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Network Power<100 people
Roles
💸100%
Marketing
✨66%
Business Owner
👍66%
Sales & BizDev
Geos
🇬🇧33%
United Kingdom
Work Background
AAF AustinBoard Member
Sep. 2024Austin, Texas, United StatesAs a Board Member of the Advertising Association of America (AAA), I actively contribute to shaping the future of advertising by driving industry standards, fostering innovation, and advocating for ethical and impactful marketing practices.
ParasantiFractional CMO
Jan. 2024 - Jun. 2024Austin, Texas, United StatesProject Leadership: Led the strategic launch of the new Parasanti website, which embodies the brand's renewed focus and strategic direction. The revamped digital presence is designed to engage our global audience, showcasing our core competencies and innovative solutions in edge computing. Brand Strategy: Directed a comprehensive brand update that aligns with Parasanti's mission to revolutionize edge computing in military operations. This initiative was aimed at strengthening brand identity and enhancing market presence. Product Launch: Championed the introduction of UNITE, our latest product designed to optimize the performance of edge devices in military environments. UNITE enhances interoperability, reduces latency, and operates under rigorous conditions without reliance on cloud connectivity. Marketing Innovation: Implemented advanced digital marketing strategies that effectively communicate the value of Parasanti’s solutions to a specialized audience. Developed content that highlights our ability to connect sensors to shooters across any network, ensuring robust, real-time operational capabilities. Stakeholder Engagement: Fostered strong relationships with key stakeholders to ensure the brand and product narratives are consistent and compelling across all platforms.
Fair Trade SafarisChief Marketing Officer
Nov. 2023 - Jun. 2024Austin, Texas, United StatesAs the Chief Marketing Officer at Fair Trade Safaris, I represent two decades dedicated to leading technological innovation, a journey defined by pride, passion, and purpose. My dedication to digital technology, marketing and advertising is not just about staying ahead; it's about creating things that matter, embodying a 'profit for purpose' philosophy. Our approach to crafting each journey goes beyond the ordinary: we aim to offer transformative experiences that not only highlight the grace and beauty of Africa but adhere to the principles of sustainable tourism. In leading our digital marketing and brand engagement strategies, my focus is to connect with those looking for more than just adventure; they seek to make a meaningful impact. Leading our digital engagement strategies, my focus is to connect with those looking for more than just adventure but by the opportunity to contribute to a lasting legacy.
EV MobilityDigital Marketing Strategist
Jul. 2022 - Jan. 2023Los Angeles, California, United States
RideShare RentalDigital Marketing Specialist
Jan. 2022 - Jan. 2023Los Angeles, California, United States
RideShare RentalDigital Marketing Specialist
Jan. 2022 - Dec. 2022Los Angeles, California, United States
Flare SystemsDigital Marketing Content Specialist
Jun. 2021 - Aug. 2021Montreal, Quebec, CanadaFlare Systems is a leading Digital Risk Protection provider based in Montreal, Canada. Founded in 2017, Flare Systems enables organizations to continuously monitor threats caused by human error and malicious actors to protect their data, financial resources, and reputation. Focused on technical data leakage detection, their technology improves visibility, transparency and reduces mean-time-to-remediation (MTTR) by detecting and prioritizing technical data leaks and remediating digital risks in real-time.
MediaZoomDigital Media Consultant
Feb. 2021 - Sep. 2022Austin, Texas Metropolitan AreaMediaZoom is a leader in web and social-powered analytics providing insights for early artist's detection for the world's largest music labels. We enable marketing & analytics professionals to discover, identify, and activate artists with the most marketable content. We empower labels by identifying top talent that has the highest propensity for stardom success. We analyze billions of web and social engagement between consumers and brand entities to determine audience affinities, preferences, and recommendations. We help marketers uncover the shared positive affinities between fans and the artists they love for successful merchandising and ongoing engagement. MediaZoom was founded in 2020 and is headquartered in Austin, Texas.
Nando's South AfricaDigital Strategy Consultant
Jul. 2020 - Dec. 2022City of Johannesburg, Gauteng, South AfricaNando’s is passionate about nurturing and showcasing Southern African creativity. Creativity is the heart and soul of the Nando’s brand, which is why Nando’s invests in nurturing and showcasing Mzansi’s hottest art, music and design talents. Focused on sharing Mzansi’s art, design and music talents with the world in a way that makes a positive, meaningful difference, digi-ux came on board to fire up the New Nando’s Creativity blog https://nandoscreativity.co.za Working with the Creativity Team digi-ux.com helped lead the digital content, marketing, Media and PR Strategy for the Nando's Creativity Blog to showcase South African art, music and design talent. Explore the latest creative news, views and events on the Nando’s Creativity blog, including the new Nando’s music video, This is Us! www.digi-ux.com
IYA.AIFounder and CVO at IYA.AI
Jan. 2018 - Dec. 2021Austin, Texas, United StatesStealth startup in the own your own data space. IYA.AI is based on the simple idea that every individual has a right to their own agency – to act independently with accountability. In a digital world where personal data is intensely monitored, collected, sold, traded, and paraded, and, sometimes, used against us in subversive ways, our personal agency has been diluted It is not to say that data cannot be used for good – it can, we believe it should.
digiUXFounder and CEO
Nov. 2017Austin, Texas, United StatesAs the founder and CEO of Digi-UX, my focus is on merging data and design to address business challenges through creative solutions. With 18 years of experience in digital advertising, marketing, and branding, my career has spanned global agencies, leading digital transformations for corporate clients, launching startups, and being deeply involved in the tech and innovation sector. Having found my niche, I now operate as a fractional CMO for pioneering technology and purpose-led companies, pushing the boundaries and taking them from seed to scale.
digiUXFounder of digi-UX
Nov. 2017Austin, Texas, United StatesI am a seasoned professional with a rich 18-year journey in digital advertising, marketing, and branding. As the founder and CEO of Digi-UX, a strategic agency, I have been at the forefront of integrating data and design, transforming business challenges into creative opportunities. My career has taken me across the globe, from launching startups in South Africa amidst the post-apartheid era to leading digital transformations for corporate clients. Growing up in South Africa, I witnessed firsthand the enduring economic disparities and social challenges. This experience has fueled my passion for using technology as a tool for positive change, especially in communities that are often overlooked. My work reflects my commitment to inclusivity and harnessing tech for the greater good. Having turned to entrepreneurship in a landscape marked by high unemployment, I've honed skills like resilience and creativity. These traits have been invaluable in my role as a fractional CMO for game-changing technology and purpose-driven companies, helping them scale from seed to success. In my pursuit of continuous growth, I've learned the intricate art of human communication, understanding its subtleties and power in forging genuine connections. Looking ahead, my aim is not just to chase success but to redefine it - finding a balance between progress and peace, impact and integrity.
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