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Work Background
Ervin Equipment, Inc.Director Of Marketing
Aug. 2014Toldeo, Illinois• Establishes strategic marketing plans to achieve corporate objectives for products and services.
• Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.
• Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
• Develops and manages marketing operating budget.
• Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
• Evaluates and recommends distribution channel development programs.
• Determines agencies and suppliers of record, and negotiates contract terms and conditions for major services.
• Serves as liaison with outside agencies on ongoing promotional campaigns.
• Oversees development and production of promotional and collateral materials.
• Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
• Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
• Event and Trade Show planning and design.
• Salesforce Administrator
• Pardot Administrator
• Hubspot Certified Administrator
Hodgson Mill, IncMarketing-Graphic Design/Customer Service/Information Technology Manager
Aug. 2006 - Aug. 2014Hodgson Mill, Inc Effingham, IL• Design print literature including, but not limited to: magazine ads, point of sale materials, gift packaging, catalogues, marketing collateral, etc. • Follow brand identity standards • Present design in a clear and concise manner • Prep, revise files for production process and meet project deadlines • Design vector imagery for Microsoft PowerPoint Presentations (Support Sales and Marketing teams).
• Participate in brainstorming and creative concept.
• Stay current with competitive analysis, seek inspiration within food retail.
• Design all aspects of Packaging. Research & test all products (before and after production) to assure products meet company standards. • Market & Design Research – Develop an in-depth understanding of customer’s needs, competitive products, and windows of opportunities for new product development. • Maintain consistency within brand through development and implementation of graphic standards manual with colleagues. • Create market impact while considering appropriateness of design and ensuring a quality appearance. • Design brand specific displays and merchandising solutions. • Test and craft products as part of development process. • Mock-up packaging prior to sampling for pre-sale.
• Photo, graphic and file optimization for the web
• Problem solving skills and love technical challenges
• Self motivated, able to work within a project-based environment by frequently multi-tasking projects
• Takes initiative to be productive and efficient
• Able to function independently and still work well in a team-oriented environment
• Communicate well with clients (both in person and in writing) from a wide range of technical understanding
• Design skills with a creative eye and attention to detail
New Hope ChurchCommunication Arts Director
Nov. 2005 - Dec. 2014• Oversee the design of external and internal communications for New Hope Church including but not limited to:
o Printed materials (brochures, logos, posters, bulletins, etc.)
o Electronic Communication
• Work with the Communications Director to ensure that the design of print and electronic communication pieces accurately conveys the content and purpose of the piece
• Develop and maintain the design, look, and feel of the New Hope Church website
• Work with the Creative Team in developing and implementing a vision and strategy for utilizing the creative arts to further the ministry of New Hope
• Oversee all multimedia (backgrounds, sermon notes, videos) for services
• Recruit, develop, and lead projection and lighting teams for services
• Oversee stage design team for worship services and special events
• Continue to seek new technology and trends that can grow this ministry while at the same time adhering to the given budget
Yellow Book USAGraphic Design Manager - Macintosh/PC Tech
Jan. 1998 - Aug. 2006
Moore Business FormsCustomer Service/Pre Press Manager
May. 1990 - Dec. 1997
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