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Work Background
Chennie, LLC.CEO | Photographer | Travel Writer | Podcaster
Mar. 2024I'm a corporate marketer turned travel writer & photographer who has made it my mission to help folks interested in upleveling their digital skills succeed. WHAT I'M PROUD OF:
💻 My digital masterclass, "iPhone Photos Made Easy", that's designed to help you uplevel your photography skills without a fancy camera
📜 The Template Collection that was in collaboration with NOMA Branding Co., to help entrepreneurs jumpstart their branding for a fraction of the agency cost! You can check them out at gretchenreese.com/the-template-collection
💖 Growing an online community with over 25k+ monthly page views that reaches folks all over the world! OTHER PLACES TO FIND ME:
Instagram ↔ @gretchen_reese @passionethepodcast
Pinterest ↔ pinterest.com/gretchen_reese
Facebook ↔ facebook.com/gretchenreeseofficial
Villa ChennieFounder
Jan. 2024Villa Chennie is a Minnesotan lifestyle brand that inspires people from all walks of life to live with intention every single day. From wardrobe essentials to all the things that make a place a home, we create effortless pieces without sacrificing style or comfort with nods to our Minnesotan and Italian roots.
UtilimarcGrowth Marketing Manager
Jul. 2022 - Mar. 2024Minnesota, United StatesMy role evolved from a content management position to now including marketing, brand and event strategy, management of a small team and internal/external PR activities. I was published in international publications, won an industry leadership award, and fostered long-lasting partnerships for the company. I created a successful launch campaign and website for the Electric Vehicle Consortium, a groundbreaking initiative that helps fleets pool together EV data better comparison metrics. This included a multi-page website, the creation and execution of a social media and email strategy, event preparation and collateral, as well as working with external media outlets to create an exclusive relationship to share insights, interviews and written content. I spoke at multiple industry shows, most frequently Fleet Forward Conference and Government Fleet Expo. As well as speaking at events, I led the teams that attended - planning the event participation, creating multi-team show plans and codes of conduct, creating and executing collateral (print and digital), coordinating speaking appearances for colleagues, booth design and execution, and overall corporate conference participation and logistics. Additional Duties:
- Asset Creation
- Social Media Analytics
- Community Building
- Media partnerships for outreach opportunities
- Editorial calendars for content creation - Exclusive content for Utilimarc's website and email campaigns
- Video / podcast scripts
- Recording / Producing / Promoting podcast material
- Sourcing interviews for podcast material
- Editorial blog content
- Press releases
- Content management
- Managing a content specialist and visual designer
- Conducting informational interviews for product development
- Increasing reach of Fleet FYIs to 1,000+ cities and 70+ countries worldwide
- Won an industry award (Top 15 Leaders to Watch in Fleet) in 2022 from NAFA
- Published in an international magazine.
- Created survey process and editorial outputs.
UtilimarcFleet FYIs Podcast Host
Oct. 2020 - Mar. 2024Fleet FYIs is a podcast for fleet professionals by fleet professionals - tackling topics like budget cuts, dips in the market, new product launches, smarter fleet management strategy and so much more. So many people are on the move – now more than ever. Fleet FYIs by Utilimarc helps you on the go or behind the desk, making fleet management a little easier. My role is host, interviewer, producer, editor, writer and promoter of Fleet FYIs, now reaching 48 countries and 635 cities worldwide. Fleet FYIs can be found on all major streaming directories like Spotify, Apple Podcasts, Amazon Music and more.
UtilimarcContent Manager
Apr. 2020 - Jul. 2022Minneapolis, Minnesota, United StatesUtilimarc connects telematics, fleet management and fuel card data that is delivered in customizable dashboards and tailored reporting within one unified platform. My role as a Content Manager consists of acting as the gateway for communication at Utilimarc - creating the tone of voice and writing style for the company, creating marketing materials and digital editorial strategy. My role evolved from a writing and branding position to now including the launch of a successful weekly podcast, Fleet FYIs. Currently, I am responsible for researching, writing, hosting and producing each show every week, alongside creating digital outreach content surrounding each episode for our social platforms and blog. Additional Duties:
- Social Media Asset Creation
- Social Media Analytics
- Community Building
- Writing exclusive content for external media sites
- Building media partnerships for outreach opportunities
- Creating an editorial calendar for content creation - Writing exclusive content for Utilimarc's website and email campaigns
- Creation of video / podcast scripts
- Writing editorial blog content
- Press releases
- Content output management
- Coordinating freelance copywriters
- Intiating and conducting informational interviews for product development
FormulateBrand Partnership
Jan. 2019 - Jun. 2019Brand partnership with Formulate Haircare. Deliverables Included: - Three social media posts as part of a larger campaign
- Two pieces of advertorial blog content
- Set-up and follow-through of international giveaway
MVMTBrand Partnership
Dec. 2018 - Mar. 2019
IM London & IM DubaiSEO & Web Copywriter
Aug. 2018 - Oct. 2020London, United Kingdom
IM London & IM DubaiDigital Marketing Intern
May. 2018 - Aug. 2018London, United KingdomIM London is a boutique marketing, branding, digital and creative agency based in Central London, UK. Primary specialties include web design, branding/re-branding, marketing solutions, strategic solutions, communication solutions and research/analysis. Primary Duties:
- Social Media Strategy (Facebook, LinkedIn, Instagram, Twitter)
- Social Media Calendar (Indesign, Excel)
- Content Curation (Facebook, Instagram, Twitter)
- Copy Writing for external clients and internal assignments
- Copy Editing for internal projects
- Presentations (InDesign, Powerpoint)
- Website Testing
- Research
- Content/Website Managing for external clients (Content, Copy, Wordpress Software, SEO)
- SEO for internal projects and external client
Wild BumContributor
Jan. 2018Wild Bum is a travel and lifestyle website giving voice to the movement of prioritizing travel at any stage in your life. My role as a contributor is creating travel guides for different destinations worldwide as well as creating long-form copy for their website blog.
UNIQLOBrand Partnership
Oct. 2017 - Nov. 2017Minneapolis, Minnesota
The SpectatorDigital Marketing Specialist
Sep. 2017 - Jan. 2019Eau Claire, WisconsinDuties: - Train in Advertising staff
- Bi-monthly newsletter (layout & copy)
- Client Relations
- Utilizing Adobe InDesign
- Social Media plan
- Digital Marketing Strategy
JORD WatchesBrand Partnership
Sep. 2017 - Oct. 2017Minneapolis, MinnesotaBrand Partnership with JORD Watches: I shot and edited content for JORD to feature across social media platforms (primarily Instagram, Facebook, and Bloglovin'), as well as an accompanying blog post. The product featured was from JORD's Frankie Series. Large focus on using Adobe Creative Suite for editing content, and the WordPress website software for the blogpost.
Gretchen Reese DigitalSearch Engine Optimization Copywriter
Aug. 2017 - Mar. 2024I am Minneapolis based digital copywriting specialist with a wicked coffee addiction. I specialize in SEO and web copy, which can be applied to nearly any online platform, digital resource or content marketing strategy that you can think of. Other content specialties:
- eBooks
- site content audits
- whitepapers + downloadable resources
- case studies
- email marketing
- landing pages
- sales letters
- B2C content
- B2B content
Pura Vida BraceletsBrand Partnership
Dec. 2016 - May. 2017This position was a brand collaboration allowing me to demonstrate creative abilities regarding content creation, photography, and photo editing. This collaboration was primarily based on Instagram - which allowed me to communicate with a large following about a brand, and is an example of social outreach skills.
The SpectatorSales Executive
Nov. 2016 - Oct. 2017Eau Claire, Wisconsin AreaIn this position, I can demonstrate my ability to work within a team to achieve a weekly sales goal and to show collaborative effort. As a sales executive, I have a specified territory in the Eau Claire area in which I work with a variety of companies to create advertisements to place in the University of Wisconsin-Eau Claire's student newspaper - both online and print. I also have branched in to a social media presence - starting the steps to be able to partner the student newspaper social media accounts with a variety of companies in regards to sponsored content and advertisements on social platforms.
Giorgio ArmaniStylist
Sep. 2016 - Jan. 2017Eagan, MinnesotaThis sales associate position allows me to demonstrate skills of high customer service, the ability to work for collaborative team effort, ability to work in a high stress and low stress environment, and the ability to adapt well to change. This position also incorporates gaining product knowledge of designer product and quality, as well as learning buyer tendencies and patterns, and how to adjust well to these tendencies.
CollegeFashionistaCopywriting Intern
Aug. 2016 - Jul. 2018This intern position allows for growth with a certain skill set; for example, fluency with different social media platforms, Internet advertising, writing/publishing content, as well as photography/photo developing skills. With this position I am able to connect with various age demographics and social demographics via social media, as well as refine my personal brand via social media outreach. As a style guru for College Fashionista, I write articles on certain trends as well as local boutiques, and I also create content for college fashionista image and blogging galleries as well as my own.
White House Black MarketSales Associate
May. 2016 - Nov. 2016This sales associate position allows me to demonstrate skills of high customer service, the ability to work for collaborative team effort, ability to work in a high stress and low stress environment, and the ability to adapt well to change.
RocksboxBrand Partnership
Mar. 2016 - Aug. 2016Eau Claire, Wisconsin AreaThis position was a social media brand partnership, which allowed for new knowledge on how to reach different demographics via social media to advertise a specific brand and product.
Monochrome MinimalistEditor
May. 2015Monochrome Minimalist is a website that had it's official relaunch in 2017. Originally on a separate platform, now has migrated to a WordPress site. Monochrome Minimalist is a fashion, lifestyle and travel blog - with an emphasis focused on editorial content that captivates and engages its audience and new readers.
TargetTeam Member
Oct. 2014 - Jan. 2018Richfield, Minnesota
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