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Work Background
PMG Asia Pacific Pte LtdSenior Account Manager
Mar. 2022 - Aug. 2022PhilippinesIn charge of delivering on project requirements of Coca-Cola Philippines involving Print, POSM, and Premiums. ● Leads the Project Management Team of the Modern Trade requirements of Coca-Cola.
● Consulting supervisor to the General Trade requirements of Coca-Cola.
● Makes sure that Project Management Team align to professional standards in terms of reporting and project servicing
● Member of the Account Team Leads
● Production Supervision during FA Development, Prototyping, printing, production, delivery and installation. Projects Managed: Multibrand ActMedia requirements,Coca-Cola, Limited edition packaging and premium requirement, special projects for Coca-Cola, PMG Trade Launch Event (Event execution support and event host).
Asia Society for Social Improvement and Sustainable Transformation (ASSIST)Head of Service Delivery and Project Management
Jan. 2020 - Sep. 2021NCR - National Capital Region, PhilippinesOctober 2021 to November 2021– Project Manager, Consultant
January 2020 to September 2021 – Head of Service Delivery & Project Management In charge of overall service delivery encompassing project management, account management, creative development and output, digital marketing/ eLearning output. ● Orchestrates Project Management Team and the Creative Team towards a seamless delivery against specified outputs.
● Mentors and coaches all Project Managers and Creative Team towards commendable project management, client servicing, and internal/external resource orchestration.
● Crafted Project Management Process Manual and the ASSIST Creativelab Marketing Plan for 2020
● Critical resource for Sales Proposal development particularly in providing inputs on approach, methodology, team structure, workplan, and budget.
● Provides copy, art, and other creative directions as required or as necessary. Projects Managed and successfully delivered: GPE KM Portal, GIZ HMCCC KM Portal, UNDP Roads to SDG videos, GIZ PC+ ICT, ILO ICT, WWF Sustainability Diner, WHO UHC Videos
Jardine Distribution, IncCorporate Communications Manager
Dec. 2014 - Aug. 2018Manila, Philippines● Manages internal and external communications of all brands within each division of Jardine Distribution, Inc. - Agricultural Chemicals Division and Construction Supplies Division. ● Lead liaison for Jardine Distribution, Inc. and Jardine Engineering Corporation HK.
● Gateway between marketing team and A&P related vendors. Head of internal design studio.
● Supervises output of all Advertising, Event, Activation, POSM creative development and production output. ● Lead Admin and Community Manager for the company’s Facebook Page
● Concurrently Project Manager of Jardine Distribution’s Tripartite Program - Farm to Fork Program; Social Media Manager of the company’s fledgling Pest Control Service; Project Lead for the company’s website revamp.
● Concurrently has the function of Marketing Research Manager and Business Development Manager.
Products Managed: Full JDI Portfolio encompassing Agro Products and Construction Supplies. Corporate Communications, Jardine Distribution, Inc. Farm To Fork Program, Pest Control Application Unit Marketing Communications
Key Challenges: Provide efficiency in ad spending, media buying, design / graphics expenses. Expand the Farm To Fork program involving farmer recruitment vis-a-vis Rustan’s requirement. Generating exposure for Jardine Distribution’s Pest Control Service only through Facebook. Relaunch the company website that is highly dependent of its Sales Force Automation program
Accomplishments: Successfully established an internal design service that has currently saved the company PhP12M in design fees within a 6-month period. Successfully established and turned over the pest application service of the company; continues to provide social media support to the unit which now has nationwide B2B services. Farm to Fork Program now has three farms regularly servicing Rustan’s weekly quota of 12 tons of Tomatoes weekly (among other vegetables and fruits).
The Producers AsiaCo-Founder, Lead Business Development
Aug. 2014NCR - National Capital Region, PhilippinesAugust 2018 to Present – Consultant for Marketing Communications Strategy, Content Ideation, and Business Development ● Leads strategy development for Marketing Communications Projects
● Thought starter and developer of Marketing Communications content
● Support to business development lead generation and client servicing
● Production supervision support for TV, Radio, Print, and Event production execution. Projects Managed: Bonifacio Insurance Broker Corporation POSM and Website development and production, La Union Push Video, GIZ Youcap Project Primer Layouts, GIZ-DHSUD Event coverage, Short Film Production (Senior Moments, Pull of the Butterfly). Film Producer, shortlisted Senior Moments Cinepanalo Entry
Jardine Distribution, Inc.Senior Product Manager
Jan. 2013 - Jan. 2014Manila, PhilippinesReporting to the Marketing Manager of JDI Agro Division and the GM of TBFI. I am responsible for managing all aspects of a product.
● As Senior Product Manager, manages the company’s two leading molluscicide brands of the company along with 3 second tier herbicides and fungicide
● As Marketing Manager, manages all 13 brands of Taipan Brand Farm Inc, JDI’s 100% subsidiary that started operations April 2013.
● Designated as Rice Crop Manager and Ad and Promo consultant for all brands of JDI and TBFI
Products Managed: Surekill, Bayonet, Anvil, Tornado, Agroxone, Weedkill, Beta C, Vondozeb, Porsnail, Mindset, Shell 2, 4D Ester
Key Challenges: Product Management of the two leading Molluscocides in the country alongside build up of the portfolio of TBFI.
Accomplishments: Successful introduction of all products of TBFI. Sustained market leadership of Surekill and Bayonet.
Scarlet Communications VietnamBusiness Unit Director and Chief Representative Officer
Mar. 2012 - Dec. 2012VietnamReporting directly to the Managing Director. Responsible for establishing the Hanoi operations of Scarlet Communications Vietnam. Answerable for the business unit’s revenue targets.
● Heads overall operations - Administrative, Finance, HR, IT
● Spearheads internal coordination between resources shared between the two offices - Creatives and Purchasing
● Provides directions and planning for 360 Communications strategic planning projects.
● Provides supervision to production team in accomplishing creative output, event execution, and PR implementation
● Provides creative input to projects and pitches to the head office
Brands serviced: IBM, Japan Tobacco, Techcombank, Bluestone, Total, CanCham, InCham
Key Challenges: Establishing efficient operations, streamlining IT infrastructure between two offices via efficient ERP / Pipelining system. Lead generation for existing service offers.
Accomplishments: Facilitated completion of office construction within a limited time. Managed equipment purchase to maximize staffing-equipment ratio. New business wins - IBM Hanoi Projects, Techcombank, Japan Tobacco, ANZ Bank, CanCham and InCham events
Cheil Worldwide Inc.Director for Account Planning
Mar. 2011 - Jul. 2011Overall Management of Strategic Planning for 360 Communications.
● Manages two teams – Brand Communications Planners and Event Planner-Event Team
● Provides directions for 360 Communications strategic planning. Does Planning directly for PR, Events, Activation, and Digital when necessary.
● Provides support and supervision to Account Management Division for pitches. Provides overall supervision for implementing BTL activities
● Responsible for outlining administrative processes between divisions and adherence to the same.
● Reported directly to Deputy General Director and General Director.
Brands serviced: TH Milk, Nutifood, THP, Honda Airblade, Sapporo Beer, Toshiba Asia/Toshiba Vietnam, Fuji Xerox, Bao Viet Key Challenges: Provide directions for 360 Communications Planning. Streamline working process between divisions within the Agency. Improve performance/output of Event Team.
Accomplishments: Lead planning for two recent major wins for the Agency. Have directed execution for both PR and event for two recent high-profile events. Received congratulatory email from Client acknowledging successful event with hard results. Created the winning concept for the recent Honda Airblade launch pitch.
Dentsu Alpha VietnamDirector - Strategic Planning Division
May. 2010 - Mar. 2011Director for both Strategic Planning Division for 360 Campaigns and Director for Event, PR and Activation.
Venus CommunicationsDirector - Client Services
Jun. 2009 - Apr. 2010Functions as Business Unit Director to the Agency’s revenue-leading business unit and is responsible overall for Client Servicing.
Reports directly to the Managing Director.
● Managed the Agency’s main Business Unit having retainer accounts and actively drives Agency pitches.
● Serviced non-traditional advertising (PR, Events, Activation, Design) requirements of international brands
Brands serviced: IBM, Bel International, P&G, La Vie, Kirin Acecook, Viewsonic, Philips, Diamond Island, Abbott EQ Plus, GSK, Hard Rock Cafe.
Key Challenges: Maintain retainer and ad hoc accounts. Generate new business. Achieve business targets.
Accomplishments: String of pitches won while growing existing accounts. Accomplishing monthly business targets.
Red Arrow Creative Services ConsultancyFounding Partner - Business Development Director
Aug. 2008 - Jun. 2012Overall Management of Strategic Planning for 360 Communications.
● Provides directions and planning for 360 Communications strategic planning.
● Provides support Account Service Team for pitches.
● Provides directions for partner vendors
● Reporting directly to Managing Director and Chief Representative
Brands serviced: Total Samsung - Corporate to all Consumer Electronics category, SCJ TV Shopping Key Challenges: Provide directions and planning for 360 Communications Planning for Samsung Account
Accomplishments: Has a pivotal role in getting communication projects approved for implementation. Have led two winning pitches.
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