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bswiftSales and Client Enablement Marketing Senior Director
Mar. 2025Chicago, Illinois, United States
bswiftSales and Client Enablement Marketing Director
Oct. 2022 - Mar. 2025Chicago, Illinois, United StatesDrive new business acquisition and expand existing client revenue by collaborating cross-functionally with sales, client services, and product teams to develop a high-impact sales and stewardship toolkits. Craft and execute strategic go-to-market messaging, compelling sales collateral, and key artifacts that enhance engagement across the entire book of business. Spearheaded client retention and cross-sell initiatives, optimizing communication strategies to maximize growth opportunities. Led the successful implementation of Seismic, a cloud-based sales enablement platform, streamlining sales engagement, centralizing marketing assets, automating content management, and leveraging data-driven insights to accelerate revenue and improve business outcomes.
bswiftCommunication Director
Apr. 2019 - Oct. 2022Chicago, IllinoisEstablished and led a highly successful Communication Practice, driving double-digit client base growth and generating ~$3M in additional revenue. Built and managed a high-performing team, recruiting, mentoring, and guiding communication professionals to deliver exceptional client outcomes. Designed and implemented new operational efficiencies, including the adoption of Monday.com, streamlining workflow and project execution. Developed innovative multi-media communication products that enhanced client engagement and deliver measurable value. Oversaw all client communication initiatives, including strategy, financials, and resource allocation, ensuring optimal performance and ROI. Empowered clients to elevate awareness and momentum around total rewards and benefits, crafting impactful campaigns that drove engagement.
Alight SolutionsSenior Communication Manager
Mar. 2014 - Mar. 2019LincolnshireLed high-impact communication initiatives for the Aon Active Health Exchange, developing an award-winning communication strategy that enhanced employee engagement and decision-making. Served as a trusted advisor and mentor, training other client leaders to drive successful exchange engagements. Designed and executed multi-media campaigns that inspired employees to act on their health benefits, improving awareness and participation. Evaluated the viability of new products, optimized delivery models, managed product and client financials, and led high-impact initiatives that shaped Alight’s service offerings across a diverse client portfolio.
Aon HewittCommunication Associate Consultant
Aug. 2011 - Mar. 2014Lincolnshire, ILCollaborated with HR and Benefits clients, strategists, writers, and designers to develop, design, and implement effective communication solutions related to employee benefit plans, performance management, total rewards, compensation, diversity, learning, and change management. Successfully managed health enrollment for a client with 400,000+ participants, ensuring a seamless experience through strategic messaging and engagement initiatives.
Aon HewittCommunication Consultant
May. 2011 - Aug. 2011Lincolnshire, Illinois, United StatesCollaborated with HR and Benefits clients, strategists, writers, and designers to develop, design, and implement effective communication solutions related to employee benefit plans, performance management, total rewards, compensation, diversity, learning, and change management. Successfully managed health enrollment for a client with 400,000+ participants, ensuring a seamless experience through strategic messaging and engagement initiatives.
Aon ConsultingBenefit Specialist II
Jan. 2010 - Dec. 2010Glenview, Illinois, United StatesLed health and welfare client implementation, mentoring analysts and associates to ensure project success. Developed 50+ process flows and documentation, collaborating directly with the client. Created and executed test plans, resolved client and participant issues, and led client meetings. Organized and managed client requirements on SharePoint for easy access. Designed and delivered client-specific training for the call center.
Hewitt AssociatesCommunication Production Consultant
Aug. 2003 - Jun. 2009Lincolnshire, Illinois, United StatesCollaborated with HR and Benefits clients, strategists, writers, and designers to develop, design, and implement effective communication solutions related to employee benefit plans, performance management, total rewards, compensation, diversity, learning, and change management. Successfully managed health enrollment for a client with 400,000+ participants, ensuring a seamless experience through strategic messaging and engagement initiatives.
Hewitt AssociatesFulfillment Project Manager
Feb. 1996 - Aug. 2003Lincolnshire, Illinois, United StatesDeveloped and implemented streamlined processes for delivering communication materials, ensuring accuracy and efficiency. Provided quality control expertise for new client implementations. Led and coached a team of up to eight fulfillment associates, driving performance and development. Optimized fulfillment for 120+ client teams, achieving a 30% cost reduction. Handpicked by leadership to enhance UK fulfillment processes and train associates, improving global efficiency.
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