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Work Background
NewfangledSenior Digital Marketing Strategist
Jan. 2024
NewfangledMarketing Manager
Sep. 2020 - Jan. 2024United StatesLead development of integrated marketing strategy for a roster of clients across industries. Utilize market research, analytics, and subject matter experts to create a strategic marketing approach for acquisition, engagement, and conversion. Coach owners and executives on how to strategically present their expertise and thought leadership to connect with their right-fit clients. Coordinate integrated marketing efforts for business growth and brand-building efforts. - Responsible for creating and managing integrated marketing strategies & campaigns to increase brand awareness and increase MQL to SQL conversion rates
- Develop content strategies that showcase each brand's UVP as it relates to the prospect's needs
- Create Go-to-Market plans for new and existing services and products
- Conduct market research, site audits, and review performance data to improve campaign performance and ROI
- Develop SEO strategy to help clients optimize past and current content - Build and coordinate custom campaigns that include content, email, and paid to move prospects through the customer journey
- Consult with clients on their businesses, sales cycle, and prospect needs to ensure strategic marketing assets are created
B.I.T.E MarketingMarketing Consultant
Oct. 2018 - Sep. 2020New Jersey, USAMarketing consultant for small food and travel businesses. Help owners craft their brand story and marketing campaigns so they can focus on the passion they have for their business. Consulting services offered: - social media strategy and management
- product launch marketing strategy
- content creation and strategy
- copywriting
- editorial management
Travel Pass MagazineFreelance Contributor
Aug. 2018 - Mar. 2020Create content that inspires people to get out and explore the world in their own way. Write strategic content that brings in new audiences, optimizes SEO potential, and highlights the wonder of the world we live in.
MSP-CBrand Strategist
Mar. 2018 - Aug. 2019Minnneapolis, MNLead strategy for campaigns across multiple publisher sites featuring a portfolio of brands. Act as the bridge between brand business leaders and creative and editorial teams. Create and manage projects and campaigns to ensure business goals are met while providing a consumer experience that builds loyalty and long-term brand equity. * Manage tent pole campaigns for large food publisher sites to integrate brands across a multifaceted corporation.
* Work cross-functionally to bring campaigns to life, including ideating broad concepts, managing photo and video shoots, coordinating with external creative partners, vetting paid media options, and overseeing the launch.
* Provide campaign reporting, including data analysis and consumer insights, to benchmark campaign success and provide guidance for future programs. * Copywriting digital ads, social media management, and editorial contributions.
General MillsMarketing Manager - Old El Paso
Jul. 2016 - Mar. 2018Greater Minneapolis-St. Paul AreaLead national marketing efforts for Old El Paso. Manage projects across a cross-functional team of internal and external stakeholders to maintain brand consistency while creating highly engaging campaigns that increase sales and brand loyalty. Manage day-to-day agency relations to facilitate media buys, partnerships, and programmatic and social marketing. Created and managed the editorial calendar and influencer strategy to build Old El Paso as a content-driven food brand and drive awareness and sales of our differentiated products. - Content strategy - Influencer marketing program management
- Media partner evaluation and relations
- Retailer partnership and in-store marketing - Social media strategy
- Creative agency relationship management
- Digital asset management, including website and social creative (video, photo, blog)
Be Inspired To ExploreOwner
May. 2016A food and travel site designed for women and families ready to follow their curiosity to new places and dishes.
Redleaf PressMarketing/Publicity Manager
Nov. 2014 - Jul. 2016Greater Minneapolis-St. Paul AreaCreate and tell the brand story through conversations online, in person and via print materials. Manage community engagement with our target audience on social media and other platforms to increase meaningful conversations. Daily content creation and monitoring of all brand owned platforms consistent with the strategic marketing plan. . Coordinate and foster media coverage for multiple product lines, individual staff members, and authors. Managed efforts that increased influencer outreach and opened up marketing and communication channels that were not previously utilized, including a blogger outreach program. Facilitated outreach focused on applying to appropriate awards based on new product launches. My work helped books win Living Now Award, Moonbeam Children's Book Awards, and Tillywig Toy & Media Awards. Marketing and brand strategy management to increase awareness and purchase
Paid media planning and management
Pre and post launch copywriting and editing
Marketing asset creation and dissemination
Social media marketing management PR management and coordination leading to increased brand mentions, award reception, and audience engagement
ValsparWebsite Administrator
Jul. 2013 - Oct. 2014Greater Minneapolis-St. Paul AreaLead communicator with consulates and visa processing organizations. Maintain Get There online domestic travel booking engine. Verify corporate travel policy and individual contracts are honored. Perform continuous process improvement analysis and indirect spend initiatives.
Examiner.comSt. Paul Cooking and International Travel Examiner
Apr. 2009 - Feb. 2011Shared my passion for good food and travel through recipes, tips, and reviews. Effective and clear written communication, website traffic growth, SEO, subscriber acquisition.
Indigo JourneysCommunications Specialist/Sales Lead
Jan. 2009 - Oct. 2014Brand management and strategic growth plan management. Client relationship management with emphasis on retention and acquisition. Industry partnership growth and maintenance. Trade show attendance and brand representation. Travel management, organization, and product research. Event coordination and hosting. Public speaking and product presentation. Direct sales with personal sales growth from 0 to $190,000/year over first three years.
Mount Olivet Careview HomeDietitian
Aug. 2007 - Aug. 2009Greater Minneapolis-St. Paul AreaNutrition education and counseling, handling of confidential information and HIPAA compliance, communication coordination between family, staff, and patients, data compilation and analysis, quarterly government reporting, treatment planning and documentation, complaint resolution
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