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Work Background
TeamSourceSenior Marketing Advisor
Jul. 2024London Area, United KingdomIdentify market opportunities for business growth in call answering, call centres, and conversational AI in the UK.
Lead advertising and marketing efforts.
Alomone LabseCommerce and Advertising Consultant
Jan. 2023 - Jan. 2024Spearheaded significant revenue growth through website optimization and digital advertising. Website revenue +52% YOY
Advertising revenue+36% YOY Developed and implemented a comprehensive PPC strategy, managed a major website redesign and re-platform project, and guided the company's SEO efforts.
KlaviyoKlaviyo Agency Partner
Jan. 2017 - Jan. 2021I helped onboard and optimize companies looking to take their email marketing and website performance to the next level with the Klaviyo platform.
BigCommerceBigCommerce Solution Partner
Jan. 2017 - Jan. 2020IsraelI gave strategic consulting and marketing services to companies looking to improve and expand their eCommerce website stores.
Corman Marketing ConsultingFractional Google Ads PPC Advertising Manager and Coach
Jan. 2016IsraelWe help businesses improve their bottom line through advertising, website optimization and testing, and online marketing strategy. Online Advertising/PPC Growth - Advise and identify opportunities for expansion and optimization of current eCommerce, lead generation and branding campaigns for Google, YouTube, and Bing Ads across search, display, video, retargeting, and shopping. eCommerce Expansion - Develop a comprehensive plan for generating more sales and revenue through off-site marketing, cart abandonment strategies, integration and segmentation of customer data, on-site and marketing personalization, product/website reviews, marketplaces, comparison shopping engines, coupons, user generated content, sales and promotions, lead generation, pricing models, and affiliate/refer a friend programs. Conversion Rate Optimization - Initiate short and long term optimization techniques and testing ideas for eCommerce and lead generation websites. General Marketing Strategy - Outline and advise on short and long term online promotional strategies. Areas may include PPC, SEO, email, affiliate, branding, product marketing, new market and/or retention marketing, influencer marketing and competitive analysis. Advanced Email Marketing Strategy - Create advanced plan for email list growth, automation, segmentation, retargeting, testing and optimization. All options can include a one-time audit and/or ongoing advising. We are currently available for freelance consulting work.
Clix MarketingAdvertising Consultant
Jan. 2016 - Jan. 2018United StatesI optimized and consulted on ways to improve and expand leads and sales for a wide variety of advertising clients. I focused on lead generation and eCommerce campaigns in Google AdWords and Bing Ads.
Waves AudioOnline Marketing Manager
Jan. 2015 - Aug. 2016Tel Aviv, IsraelI managed all of the company's online marketing and advertising activities across all channels and networks: search, display, social, video, email, on-site, and beyond. I helped to increase Waves' online sales drastically, as well as grow website traffic, customer retention and acquisition and reach of new software, hardware and app product launches. I oversaw all online eCommerce activity including sales, special promotions, product marketing, pricing and positioning. I was deeply involved in developing and optimizing the company's business intelligence data, expanding our analytics capabilities, A/B testing, website conversion rate optimization, and testing new traffic sources. In addition, I served as a senior Team Leader, coordinating efforts among campaign managers, copy and technical writers, product and brand marketers, graphic designers, web developers, and content creators.
Waves AudioCampaign Manager
Mar. 2012 - Dec. 2014Tel Aviv, IsraelI coordinated and optimized all of the company's online marketing and advertising activities in search engines, display, social networks, video, direct media buying, and email. Campaigns included direct response, lead generation and branding in search, display, re-targeting, comparison shopping and social. I also measured performance across all marketing channels including email, webinars, website, advertising, and Social Media.
J-Town Internet ServicesInternet Marketing Manager
Jan. 2009 - Jan. 2012Jerusalem, IsraelAs manager of J-Townโs marketing clients, I promoted websites in search engines, social networks and on other sites. My responsibilities included Search Engine Optimization (SEO), Pay-Per-Click Internet Advertising (PPC), Social Media Marketing and Optimization (SMM), Copywriting, Analytics, keyword and market research and more. I coordinated and regularly updated J-Town's online presence, performed market and keyword research, assisted with potential client proposals, and assisted with special event planning and promotion. I managed a team of marketing assistants, researchers, copywriters, designers, and programmers. I optimized websites for a number of companies and organizations to rank in the top 10 results in Google for competitive niches including real estate, insurance, and travel. I ran an advertising campaign with an average conversion rate of over 30% and an average cost per qualified lead of $2.70.
illumineaCopywriter and Web Community Manager
Jan. 2008 - Jan. 2009Jerusalem, IsraelI researched and wrote all content for Natan Sharansky's website. I also managed his online persona by means of a blog, Social Media profiles including Facebook, Twitter, and YouTube, and advised him on ways to promote himself on the Internet. Managed internet marketing campaigns that incorporated comprehensive research, drafting reports, web and blog content writing, and social media activity.
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