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Work Background
Director Of Marketing
Ervin Equipment, Inc.Director Of Marketing
Aug. 2014Toldeo, Illinois• Establishes strategic marketing plans to achieve corporate objectives for products and services. • Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization. • Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity. • Develops and manages marketing operating budget. • Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail. • Evaluates and recommends distribution channel development programs. • Determines agencies and suppliers of record, and negotiates contract terms and conditions for major services. • Serves as liaison with outside agencies on ongoing promotional campaigns. • Oversees development and production of promotional and collateral materials. • Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share. • Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends. • Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets. • Event and Trade Show planning and design. • Salesforce Administrator • Pardot Administrator • Hubspot Certified Administrator
Marketing-Graphic Design/Customer Service/Information Technology Manager
Hodgson Mill, IncMarketing-Graphic Design/Customer Service/Information Technology Manager
Aug. 2006 - Aug. 2014Hodgson Mill, Inc Effingham, IL• Design print literature including, but not limited to: magazine ads, point of sale materials, gift packaging, catalogues, marketing collateral, etc. • Follow brand identity standards • Present design in a clear and concise manner • Prep, revise files for production process and meet project deadlines • Design vector imagery for Microsoft PowerPoint Presentations (Support Sales and Marketing teams). • Participate in brainstorming and creative concept. • Stay current with competitive analysis, seek inspiration within food retail. • Design all aspects of Packaging. Research & test all products (before and after production) to assure products meet company standards. • Market & Design Research – Develop an in-depth understanding of customer’s needs, competitive products, and windows of opportunities for new product development. • Maintain consistency within brand through development and implementation of graphic standards manual with colleagues. • Create market impact while considering appropriateness of design and ensuring a quality appearance. • Design brand specific displays and merchandising solutions. • Test and craft products as part of development process. • Mock-up packaging prior to sampling for pre-sale. • Photo, graphic and file optimization for the web • Problem solving skills and love technical challenges • Self motivated, able to work within a project-based environment by frequently multi-tasking projects • Takes initiative to be productive and efficient • Able to function independently and still work well in a team-oriented environment • Communicate well with clients (both in person and in writing) from a wide range of technical understanding • Design skills with a creative eye and attention to detail
Communication Arts Director
New Hope ChurchCommunication Arts Director
Nov. 2005 - Dec. 2014• Oversee the design of external and internal communications for New Hope Church including but not limited to: o Printed materials (brochures, logos, posters, bulletins, etc.) o Electronic Communication • Work with the Communications Director to ensure that the design of print and electronic communication pieces accurately conveys the content and purpose of the piece • Develop and maintain the design, look, and feel of the New Hope Church website • Work with the Creative Team in developing and implementing a vision and strategy for utilizing the creative arts to further the ministry of New Hope • Oversee all multimedia (backgrounds, sermon notes, videos) for services • Recruit, develop, and lead projection and lighting teams for services • Oversee stage design team for worship services and special events • Continue to seek new technology and trends that can grow this ministry while at the same time adhering to the given budget
Graphic Design Manager  - Macintosh/PC Tech
Yellow Book USAGraphic Design Manager - Macintosh/PC Tech
Jan. 1998 - Aug. 2006
Customer Service/Pre Press Manager
Moore Business FormsCustomer Service/Pre Press Manager
May. 1990 - Dec. 1997
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