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Work Background
V.B. CreativeCompany Owner
Apr. 2019Honolulu, HIBrand Strategy & Identity: Develop logos, brand assets, and marketing materials to help businesses build cohesive and recognizable identities. Marketing & Digital Growth: Create and execute marketing campaigns, social media strategies, and email marketing initiatives to drive engagement and conversions. Website Development: Design and manage customized brand websites for businesses to establish a strong online presence. Business Consulting: Develop best practices for workflow optimization, timelines, and organizational efficiency. Product Development & Merchandising: Oversee design, production processes, and vendor partnerships to bring creative visions to life. Marketing Planning & Brand Strategy: Lead comprehensive marketing planning efforts, including annual planning, positioning, and execution of strategic initiatives to build brand equity and accelerate growth. Portfolio Management: Manage diverse brand portfolios, assess performance, and implement SKU rationalization, pricing strategies, and go-to-market plans to optimize product performance and drive incremental revenue.
Chinook Asia LLCCreative Director
Aug. 2015 - Mar. 2019Lake Oswego, OregonLed brand transformation and marketing efforts for ULU Boot and TSUBO, driving increased consumer recognition through cohesive messaging, enhanced visual identity, and robust digital presence. Directed development and management of e-commerce websites, social media platforms, and influencer collaborations to expand reach and deepen engagement. Championed marketing initiatives and direct-to-consumer strategies that resulted in doubling annual sales for ULU Boot. Cultivated and maintained strategic relationships with retailers, influencers, and industry leaders to grow brand visibility and expand distribution channels. Oversaw business operations, including budgeting, P&L management, and production timelines to ensure long-term profitability. Developed and executed integrated marketing plans that aligned with company goals and maintained brand consistency across all channels. Partnered cross-functionally to inform portfolio strategy through consumer insights, market research, and lifecycle evaluation.
Chinook Asia LLCProduct Line Manager - Footwear
Jan. 2012 - Jan. 2015Lake Oswego, Oregon, United StatesDirected go-to-market strategies and product line development, leveraging deep consumer and market research to create highly targeted, performance-driven assortments. Collaborated with cross-functional teams to launch top-selling products that maintained leading positions in the marketplace for multiple years. Led creative teams to enhance brand storytelling, visual identity, and consistent messaging across all channels. Oversaw digital content and engagement strategy, managing website content, social media campaigns, and product marketing assets. Developed and executed long-term growth initiatives, culminating in the successful sale of Mozo at five times its original valuation. Drove portfolio management strategies, including SKU optimization and new product introductions, that are aligned with brand and business objectives.
Chinook Asia LLCSenior Footwear Developer
Jun. 2006 - Dec. 2014Lake Oswego, Oregon, United StatesConducted in-depth consumer and market research to identify key trends, emerging styles, and white space opportunities, guiding product development and marketing strategy. Led cross-functional teams through the full product development lifecycle, from concept to commercialization, ensuring alignment with brand identity and timely market delivery. Managed vendor relationships and negotiated supplier contracts to drive quality, cost efficiency, and operational excellence. Created and executed brand positioning strategies by developing compelling marketing materials, sales tools, and go-to-market plans that amplified brand impact and consumer connection.
Merkaba BoutiqueAssistant Buyer
Jan. 2005 - Jun. 2006
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