels
• Created partner-specific content for joint marketing initiatives
• Achieved 850+ organic Instagram followers and grew LinkedIn audience to 10K+ followers Field Sales Driven Drops
• Managed swag distribution for 60+ field sales reps, ensuring timely and accurate deliveries
• Developed best practices for address verification & monthly updates, improving operational efficiency
• Collaborated with vendors to identify trending branded merchandise while staying within budget
KlikenMarketing Associate
Jun. 2019 - Mar. 2022Tampa, FloridaSocial Media Management & Brand Growth
• Developed and managed content strategy across Facebook, Instagram, Twitter, and LinkedIn to drive engagement
• Led daily scheduling, messaging, and audience interactions, ensuring a consistent and engaging brand voice
• Designed partner-specific social media content for joint marketing campaigns Email Marketing & Campaign Performance
• Created ongoing and one-time email campaigns for WooCommerce, Ecwid, Square, and Visa Canada partnerships
• Drove $50K+ in Google Ads revenue within 6 months of launching pre-purchase email campaigns
• Achieved above-average open and click-through rates by optimizing subject lines, content, and targeting
• Monitored campaign performance, identifying areas for improvement to maximize conversions Graphic & Web Design
• Designed social media graphics, website icons, and Help Center visuals to enhance brand consistency
• Led the redesign of Kliken’s website, including layout concepts and implementation using Weebly
• Maintained brand alignment across partner collaborations and marketing assets Partner Collaborations & Thought Leadership
• Worked with Google & WooCommerce to enhance pre-purchase email campaigns
• Published guest blog posts for WooCommerce and X-Cart, expanding brand awareness
freygirlfreySocial Media Manager, Photographer, Graphic Designer, & Blogger
Mar. 2019Oldsmar, FLCreated blog website using Wordpress.org.
Manages all social media via Instagram, Facebook, and Twitter.
Writes all blog posts and uploads via Wordpress.
Identifies appropriate images to utilize for blog and social media posts.
Uses Adobe Spark to create all social media imagery.
Downtown Cornerstone ChurchProject/Office Manager
Jul. 2017 - Sep. 2018Greater Seattle AreaProject & Team Management
• Led recruitment and onboarding for a multidepartment volunteer staff
• Managed digital and visual project deliverables, creating timelines, assigning tasks, and ensuring timely execution
• Coordinated conversations between project stakeholders and designers to ensure clear project expectations and finalized designs
• Coordinated stakeholder-designer communication to clarify expectations and finalize designs
• Tracked project milestones via Basecamp to ensure on-time completion Office Operations & Administration
• Oversaw front office operations, including reception, email management, inventory, and scheduling
• Handled financial processes, including payroll, accounts payable, and bank deposits
• Managed schedules for 70+ volunteers, optimizing workflow and event coordination
• Developed and updated company best practices to improve efficiency Visual Design & Brand Development
• Designed and executed event visuals (e.g., Advent décor, Photography Wall, Information Chalkboard) • Led a team of volunteers to execute creative installations and event branding
• Created volunteer descriptions for Creative Arts and Photography teams
• Created brand guidelines in collaboration with the lead designer to ensure visual consistency
• Edited and curated photography assets to align with branding standards
Yoogi's ClosetStudio Manager/Lead Photographer
Nov. 2013 - Jul. 2017Seattle, WaPhotography & Studio Management
• Led and managed a team of photographers, overseeing daily studio operations to ensure efficiency
• Coordinated with merchandising teams to meet daily photography goals for luxury designer products
• Directed model shoots for advertisements, handling talent sourcing, production, and editing
• Ensured consistent high-quality imagery through team training, feedback, and process improvements
• Oversaw transition from Lightroom to Capture One Pro, improving workflow and efficiency Editorial & Marketing Collaboration
• Acted as a liaison between photography and marketing teams to execute editorial requests on time and on brand
• Photographed, edited, and uploaded high-end luxury handbags, shoes, jewelry, and accessories for e-commerce and advertising Operations & Equipment Management
• Maintained photographic equipment, supplies, and studio infrastructure to ensure seamless operations
• Handled departmental bookkeeping, tracking budgets and operational costs
• Led performance reviews and provided feedback to maintain brand-aligned visual consistency across product images
Yoogi's ClosetProduct Photographer
Mar. 2012 - Nov. 2013Seattle, WaLuxury Product & Model Photography
• Captured high-end product photography for luxury handbags, shoes, jewelry, and accessories, ensuring premium visual presentation
• Utilized continuous studio lighting to enhance product details, textures, and authenticity
• Assisted in model photography and product advertising shoots, contributing to high-quality marketing visuals Editing & Workflow Optimization
• Photographed tethered into Lightroom 3.0 & 5.0, streamlining the shoot-to-edit process
• Edited and uploaded product images daily, ensuring an efficient and consistent e-commerce workflow
Studio One to OnePhotographer
Oct. 2009 - Mar. 2012Portrait Photography & Editing
• Captured high-quality portrait photography for clients of all ages, working in both studio and on-location settings
• Determined optimal lighting setups using natural and studio lighting to enhance subject presentation
• Edited and retouched images using Darkroom Pro and Adobe Photoshop, ensuring professional-quality final products Client Relations & Sales Performance
• Built strong client relationships, leading to repeat business and referrals
• Delivered exceptional customer service, ensuring a seamless and enjoyable experience for clients
• Maintained a high sales average by effectively presenting and selling photography packages
GE MoneyAccount Manager
Mar. 1997 - Jun. 2009Tampa, FLTraining & Process Improvement
• Developed workflow processes for training 300+ customer service representatives across the U.S., India, Puerto Rico, and Canada, enhancing service efficiency
• Trained Senior Customer Service Representatives to handle escalated customer calls, improving issue resolution Data Analysis & Decision Support
• Collected, organized, and analyzed customer service data, providing insights to senior management for strategic decision-making
• Reviewed and provided coaching feedback to managers, helping them improve team performance and customer interactions Project Leadership & Cross-Team Collaboration
• Served as a Subject Matter Expert (SME) for a Six Sigma Black Belt Project in Canada, optimizing deferred promotional sales for the JCPenney client
• Assisted in developing coaching action plans to improve associate performance and customer satisfaction
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