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Work Background
CUcontentDirector of Marketing and Client Experience
Oct. 2024• Led marketing initiatives to increase brand awareness and drive revenue growth for CUcontent.
• Defined and maintained brand consistency to support sales strategy and business operations.
• Provided guidance and evaluation to sales executives and vendors involved in marketing campaigns.
OnPath Federal Credit UnionDirector of Marketing Operations
Aug. 2023 - Oct. 2024Metairie, Louisiana, United States• Led marketing and brand operations team at OnPath Federal Credit Union, overseeing branch initiatives, online presence, and creative services.
• Developed brand guidelines and strategies through media buying, creative direction, and event management.
• Implemented innovative marketing campaigns to enhance internal and member communications.
OnPath Federal Credit UnionMarketing Operations Manager
Oct. 2022 - Aug. 2023New Orleans, Louisiana, United StatesOversee marketing and brand operations for OnPath Federal Credit Union branches, online digital footprints, and creative services supporting internal and member communications.
Cumulus MediaRegional Digital Media Director
Feb. 2018 - Oct. 2022Greater New Orleans Area / Greater Baton Rouge Area• Led a team of twenty media sales professionals specializing in digital media and radio sales, managing monthly sales budgets and rates.
• Co-directed digital content and brand strategy across eight radio station websites, social media platforms, texting solutions, and email campaigns.
• Coordinated with third-party digital vendors and regional support staff, developing and executing station events and promotions.
Cumulus MediaLocal Sales Marketing Manager New Orleans
Mar. 2016 - Oct. 2022Greater New Orleans Area• Managed a sales team of 10 people for Cumulus New Orleans four station cluster, overseeing local radio and digital sales.
• Led targeted digital sales initiatives including SEO/SEM, social media, and website design to drive revenue growth.
• Achieved a 15% increase in local digital sales revenue through effective geo-targeting strategies.
Entercom Director of National eCommerce and Digital Media
Jul. 2012 - Mar. 2016Greater New Orleans Area based / Corporate Team Covering 27 Radio Markets• Directed the development and expansion of revenue generation through integrated digital media channels and national eCommerce sales.
• Led a team of media sales professionals across 28 markets and 130 radio stations nationwide.
• Managed digital media vendors, staff training, brand strategy, and digital support.
iHeartMediaSenior Marketing Account Manager, Major Accounts
Nov. 2011 - Jul. 2012Greater San Diego Area• Managed major accounts for KOGO News Talk Radio, consistently increasing revenue month over month.
• Expanded territory by over 65% annually, focusing on real estate, financial, legal, and political categories.
NolaKat Marketing & MediaOwner / Independent Consultant
Aug. 2011In my role as Owner and Independent Consultant at NolaKat Marketing & Media, I have spearheaded integrated media campaigns, managed project timelines, and developed creative content strategies. • Led successful campaigns across radio, print, digital, and social media platforms.
• Achieved a 20% increase in client engagement through strategic social media management.
• Implemented grassroots marketing efforts to enhance brand awareness and drive results.
NolaKat Media LLCOwner & Consultant
Aug. 2011United States, New OrleansIn my role as Owner and Independent Consultant at NolaKat Marketing & Media, I have spearheaded integrated media campaigns, managed project timelines, and developed creative content strategies.
• Led successful campaigns across radio, print, digital, and social media platforms.
• Achieved a 20% increase in client engagement through strategic social media management.
• Implemented grassroots marketing efforts to enhance brand awareness and drive results.
EntercomDigital Media Director
Aug. 2010 - Nov. 2011Portland, Oregon Area• Led a team of 40 marketing account executives in driving digital sales for a 6-station radio cluster in Portland, Oregon.
• Implemented email marketing, text marketing, and growth strategies to enhance campaign integration with traditional radio promotions.
• Achieved a significant increase in digital sales revenue through database marketing initiatives.
OregonLive.comSenior Marketing Account Executive
Jan. 2008 - Aug. 2010Portland, Oregon Area
NOLA.comMarketing Sales Supervisor
Apr. 2006 - Jan. 2008Greater New Orleans Area• Led a team of Account Executives to drive sales in Real Estate, Automotive, Sports, and Entertainment Categories.
• Collaborated with national sales and supported the creative and editorial team to develop effective marketing strategies.
• Specialized in boosting revenue and client satisfaction through innovative marketing approaches.
NOLA.comMarketing Account Executive
Jul. 2001 - Apr. 2006Greater New Orleans Area
The Biloxi Sun Herald, A Knight Ridder NewspaperMarketing Account Executive
Sep. 1999 - Jul. 2001Biloxi, Mississippi Area
The Biloxi Sun Herald, A Knight Ridder NewspaperGraphic Designer
May. 1997 - Sep. 1999Biloxi, Mississippi Area
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