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Work Background
Founder
Dragonflye Strategy and Creative ConsultingFounder
Mar. 2025Global - Sydney basedDragonflye is a strategic and creative consultancy that looks at multiple perspectives connected to the human experience and the marketing context to find a simple, powerful connection point for brands. The model is built on deep collaboration, finding illuminating insight and creating impact with evidence.
Executive Planning Director
HEROExecutive Planning Director
Jun. 2024Sydney, New South Wales, Australia
Executive Planning Director
McCann WorldgroupExecutive Planning Director
Jun. 2024Sydney, New South Wales, Australia
Executive Planning Director
Dig AgencyExecutive Planning Director
Jul. 2021 - Jun. 2024Australia
Head Of Planning
BWM DentsuHead Of Planning
Apr. 2021 - Jun. 2021Sydney, New South Wales, Australia
Group Head Experience Design BMF
Enero GroupGroup Head Experience Design BMF
Jul. 2019 - Apr. 2021
Head of Planning at Naked Communications
Enero GroupHead of Planning at Naked Communications
Jun. 2018 - Jul. 2019Australia
Chief Strategy Officer
Emotive ContentChief Strategy Officer
Sep. 2016 - May. 2018
Executive Planning Director, Chartered Marketer
George Patterson Y&RExecutive Planning Director, Chartered Marketer
Aug. 2013 - Sep. 2016Sydney, Australia
Strategy Director
MindshareStrategy Director
May. 2011 - Jul. 2013Kellogg, Unilever, MLC, Boeringher Ingelheim
Strategy Consultant
Luminosity Strategy Consultant
Jan. 2007 - Dec. 2011Consultant to M&C Saatchi Abel, Cross Colours (Permanent Contract), DaVinciEdisonBell Advertising Boutique, Metropolitan Republic, ITime Airline,Surreal Eco Boutique Hotel and Spa, Instant Grass Youth Connectivity agency, Haveyouheard
Marketing Manager; Consumer Marketing and Activation
Virgin Mobile SAMarketing Manager; Consumer Marketing and Activation
Jun. 2006 - Aug. 2007Senior Marketing Manager for the launch of Virgin Mobile in SA, involved in retail activations, experiential marketing and sponsorships, as well as a post launch digital campaign
Head of Marketing
Ster-Kinekor TheatresHead of Marketing
Jan. 2001 - Dec. 2006Computer Games Manager of all marketing activity, reporting to the CEO. In-house activities included design, PR, events, online marketing management, advertising, trade marketing and internal marketing.
Strategist and Insight Department Leader
TBWA\Hunt\Lascaris\JhbStrategist and Insight Department Leader
Jan. 1997 - Dec. 2001Insight Department Leader and Strategist on Sony PlayStation, Tiger Brands ( Tinkies, Albany Bread, Tastic Rice, Golden Cloud Flour, Fattis & Monis Pasta, Sorghum Beer, Ace Maize Meal)
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