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Work Background
Prime TherapeuticsSocial Media Specialist
Sep. 2022 - Dec. 2024Austin, Texas Metropolitan Area- Grew social media audience from 40K to 67K+, a 67.5% increase, by optimizing content strategies including short-form videos and live events.
- Launched Prime Instagram account, achieving a 5.9% engagement rate in the first year.
- Grew engagement rate by 56% from 5% to 7.8% across social platforms
- Collaborated with cross-functional teams (Marketing, PR, Events, and Creative) to ensure alignment in campaign objectives and execution
- Utilized tools like Sprout Social to track content performance, using data to help develop social media strategies and measure campaign success
- Managed daily content creation, including copywriting, graphics, and video production, publishing up to 90 posts a month across platforms
- Contributed to the vision, strategy, and development of Prime Therapeutics’ social media presence through task execution. contribute to monthly content calendars to guide the timing of social media posts and campaigns.
- Developed content for external audiences, engaged with marketing partners, and collaborated with departments across Prime to execute social media campaigns to drive business results.
- Produced content for social media channels (i.e., Twitter, Facebook, LinkedIn) and implements daily posts according to plan and Prime’s brand voice
- Monitored social media community activity and engages as appropriate.
- Reported monthly and quarterly social data analytics to Social Media Manager.
Dotdash Meredith Social Media Coordinator, Health.com
Sep. 2021 - Jun. 2022New York, New York, United States- Developed, executed, and managed organic social media strategy that grew traffic and increased audience engagement by 30% in first three months.
- Reported on tests, traffic, and metrics (engagements, impressions) and optimized tactics to meet social KPIs.
- Collaborated with the sales team to align social media efforts with overall sales KPIs and brand positioning.
- Monitored social media trends and adjusted content to optimize audience engagement.
- Managed social media following of 12M+ across all social platforms (Facebook, Instagram, and Twitter)
- Wrote highly engaging daily posts for social platforms, including Facebook, Twitter, and Instagram, creating up to 15 posts a day.
- Worked with print, video, and design teams to develop cross-platform, traffic-driving editorial campaigns.
- Maintained cross-platform and platform-specific editorial calendar for social media content.
- Supported our Sales sold products, consumer revenue, and editorial spotlights.
Inked MagazineSocial Media/Editorial Intern
Sep. 2020 - Aug. 2021New York, New York, United States- Managed social strategy on Inked Pinterest account and increased monthly viewers from 8 million to 10 million in first month.
- Assisted the Editor-in-Chief in producing Culture features for the bi-monthly physical magazine, cultivating 6 to 10 events, movies, tv shows, albums, and products to highlight for the issue.
- Wrote 2 to 3 articles a week for Inkedmag.com, covering a variety of topics from industry news to pop culture trends.
- Collaborated with Social Media Manager and Video Team to create captivating content for TikTok, help grew account from 500 to 25,000 followers in one month.
- Managed daily interactions with a community of 18M + followers across Instagram, YouTube, Facebook, Twitter, and Pinterest, responding to comments and messages.
-Advanced understanding of various social media platforms and how to use each one to engage with our audience.
The Financial DietFreelance Writer
Mar. 2020 - Mar. 2020Greater New York City Area- Wrote a 1000 word article about my personal finance experience.
- Worked closely with the editor to ensure work was of the highest quality.
- Completed Tasks in a timely manner, finishing article before deadline.
StarbucksBarista
Mar. 2019 - Aug. 2021Greater New York City Area- Maintained the needs of a fast-paced and constantly changing environment with a calm demeanor.
- Connected with customers and responding to needs in a prompt and timely manner.
- Assisted in training new partners and creating a positive team environment by recognizing individual and team accomplishments.
FreelanceFreelance Proofreader
Aug. 2018 - Dec. 2021New York, United States- Performed thorough reads, checking for typos, grammar and sense, and verified information, providing suggested edits when necessary.
- Worked closely with clients to ensure all requests were implemented and all deadlines were met keeping author's voice and style in mind, using Google Drive to edit documents in real-time.
- Completed edits in a timely manner, meeting client’s deadlines.
BurntxContent Writer
Jan. 2017 - Apr. 2018Austin, Texas Area- Created and collaborated on story ideas with my editor and team members.
- Researched and published digital content twice a week on a variety of topics, with an interest in media and film criticism.
- Completed task in a timely manner, finishing articles before deadlines.
- Stayed up-to-date with the latest SEO guidelines and trends.
The University StarLifestyle Reporter
Aug. 2015 - Jun. 2016San Marcos, Texas- Independently wrote lifestyle stories for the twice-weekly newspaper, as well as online content.
- Attended events, set up appointments, and conducted interviews with members of the San Marcos community and Texas State students to report on topics related to the community.
- Responsible for meeting deadlines for my stories each week and attending staff pitch meetings
Regal Entertainment GroupAssociate Manager
Aug. 2013 - Mar. 2019Austin, Texas Area- Provided excellent customer service for guests to have an enjoyable experience.
- Created a welcoming atmosphere to engage in teamwork and problem-solving.
- Performed administrative duties while adapting to the needs of a fast-paced and constantly changing environment with a heavy focus on guest interactions.
- Trained and supervised non-management employees
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