Gretchen Reese - Marketing Professional, Chennie LLC

Marketing Professional @Chennie LLC

EditorProofreaderCopywritingPodcast HostBloggerContent ManagerBrand Marketing Manager📝 Influencer or BloggerMarketing

Gretchen Reese is a seasoned marketing professional, and brings years of diverse marketing experience, including strong expertise in digital marketing, strategy development, and market research. She has a proven track record of developing and executing innovative marketing strategies that drive growth and brand visibility. Prior to founding Chennie, Gretchen worked with several leading organizations where she honed her skills in various facets of marketing. She holds a degree in Integrated Strategic Communications with a specialization in Marketing and Global Media. In her current role, she leverages her skills and experience to contribute to the growth and success of various clients via Chennie. Gretchen is known for her creative approach, analytical skills, and commitment to achieving business objectives.

UtilimarcGrowth Marketing Manager

Jul. 2022 - Feb. 2024Minnesota, United StatesMy role evolved from a content management position to now including marketing, brand and event strategy, management of a small team and internal/external PR activities. I was published in international publications, won an industry leadership award, and fostered long-lasting partnerships for the company. I created a successful launch campaign and website for the Electric Vehicle Consortium, a groundbreaking initiative that helps fleets pool together EV data better comparison metrics. This included a multi-page website, the creation and execution of a social media and email strategy, event preparation and collateral, as well as working with external media outlets to create an exclusive relationship to share insights, interviews and written content. I spoke at multiple industry shows, most frequently Fleet Forward Conference and Government Fleet Expo. As well as speaking at events, I led the teams that attended - planning the event participation, creating multi-team show plans and codes of conduct, creating and executing collateral (print and digital), coordinating speaking appearances for colleagues, booth design and execution, and overall corporate conference participation and logistics. Additional Duties: - Asset Creation - Social Media Analytics - Community Building - Media partnerships for outreach opportunities - Editorial calendars for content creation - Exclusive content for Utilimarc's website and email campaigns - Video / podcast scripts - Recording / Producing / Promoting podcast material - Sourcing interviews for podcast material - Editorial blog content - Press releases - Content management - Managing a content specialist and visual designer - Conducting informational interviews for product development - Increasing reach of Fleet FYIs to 1,000+ cities and 70+ countries worldwide - Won an industry award (Top 15 Leaders to Watch in Fleet) in 2022 from NAFA - Published in an international magazine. - Created survey process and editorial outputs.

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