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Work Background
DataAnnotationAI Writing Evaluator, Consultant
Nov. 2023New York, New York, United States-Analyze and annotate large datasets across various domains to support machine learning model training.
Write clear and concise prompts and instructions to ensure high-quality data annotation.
-Develop annotation guidelines and taxonomies to maintain consistency across annotated datasets.
-Conduct quality assurance reviews on annotated data to identify and resolve errors/discrepancies.
FreelanceFreelance Writer/Editor
Aug. 2023New York, New York, United States-Write and edit website copy, blog posts, and other marketing collateral to elevate client content.
-Develop messaging frameworks, weekly content calendars, and omnichannel marketing campaigns tailored to client objectives.
-Collaborated with authors to revise and improve content, resulting in a 20% increase in publication acceptance rates.
-Research and fact-checked content topics, ensuring accuracy and credibility of published content and resulting in a 20% increase in reader trust.
Bob Woodruff FoundationSenior Communications Writer
Feb. 2023 - Jul. 2023New York City Metropolitan Area-Wrote and edited long- and short-form articles, blog posts, social media content, and website content that improved bounce rates with engaging content and intuitive click paths.
Orchestrated and maintained a robust content strategy leveraging niche-targeted content. -Managed email marketing and newsletter campaigns using A/B testing, targeted segmentation, and customer analytics, increasing email open rates by 40%.
-Developed and implemented a comprehensive style guide and editorial standards, resulting in a 20% improvement in document clarity and consistency.
Decision FoundryAssistant Director Marketing Communications
May. 2022 - Oct. 2022New York City Metropolitan Area-Sole writer, editor, and communications leader for all content, including whitepapers, social media campaigns, and internal communications. Increased website engagement through storytelling by 20% and a 15% improvement in lead conversion rates. -Spearheaded strategic communications initiatives for senior executives, crafting compelling messaging resulting in a 30% surge in customer engagement. -Co-developed and implemented yearly communication and business applications marketing plans with full accountability for a $200K budget.
Nabler (now Brainlabs)Assistant Director of Marketing Communications
Mar. 2021 - Apr. 2022New York, New York, United States-Led communications initiatives for senior executives and global teams, crafting compelling messaging aligned with organizational goals and values.
-Maintained and delegated the editorial calendar to ensure a continuous flow of on-brand content that elevates our brand and increases thought leadership.
-Analyzed the effectiveness of communication campaigns and prepared reports and insights to inform decision-making and optimize strategies.
NablerStrategic Communications Consultant
Feb. 2020 - Mar. 2021New York, New York, United States-Wrote and edited communications materials, including website content, blogs, executive communications, social media posts, and legal documents.
-Optimized website content daily for SEO, leveraging tools like Semrush and Google Analytics, boosting website traffic by 44%. -Increased organic search traffic by 20% through rigorous market research and ongoing keyword performance analysis. -Assembled style guides, best practices, content calendars, and internal and external communications reporting structures.
FreelancePublic Relations Communications Consultant
Oct. 2019 - Aug. 2020New York, New York, United States-Provided communications and public relations support for clients in various sectors, including B2B, finance, and small and medium-sized businesses.
-Delivered communications services that raised website visits, lead generation, sales, and new customer growth acquisition. -Planned and executed advertising campaigns, social media content, and C-Suite announcements.
-Cooperated seamlessly with publishing and editorial teams, effectively aligning efforts to achieve goals on lead generation campaigns.
MUFGVice President
Nov. 2016 - Sep. 2019New York, New York-Collaborated closely with senior executives and front-line staff, leveraging data analytics to create and implement informed internal and external communication plans with a global mindset. -Wrote content to enhance internal communication and foster a positive culture, resulting in a 30% increase in employee engagement. -Produced two award-winning, bi-monthly internal print magazines and the annual Corporate Social Responsibility Report through cross-group collaboration. -Developed media strategies, connected journalists with relevant bankers, and managed external media inquiries.
MUFGAssistant Vice President
Sep. 2015 - Nov. 2016New York, New York, United States-Planned and executed redesign of internal communications platform including intranet, newsletters, and community channels. -Liaised with external partners to execute corporate initiatives, bolstering brand visibility and resulting in a 25% rise in external brand sentiment.
-Planned and supported events, including Town Halls, networking events, and guest speaking engagements.
Analyzed employee sentiment and engagement through employee feedback surveys, focus groups, software analysis via Jive.
MUFGAnalyst
Sep. 2013 - Sep. 2015New York, New York, United States-Wrote and edited daily content for intranet sites, press releases, email communications, and print publications. -Boosted team culture with corporate initiatives by 25% through targeted, effective communication strategies. -Monitored the firm's reputational risk and reported findings to executive committees, streamlining crisis communications. -Enhanced audience engagement through strategic content creation for print publications, intranet sites, and email communications.
Flexographic Technical AssociationEditor
Nov. 2011 - Apr. 2013Bohemia, NY-Managed global technical trade magazine production, including story development, writing, and editing. -Ensured constant updates on the association's website, delivering daily and engaging content for visitors.
Formulated the association's first-ever marketing plan, resulting in a dramatic 50% increase in website traffic. -Enhanced reader engagement by regularly introducing innovative and relevant content, contributing to a 20% growth in membership.
Diocese of Rockville CentreCommunications Coordinator
Apr. 2009 - Jan. 2011-Managed public relations for multiple nonprofits, led content development for three websites, and executed content strategies. -Conducted rigorous keyword research and marketing reviews, enhancing website performance and visitor engagement.
-Boosted online visibility by updating and maintaining website content with consistent brand messaging.
-Generated local interest and engagement by writing press releases on various regional events.
Canon USAEditorial Specialist
Sep. 2007 - Mar. 2009-Assisted with the production of two award-winning, bi-monthly corporate magazines, including interviewing, writing, and copy-editing. -Responsible for story selections, illustrations, and copy-fitting.
-Managed Canon's corporate online intranet news site on a weekly basis (writing, editing, updating, layout, photo selection).
-Worked closely with management, translators, pre-press, printers, designers, and freelance writers/designers to expedite communication strategies.
-Winner Best of Long Island (BoLI) award for magazine design and engagement.
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