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Work Background
iROCKER IncChief Executive Officer
Apr. 2023At iROCKER, we’re a passionate group of outdoor lovers on a mission to change the way you experience the water. Exploration and adventure feed the soul. We want you to see the world, push your body, get up close with nature, create stories worth telling and moments worth remembering. We want you to live. With your inspiration and an eye towards continuous innovation, we are focused on creating market leading products you can rely on with durability that goes the extra mile and stands the test of time
iROCKER IncPresident
Jul. 2021 - Mar. 2023Jacksonville, Florida, United States
YETIVice President, Global Ecommerce, Retail, & Consumer Experience
Aug. 2020 - Jul. 2021Austin, Texas, United StatesLead E-commerce, Retail, and Consumer Experience organizations across the globe
YETISr Director, International, Global E-commerce, and Consumer Experience
Mar. 2020 - Jul. 2020Austin, Texas, United StatesExpanded role to include Global E-Commerce and Consumer Experience organizations
- Drive evolution of e-commerce organization, maturing strategy, developing organization, and executing change
- Define consumer experience, from CRM to Customer Care, implementing strategies which create deeper engagement and lasting loyalty
YETI CoolersSr Director, International
Jul. 2019 - Mar. 2020Austin, Texas AreaResponsible for International
- Leadership of Wholesale, DTC, Operations, Marketing, and Finance for European and Australian subsidiaries
- Management of relationships with distributors and independent dealers across APAC, Africa, and LATAM
- Full P&L ownership for all business units outside US and Canada
ASICS America CorporationVice President, Operations, North America
Feb. 2019 - Jul. 2019Greater Boston AreaResponsible for Distribution Center, Customer Service, Sales Operations, IT, Logistics, Inventory Planning, SPMO and Facilities
- Guide transition of ERP to SAP FMS
ASICS CorporationGM, Global E-Commerce, ASICS Group
Sep. 2016 - Feb. 2019Boston, MassachusettsResponsible for global digital commerce for all brands/properties within ASICS Group.
- Grew global revenues 54% in 2018
- Managed 43 businesses for 5 brands across 5 continents
ASICS America CorporationVice President, Direct to Consumer Businesses, Americas
Sep. 2014 - Aug. 2016IrvineResponsible for Retail & E-commerce across North & South America
ASICS America CorporationDirector, E-commerce & Digital Marketing
Jul. 2012 - Aug. 2014
St. John KnitsDirector, E-commerce, CRM & Loyalty
Apr. 2010 - Jul. 2012Responsible for E-commerce, CRM, & Loyalty
Charlotte RusseDirector, E-commerce & Digital Marketing
Jun. 2007 - Apr. 2010- Launched E-commerce
- Built team E-commerce and Digital Marketing organization from the ground up
Radial Inc.E-commerce Manager
Aug. 2000 - May. 2007- Launched E-commerce for Aeropostale
- Managed E-commerce strategy and support for Kate Spade and Liz Claiborne businesses
- Other Roles at GSI: Digital Marketing Account Executive shopPBS.com, Merchandising Manage of Customization & Personalization, Project Manager & Business Analyst
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