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Work Background
InstaworkStadiums - Strategic Account Manager
Nov. 2024San Francisco Bay Area• Working with over 50+ Stadium & Large Event partners in MLB, NFL, NBA & College sports as well as major convention centers in the West Coast.
• Maintaining high partner retention and satisfaction by providing excellent support and assistance to top partners.
• Forging relationships with key decision-makers resulting in securing new business and growing partner revenue.
• Managing projects involving cross-functional collaboration and completed executive-level QBRs.
San Francisco GiantsSenior Business Development Manager - Health & Wellness
Jan. 2024 - Nov. 2024San Francisco Bay Area
San Francisco GiantsBusiness Development Manager
May. 2023 - Jan. 2024San Francisco Bay AreaGiant Race - 2023 Race Highlights: • Overall participation - 37% YoY growth
• Family Challenge - 156% YoY growth (129 families)
• 10K Registrants - 79% increase (showing a demand for the return of the Half Marathon format)
• Nike Well-Collective on field Yoga Event - Sold out at 200 participants
• Alaska Airlines Allstar Team - 5 x Olympians + Elite Runners
• Introduction of Non Binary Category
• Introduction of Teams Format - 179 teams entered Creating a long-term vision for the Giant Race property that focuses on the Race and other potential health and wellness programming initiatives. Elevate Giant Race brand identity and assist with the creation of new event elements. Pursue new opportunities for growth and use the Giant Race as a vehicle to attract new associated and non-associated revenue sources. Oversee all financial development, sponsor/partner management, strategic alliances, marketing, and media initiatives for the Giant Race. Ensure you are on the leading edge of industry trends and attend conferences / trade shows as applicable. Collaborate with the leadership team regarding the implementation of new business, clients, projects, or partners. Identify and develop new business opportunities for Giants Enterprises and Oracle Park within the health, wellness, and fitness sector.
Orangetheory FitnessArea Manager - San Francisco / Bay Area
Sep. 2021 - Jul. 2023San Francisco Bay Area
Orangetheory FitnessStudio Manager
May. 2021 - Sep. 2021California, United States
The Bright AppDirector Of Fitness
Sep. 2020 - Jan. 2021Los Angeles Metropolitan AreaManaging a team of > 75 fitness trainers. Providing continuing education on b2c sales techniques, email template design and fitness marketing. Primary Liaison between key stakeholders from Fitness & Marketing divisions in the ongoing development of App ecosystem and functionality. Responsible for growth of online Fitness Influencers and driving b2c sales metrics for the business.
Orangetheory FitnessGeneral Manager
Jul. 2020 - Sep. 2021Pacifica, California, United StatesTrained in Orangetheory University management program. Built membership base by additional 120 members during COVID pandemic prior to San Mateo County Shutdown, despite concurrent loss of founding members due to COVID. Managed a team of 10 staff members including Fitness Coaches, Sales Associates and Assistant Studio Manager. Reported to Regional Manager & Multiple Studio Franchise Owner based in Colorado. Assisted in the transition of the Business to Outdoor Workouts due to San Mateo County COVID watch list and undertook unrehearsed Media Interview with ABC Bay Area News.
EquinoxGeneral Management Training
Mar. 2020 - May. 2020San Francisco Bay AreaUndertook all Membership advisory, HR & administrative training. Hired by Regional Director on “GM track” to manage proposed Northern California future venues to be opened in 2021. Arranged with Executive Director & General Manager to undertake multi-faceted training to further understand the business operations. Furloughed due to COVID-19 pandemic.
West Oak HotelGeneral Manager - Owner
Sep. 2017 - Mar. 2019Adelaide, South Australia, AustraliaDevised and deployed successful marketing strategies, dramatically boosting popularity of the venue. Organised budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans. Created, managed & executed business plan and communicated company vision and objectives to motivate teams. Liaised with five unique shareholding parties from disparate backgrounds (Finance, Arts, Hospitality). Oversaw the renovation of the venue, including management & financial control of all contractors. Built a venue that traded over $2,000,000 in gross turnover within first 12 months of operations. Sold shareholding EOFY 2018. www.westoakhotel.com.au
Fat Controller ClubGeneral Manager - Owner
Nov. 2015 - Dec. 2017Adelaide, AustraliaBuilt a live music venue from ground up with first year gross revenue in excess of $5,000,000. Created, managed and executed initial business plan and communicated company vision in both marketing and day-to-day operations. Experience in generating a cohesive vision with four unique shareholding parties. Maximized efficiency by coaching and mentoring 25 personnel on hospitality principles, industry practices and company procedures. Sold shareholding EOFY 2018.
M4SONICArtist Manager
Oct. 2012 - Jan. 2015GlobalDeveloped and maintained close association with various Music Industry leaders and venue personnel and attended meetings to further develop and promote M4SONIC. Liaised with global management team (William Morris Endeavor, Sony Records) in USA. Toured with Artist Internationally > 75% travel for over 12 months. Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach. In particular growth of social media metrics: YouTube growth from < 500,000 views to > 65,000,000 and Facebook growth from < 1,000 followers to > 150,000.
StereosonicEvent Operations Director - Adelaide
Jan. 2009 - Dec. 2013Adelaide, South Australia, AustraliaHired and cross-trained up to 250 staff members for various event-specific functions (Bartenders, concierge, artist liaisons). Oversaw growth of event attendance in South Australia from 8,000 patrons to 20,000+ over 4 year period. Worked cohesively with Interstate Partners to grow overall yearly attendance to 200,000+ attendees and voted “Best Festival in South Australia” 3 x consecutive years 2010,11 & 12. Fulfilled contractual obligations, including communications, marketing vendor coordination, schedule creation, budget administration and artist rehearsals as well as day of event coordination.
Electric Circus / Crippen PlaceExecutive Director
Jan. 2001 - Oct. 2011Adelaide, South Australia, AustraliaWorked through a variety of roles within this venture. Starting from bartending while in college, I rose to GM and Executive Director role. I was responsible for staffing, operations, fiscal reports and assisted with business development. I simultaneously ran 3 unique venues within this operation, put on events for 500 - 5,000 patrons and finished a full time college degree in Physical Therapy.
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