Dotdash Meredith Social Media Coordinator, Health.com
Sep. 2021 - Jun. 2022New York, New York, United States- Developed, executed, and managed organic social media strategy that grew traffic and increased audience engagement by 30% in first three months.
- Reported on tests, traffic, and metrics (engagements, impressions) and optimized tactics to meet social KPIs.
- Collaborated with the sales team to align social media efforts with overall sales KPIs and brand positioning.
- Monitored social media trends and adjusted content to optimize audience engagement.
- Managed social media following of 12M+ across all social platforms (Facebook, Instagram, and Twitter)
- Wrote highly engaging daily posts for social platforms, including Facebook, Twitter, and Instagram, creating up to 15 posts a day.
- Worked with print, video, and design teams to develop cross-platform, traffic-driving editorial campaigns.
- Maintained cross-platform and platform-specific editorial calendar for social media content.
- Supported our Sales sold products, consumer revenue, and editorial spotlights.