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Work Background
Self-employedMarketing Strategy Consultant
Apr. 2024Working with brands to develop growth strategies and problem solve business challenges. I have a data minded approach to find unique ways of reaching their audience...and ultimately grow their revenue!
Kyma MediaCreator Social Director
Jun. 2023 - Apr. 2024Manchester, England, United KingdomRan our content distribution arm of the business. Utilising data and insight across a wealth of publishers we distributed content with the sole focus of turning engagement into revenue - driving views in order to deliver an incremental revenue stream back to our creators direct from the platforms.
DentsuGlobal Product Marketing Manager
Jul. 2022 - Jun. 2023London Area, United KingdomDefined and rolled out our GTM for global media products. Working with senior stakeholders across the business I co-ordinate and lead the roll out and GTM for our global products.
ViacomCBSDirector, Viacom Digital Studios International
Jan. 2018 - May. 2022New York, United StatesLead our digital studios, tasked with growing and building our digital audiences - ultimately turning engagement into revenue. I turned analytics and data into strategies - be that across content development, platform strategy, operations and processes or working with our commercial team to deliver partnerships and drive revenue. While leading Viacom Digital Studios I increased our content distribution ten fold, saw Viacom rise to number 1 spot for video views on Tubular labs and successfully delivered our revenue targets in key markets. An international role I was responsible for stakeholder management across the business - often presenting and partnering with senior people across the organisation. I also lead our strategic relationships across digital product and our digital agencies.
ViacomCBSSenior Manager - Social and distribution strategy - MTV & Comedy Central
Oct. 2017 - Feb. 2018Leveraged data and analytics to develop content and platform strategy for our International entertainment brands - MTV and Comedy Central.
ViacomCBSManager - Social media - MTV & Comedy Central
Oct. 2016 - Oct. 2017London Area, United KingdomResponsible for the content strategy and audience development for our ENT's brands. Working with our CMO and other leadership across the business to push the boundaries of what was possible RE social content and digital marketing.
FacebookMedia Partnerships, Entertainment
Sep. 2015 - Aug. 2016Worked with 'public figures' and creators to support the adoption of Facebook and Instagram. Provided our key media partners with data and analysis, gave strategic recommendations for our premium partners and rolled out new and innovative products and technology in line with product launches.
Base79Senior Technical Account Manager
Aug. 2012 - Oct. 2014London Area, United KingdomPart of our audience development team I took our key entertainment clients to YouTube for the first time. Launching channels such as Downton Abbey and The Office as well as co-producing original programming in partnership with YouTube.
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