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Work Background
Thrive Health HoldingsSearch Engine Optimization Manager
Oct. 2023 - Nov. 2024- Led and executed the company’s SEO strategy, implementing technical, on-page, and off-page initiatives to drive organic growth.
- Analyzed user behavior using Google Analytics and event tracking tools to evaluate and make recommendations for an optimized web experience.
- Owned website optimization projects, collaborating with developers, designers, and product teams to increase user engagement and conversions.
- Scaled link-building efforts, doubling reputable referring domains from 700 to 1,600 in 8 months, strengthening site authority.
- Refined marketing automation workflows, email campaigns, and customer retention strategies.
Direct AgentsSEO Strategist
Sep. 2021 - Oct. 2023New York, New York, United States- Owned SEO & CRO strategies for 8 E-commerce and SaaS client accounts across diverse industries.
- Ran A/B testing initiatives for clients, to optimize for increased conversion rates.
- Presented weekly to key executive stakeholders, reviewing strategic insights, performance reports, and growth opportunities.
- Partnered with paid media team to improve efficiency and reduce overall cost per click. - Conducted in-depth technical audits, resolving issues impacting site performance and organic rankings.
PaySimpleDigital Marketing Specialist
Nov. 2016 - Apr. 2020Greater Denver Area• Generated sales leads through organic search to hit monthly acquisition targets • Developed SEO strategies to increase traffic through keyword and content optimizations • Developed content strategy and collaborated with content marketing team to ensure optimization
• Performed technical SEO audits and resolved issues affecting the website's performance
• Reported website traffic, rankings, and acquisition performance to senior management
• Worked with the development team to execute website changes (design, functionality, bugs, etc.)
• Created landing pages for paid, organic, and social campaigns and ran A/B tests to test optimizations
• Developed and executed website CRO strategy to increase traffic to lead conversions
• Project managed the re-architecture and migration of website to a new CMS • Launched marketing and sales email workflows, creating lists, email cadence and campaign goals
Energy AcuityMarketing Manager
Apr. 2012 - Nov. 2016Denver, ColoradoDepartment Leader
• Coordinate media partnerships to increase brand awareness and presence at events
• Collaborate with client relations team to produce and promote educational webinars • Construct surveys to gauge client satisfaction and gather feedback for product development
• Track monthly marketing statistics such as web traffic, click-through-rates, and levels of engagement and present results to company president and CEO Website Owner • Initiated and executed a complete redesign of company website • Ownership of all copy, content and design of public website, using HubSpot design manager
• Leverage HubSpot marketing platform to develop content workflows and lead gen. funnels • Optimize Google Adwords account to increase relevant traffic and lead conversions
• Develop and monitor strategies to improve website SEO and increase relevant traffic Marketing Communications & Publications
• Execute content creation strategies to engage subscribers and attract target audiences
• Write, design and schedule email marketing campaigns for current subscribers and prospects
• Create and update the design and copy for company marketing materials
• Schedule and maintain company blog, manage bloggers to achieve goals and engage readers
• Plan and put together monthly newsletter content to both educate and attract potential clients • Manage company social media accounts: Facebook, LinkedIn. Twitter, YouTube, and Google+
Energy AcuityClient Marketing Associate
Sep. 2011 - Apr. 2012Denver, Colorado• Work alongside marketing manager in an effort to encourage client engagement with website content and product. • Assist in the development and implementation of monthly subscriber newsletters.
• Track and analyze traffic and engagement levels to identify effective content, and made recommendations based on highest performing content elements. • Assist in identifying and prioritizing company marketing objectives.
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