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Work Background
Social Media Lead, Asia Pacific
AvanadeSocial Media Lead, Asia Pacific
Jun. 2024Federal Territory of Kuala Lumpur, Malaysia
Social Media Manager
Publicis GroupeSocial Media Manager
Jun. 2020 - May. 2024Malaysia- Provide social media guidance to brand teams, advising on best social practices. - Overseeing day to day tasks for all social platforms - i.e. content calendars, community management and content briefs. - Content strategy & planning across all social platforms (campaign + retainer) - Collaborate with the other teams (i.e. creative, media, brand) to ensure campaigns and Always On content is on track. - Monthly & campaign reporting which includes social metrics, competitors analysis, with precise recommendations for brands moving forward. - Liaison person for clients (for all things social) Brands worked with: GSK (Panadol, Sensodyne, Polident, Paradontax, Scott’s, Centrum, Caltrate), L’Oreal (Garnier, Garnier Men, Maybelline), BMW Malaysia, HSBC Bank, Heineken Malaysia, Income Singapore
Social & Outreach Strategist
Lion & LionSocial & Outreach Strategist
Sep. 2018 - Jun. 2020Kuala Lumpur, Malaysia- Strategise, develop & execute monthly social calendars & social campaigns - Collaborate with strategists from other regions to come up with the best localised strategies - Community management on all social media platforms for all brands - Analyse social data & insights for monthly and post-campaigns reports to come up with best practices (and action plans) moving forward - Creating strategy & ensuring successful execution for KOL campaigns - Collaborate with Client Servicing, Creative & Performance teams to deliver the best social strategies & executions for clients Brands worked with: Coty (Rimmel, Bourjois, Max Factor), Emborg (Malaysia, the Philippines, Singapore, Taiwan, Thailand, Myanmar and United Arab Emirates), Givenchy Beauty (Malaysia)
Account Executive
Social Groove Solutions Sdn BhdAccount Executive
Apr. 2016 - Sep. 2018- Managing various social media platforms - Client servicing personnel; strategized digital campaigns & social content - Preparation & presentation of reports - weekly/monthly analysis of social media platforms & its performance - Preparation of social media management proposals (retainer & campaigns) - Facebook & Instagram ad buy & audience targeting - KOL management for different social media campaigns Brands worked with: Sunway College, Setia Eco Glades, A Cut Above, Restyle, Columbia Asia Hospital, BloomThis, Bon Estates, Berjaya Times Square

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