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Work Background
HumanSpark.ioLeadership Advisor | AI Strategy
Oct. 2025GlobalI work with leadership teams navigating the introduction of Generative AI and Agentic AI inside their organizations. My focus is helping leaders identify where AI can create meaningful value without disrupting the parts of their companies that already work well. This includes conversations around:
- AI strategy and leadership alignment
- Where Generative AI can expand thinking and insight
- Where Agentic AI can accelerate workflows and execution
- How organizations introduce AI thoughtfully without creating unnecessary disruption The most successful organizations do not simply adopt AI tools. They rethink how thinking and work happen across the company.
HumanSpark.IOAdvisor | AI Strategy, Growth, and Enablement
Oct. 2025GlobalMost teams are busy with AI. Very few are actually changing how work gets done. I work with leadership teams to close that gap. I lead executive sessions, workshops, and speaking engagements that help leaders rethink how decisions are made and how work flows across product, marketing, and customer success. Then we operationalize it. This is not about experimentation. It is about integration.
Turn scattered AI efforts into aligned, business-driven execution
- Build simple frameworks that connect inputs → decisions → impact
- Move teams from curiosity to consistent, measurable outcomes
- Improve adoption, speed, and quality across real workflows The shift is immediate when the work connects.
FranklinCoveyTechnical Product Marketing Leader
Dec. 2022 - Nov. 2025San Francisco Bay AreaHelped reposition an enterprise platform in the middle of an AI shift. The challenge was not building new capabilities. It was making them make sense. I partnered across product, sales, and customer success to clarify the story, tighten positioning, and bring AI into the learning ecosystem in a way buyers could actually understand and use. - Drove 85%+ adoption growth through clearer value narratives
- Improved deal velocity and conversion with stronger messaging and enablement
- Positioned AI in a way that connected to real business outcomes
- Translated customer insight into product and commercial direction When the story clicks, everything moves faster.
FranklinCoveyClient Success Leader
May. 2020 - Dec. 2022San Francisco Bay AreaOwned enterprise delivery and value realization across global accounts. This role was about more than retention. It was about making the work matter. I partnered closely with customers to move beyond static adoption and into outcome-based execution tied to real business goals. - Sustained ~95% retention across enterprise clients including Salesforce, Uber, and VMware
- Drove expansion through insight-led engagement, not reactive support
- Helped teams connect usage to impact, not just activity
- Acted as a bridge between customer reality and product evolution When customers see results, growth follows.
FranklinCoveyClient Partner
May. 2019 - May. 2020San Francisco Bay AreaFocused on growth, but built on trust. I led a territory through a period of strong expansion during COVID by aligning with executives, understanding what mattered most, and positioning solutions around outcomes, not features. - Delivered 95% YoY revenue growth
- Expanded strategic accounts through executive alignment
- Built long-term partnerships that extended beyond individual deals Simple approach. Know the customer. Deliver value. Stay consistent.
Duarte, Inc.VP of Learning Innovation and Marketing
Jul. 2017 - May. 2019Santa Clara, CALed go-to-market transformation across a complex portfolio. The work centered on one thing: clarity. I helped translate complex ideas into simple, compelling narratives that could scale across offerings, sales teams, and markets. - Drove double-digit growth through stronger positioning and GTM alignment
- Built executive-level narratives that differentiated in crowded markets
- Turned emerging trends into actionable, revenue-driving strategies Clear stories win.
Duarte, Inc.VP of Client Success
Feb. 2011 - Jul. 2017Sunnyvale, CABuilt and scaled enterprise growth across a $9M portfolio. This was where I developed my foundation in connecting sales and customer success into one continuous motion. - Grew new business by $6M while maintaining strong retention
- Built customer success models that drove expansion, not just support
- Led strategic engagements with Fortune 500 clients
- Established long-term partnerships grounded in value delivery Growth is a system.
Cruiser Customizing, Inc.VP of Marketing & Demand Generation
Sep. 2008 - Mar. 2011San Francisco Bay AreaAs the Vice President of Marketing at Cruiser Customizing, I was responsible for the planning and execution of online and offline marketing initiatives that drove ecommerce sales for the organization. In a time where industry trends were declining by 40-60%, I focused on tactics that would grow ecommerce sales, improve customer experience, and optimize marketing spend. We launched programs that increased international sales by 80%, overall sales by 40%, and reduced marketing costs by 50% through multi-variant testing and funnel conversion optimization strategies.
MediaZoneExecutive Channel Producer
Mar. 2007 - Sep. 2008San Francisco Bay AreaAs the Executive Channel Producer for Mediazone, I was responsible for the development, marketing, and management of four broadband sports channels, their related user communities, and social media outlets. I defined the editorial strategy, managed the content, production, operations, and P&L for the Motorsports, Indy Car, Wimbledon, and NBC Sports broadband channels at a time when live-streaming of video was not a main-stream consumer service. This included the design of the business model, acquisition of 3rd party content, user engagement, user-generated content, and channel programming. From a marketing perspective, I designed demand generation programs to drive subscriptions, and monetization strategies for generating revenue through advertising and sponsorship development.
Ridegear.comDirector of Ecommerce
Jan. 2005 - Mar. 2007San Francisco Bay AreaAs the Director of Ecommerce I was responsible for planning and executing demand gen marketing and IT initiatives to drive corporate revenue goals. I was brought on to plan and manage the launch of a new ecommerce platform and UI design including the set up and installation of third party web metrics. This effort, along with my channel advertising partner program increased the top-line revenue by 22%.
M3iworksDirector of Information Services
Jun. 1996 - May. 2004San Francisco Bay AreaDirector of Information Services responsible for staff consultants servicing the marketing and IT related needs of primary clients including: Sun Microsystems, Extreme Networks, HP, Sonicwall, and Broadware.
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