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Work Background
Monarque MKTGFounder | Content Strategist
Jun. 2023Montreal, Quebec, Canada- Assess content needs and develop a comprehensive strategy aligned with brand standards and sales objectives.
- Develop a concise content calendar for all platforms (website, blog, social media, email marketing, SMS marketing, loyalty programs, etc.). - Write compelling copy to successfully promote all product lines.
- Optimize the quality of website content for SEO by incorporating relevant keywords and meta descriptions.
The Avon Company Canada LimitedDigital & E-Commerce Specialist
Apr. 2022 - May. 2023Montreal, Quebec, Canada- Support the overall content management and campaign activation across platforms and devices for Fruits & Passion
- Develop strategies and content to support the SMS marketing and loyalty programs
- Working with the marketing brand team to create and deploy online promotional calendars
- Act as the contact for in-house cross-departmental teams, as well as outside partner agencies
- Monitor analytics platforms to review and optimize content performance and initiatives
Jouviance (Functionalab Group), a GROWTH 500 CompanyEcommerce Coordinator
Aug. 2021 - Apr. 2022Montreal, Quebec, Canada- Oversee daily operations on Jouviance’s and Functionalab’s websites
- Manage product catalogs in Shopify for both brands (descriptions, inventory and pricing)
- Contribute to the development of the content calendar
- Conduct email marketing campaigns and social media content creation
Self-employedHost & Producer | Alpha Female Chronicles Podcast
Sep. 2020 - Oct. 2023Montreal, Quebec, Canada- Conduct research and content creation for every episode
- Coordinate scheduling of episode recordings
- Edit video and audio recordings for YouTube and other streaming platforms
- Execute social media marketing strategy to promote the podcast
LULU Software (an Avanquest company)Marketing Coordinator
Jul. 2019 - Jul. 2020Montreal, Quebec, Canada• Develop monthly promotional strategies with the email marketing director
• Schedule and coordinate content creation with copywriters, translators and graphic designers • Liaise with the production team in the Ukraine and Montreal offices
StructubeE-commerce Product Specialist
Nov. 2017 - Jun. 2019Montreal, Canada Area• Collaborate with the digital content editor to publish e-commerce products in a timely manner • Manage a network of French and English freelance copywriters
• Collect technical product information from the product team
• Assign copy briefs to freelance copywriters
• Edit and integrate product copy and features in Microsoft Dynamics NAV and on the website
• Assist the marketing team with online merchandising
La Vie En RoseCopywriter
Jan. 2017 - Nov. 2017Montreal, Canada AreaCreate newsletter copy in line with marketing strategies for la Vie en Rose and Bikini Village
Collaborate with the email marketing coordinator to complete newsletter briefs on a weekly basis
Participate in the production of Facebook and Google digital ads with the SEM specialist
Proofread and edit briefs for marketing and e-commerce initiatives
Laura CanadaFrench Copywriter
Apr. 2016 - Nov. 2016- Work closely with web designers as well as e-commerce and marketing leads to implement promotional creative concepts
- Create and edit engaging online content, such as in-store and online promotions, weekly newsletters, product descriptions and other relevant digital content focused on sales targets
- Ensure that the copy reflects the brand images for Laura and Melanie Lyne
- Participate in the creation and optimization of a new web platform for both brands
LE MIX MAGFounder/Editor In Chief
Sep. 2014 - Jul. 2018Montreal, Canada AreaManage a team of contributors for a lifestyle blog
Develop original concepts for interviews, photoshoots and online videos
Assign articles and interviews to online editors Create, proofread, edit and publish articles and social media posts
Coordinate publication schedules for the website and social media platforms
Yellow Pages / Pages Jaunes – CanadaCopywriter
Mar. 2013 - Apr. 2016Montreal, Canada AreaParticipate in the development of small and large-scale websites for various industries
Collect and analyze information provided by the client to promote his services effectively Edit French and English digital content on the client's website and PJ.ca profile
Optimize the digital content according to SEO results
Collaborate with web designers and account managers to create high-ranking websites
SOUCHE MagazineOnline Editor
Apr. 2011 - Jan. 2013Montreal, Canada AreaHelped develop and execute an editorial strategy for all online platforms Created, edited and approved web content Administered the work of editors, photographers and videographers Spearheaded the website’s reconfiguration with the help of graphic designers Established and maintained business connections with various media partners Produced video content for SOUCHE TV
Boutique Jacob, Inc.Service Associate
Feb. 2010 - May. 2010Montreal, Canada AreaInformed customers on store promotions and new merchandise arrivals Offered a personalized shopping experience to each customer
Montreal Gospel TVTranslator
Jun. 2009 - Aug. 2010Montreal, Canada Area• Translate articles on Montreal’s gospel community from French to English
• Assisting the editor-in-chief by proofreading articles and fact-checking • Collaborating closely with the website’s host during events and interviews
Caisses DesjardinsBank Teller
May. 2007 - Aug. 2008Montreal, Canada Area• Completed transactions for bank clients in an organized and timely manner • Developed excellent listening and analytical skills by addressing all customer concerns
• Received extensive training on company policies and the bank’s various programs
• Successfully adapted to the diverse branches which required temporary help
Loft UniformsSales Clerk
Apr. 2005 - May. 2007Montreal, Canada Area• Counselled customers on choosing clothing items for their children’s school uniform
• Proceeded with individual fittings by determining suitable sizes according to body shape
• Retrieved customers’ orders and assisted in additional size adjustments
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