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Work Background
Knitted Grace BoutiqueClothing Boutique Owner
Jun. 2023 - Apr. 2025Long Beach Island, NJI've always loved beauty and fashion, and for twenty years I've been helping companies generate traffic and drive sales online. So I took a chance and built a website, taught myself Shopify, and learned the in's and out's of e-commerce as an online boutique owner. I learned the world of drop-shipping pretty quickly and in just two months, my revenue grew to thousands! I then started designing shirts and sweatshirts, working with other small businesses than can screen print my designs on demand. I now have a successful TikTokShop, an affiliate network of influencers and creators, and direct relationships with wholesalers. I truly love what I do and what I have built for this boutique but it's now becoming a form of passive income and I have found myself once again ready to work and I plan on looking again in early 2025 for a position that will utilize my new skills as well as my two decades of experience.
MyEducation.comManaging Partner
Feb. 2019 - Sep. 2022Greater New York City AreaWe specialized in Lead Gen for colleges and career schools. We were in this industry from the start and we joke that CollegeBound was the Ellis Island of EDU lead gen. (Collegebound is MyEdu’s grandpa!) Unfortunately, our call center did not make it through Covid and some of our biggest clients went bankrupt without paying us what they owed and so we had to close.
React2MediaDirector of Response Marketing/ LaunchYourDegree.com
Jun. 2015 - Feb. 2019New York, NYEducation marketing is one of the most exciting and rewarding industries-- being a part of someone's future and helping them get on the path to choosing the right school and career is the reason why we do what we do! At React2Media, we offered several options for recruitment and enrollment marketing, including: leadgen, hot transfers, pay-per-call/click-to-call campaigns and inquiry call verify. We made use of our well-established network and offered pre-roll video, helped drive traffic to social media pages and created custom email, display and CPA campaigns. We also drove app installs, too! I learned a lot during my time at R2M working with a great and supportive team of professionals who truly love what they do. I feel confident working in any vertical because of my time there.
BackToLearnDirector of Sales
May. 2014 - May. 2015Rochester, NYManaging and building client relationships, establishing sales goals, training and developing a sales team. Working with great people to bring the best products in education marketing to our clients, focusing on enrollments, cost-effective strategies and overall, the well being of our clients. We believe in thinking outside the box. We don't just convert leads into enrollments-- we help people succeed in applying, starting and staying in school!
CareerGliderDirector
Dec. 2013 - May. 2014Greater New York City AreaAs the Director of CareerGlider, I helped establish CareerGlider as a major resource for students, career-changers and anyone seeking information about careers and schooling. I designed their back-end system, working closely with the tech team and I also implemented industry best practices and compliance objectives across the site. In addition and most importantly, I established relationships with over ten major agencies and several schools in the short time of four months.
From an educational perspective, I learned the struggles and hurdles of running a start-up and some valuable marketing tools that I will take with me wherever I go. Most importantly, I learned that I can take charge, carry over existing relationships and create new ones!
The CollegeBound NetworkAccount Executive
Jan. 2011 - Nov. 2013Staten Island, NYAccount Executive is a loose term for what I do. I prospect new accounts, retain current accounts and win back former clients. Managing a book of 200 + clients responsible for about 1.5 million dollars in revenue monthly; working on a cooperative team of sales executives, SEM/SEO analysts and affiliate marketing managers; controlling and planning the media mix for my clients; prospecting new business and managing all aspects of the client relationship from negotiating contracts through the build phase to retention; lowering CPE/CPS through analysis and optimization; keeping clients very happy! I also attend trade shows, like LeadsCon, APSCU and Adtech as well as visit clients as needed.
TaskStreamMentoring Services Associate
Aug. 2010 - Jan. 2011Invoice manager, uploading invoices to CRM, keeping team abreast of new clients and updates to accounts
o Creating and running reports in SalesForce for implementation and sales team
o Following up with new and potential clients; implementation o Forwarding leads to sales team
o Providing support for clients: students, faculty and independent subscribers who need technical and/or functional support with the software, including: Lesson plans, unit building, rubrics building, using local, state and national standards, curriculum mapping, outlining and assessing goals and targets
o Distributing work to the team as needed
o Using System Administrator and SalesForce to log calls, create cases and send emails, in addition to managing client relationships
St. Francis CollegeLaboratory Instructor/Assistant Professor
Jul. 2006 - Jul. 2010Brooklyn, NY Teaching Anatomy and Physiology, General Biology, and Microbiology labs
Creating and teaching classes for NYC Department of Education teachers preparing for the content specialty exam in biology
Designing syllabi for above courses and distributing to adjunct faculty
Directing student research projects
Organizing two scientific poster sessions annually
Assisting the chairperson with departmental responsibilities
Supervising adjuncts and lab technicians
Co-Directing the Summer Science Academy for high school students
Advising students applying to graduate, doctoral, and summer programs
Attending professional development workshops, including topics such as SmartArt, Academic Integrity, ANGEL, Anatomy in Clay, Assessment and Microsoft Office
Participating in college planning and development, including a Women’s Health Conference scheduled for April 2011, Quinquennial review processing, and the creation of new courses and electives during a Middle States Accreditation Evaluation process
Writing grants and proposals
Lynda Valanzano, Independent Vendor and ConsultantOwner/Freelancer
Jan. 2003 - Jan. 2011 EDUindex, Inc., Sales and Marketing, Las Vegas, Nevada
o Recruited as part of the core team in NYC to build client base, spark interest and advise on local matters, especially those related to the culture of NYC and the core curriculum of NY State
o Used social media (Facebook, Twitter, LinkedIn) to raise awareness of EDUindex; sent postcards and letters to prospective principals and partners New York City Department of Education, workshop developer and facilitator
o Designed original workshop series for Middle and High School educators
o Led groups in hands-on activities to build confidence in teaching
Holt-MacDougal, International, New York State consultant
o Advised on New York City academic calendar and scope and sequence for lesson plans in conjunction with Holt science textbooks
Boon Tunes, LLC, Brooklyn, New York, content reviewer
o Reviewed song lyrics and animation for the BIOL-O-GEE R.A.P series
o Used experience to suggest topics that should be covered for Living Environment students
Gina LaGuardia Editorial Services, Staten Island, NY, freelance writer
o Wrote content for web and print articles on various topics, including college advice, continuing education and career services
Woman Poker Player Magazine, Canada and U.S., freelance writer
o Contracted writer for the magazine
o Work-for-hire status, as the article was sold to several other media outlets including CNBC
Kaplan K-12/Washington Post, New York, NY, contracted writer and editor
o Wrote lesson plans and background content for middle school science teachers
o Designed worksheets and laboratory activities to correspond with the lessons
o Included three alternative lessons based on the model for differentiation
o Participated in the editorial process, brainstorming sessions, and department meetings
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