Arlete Alegretti

marketing manager @B+D

CRM managerAffiliate MarketingCopywriterEmail Marketing ManagerCommunications ManagerBrand Marketing ManagerMarketing

In charge of marketing, advertising and promotion strategy in coordination with the marketing group Miami, also in charge of the merchandising and planograms perfect execution. Participation in international Conference for trainers, deployment of sales strategy training and BA motivation programs, during 9 yeas in different countries. Trainer for Duty Free sales team at main airports in Brazil and Manaus . Organization and execution of training sessions; preparation of p.p presentations, banners, coffee break. Deployment of product knowledge and selling techniques with focus on results.

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Work Background

TR SPECIALIST

Coty Inc.TR SPECIALIST

Oct. 2015 - Jun. 2017MIAMIResponsável pelo marketing das marcas em lojas, supervisionando as ações de lançamentos, anúncios, material promocional, junto com a coordenação de mkt de Miami. Responsável pela perfeita execução de planogramas e layout em lojas. Expertise nas marcas de Luxo e Premium : Main brands Dolce&Gabbana, Gucci, Hugo Boss, Lacoste, Calvin Klein, Chloé, Marc Jacobs

Treinadora Int'l Perfumaria

P&G Prestige and Coty CoTreinadora Int'l Perfumaria

Nov. 2008 - Dec. 2015São Paulo e Região, BrasilGerenciamento de treinamentos para equipe de vendas TR em Duty Free Shop. Planejamento, Budget, Calendário, Tradução de material, apresentações em inglês e espanhol. Capacitação, Expertise em perfumes e técnicas de vendas, posicionamento de marketing da marca.

Sell Thru Consultant

P&G PrestigeSell Thru Consultant

Jan. 2007 - Jul. 2015São Paulo e Região, BrasilInt´l consultant for Dufry do Brasil TR Responsável pelo marketing das marcas em lojas, supervisionando as ações de lançamentos, anúncios, material promocional, junto com a coordenação de mkt de Miami. Responsável pela perfeita execução de planogramas e layout em lojas. Expertise nas marcas de Luxo e Premium : Main brands Dolce&Gabbana, Gucci, Hugo Boss, Lacoste, Calvin Klein, Chloé, Marc Jacobs

Owner

Scarlet Eventos e Promoções LTDAOwner

Jan. 1998 - Jun. 2017BrazilCEO expertise em projetos de lançamentos de perfumes nas Lojas Duty Free Shop, contratando, treinando e coordenando a equipe de promotoras. Gerenciamento, produção e coordenação do Seminário da Coty Inc para vendedoras e treinadores - Março 2018 no Palácio Tangará.

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