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Work Background
Self-employedHey ChatGPT: Write me a job title that says I do smart digital marketing stuff. Please.
Oct. 2024Kelowna, British Columbia, CanadaHey folks! It’s just me this time! No agency. These days, I'm working closely with a misc. bunch of founders, startups, and in-house teams. I also support agencies when they’re at capacity and need some senior-level perspective with tricky challenges. I come up with creative approaches to brand storytelling, paid media, SEO, social, etc. Basically, finding growth without setting fire to budgets. I feel pretty good saying I’m 51% sure AI’s not replacing me anytime soon. Let's chat :)
Crew Marketing PartnersDirector of Growth
Dec. 2022 - Sep. 2024Responsible for driving the company's client and partnership opportunities. This includes inbound, outbound & ABM programs. Working closely with digital and creative teams to create a high-quality pipeline of opportunities that drive revenue. Multi-channel, multi-touch is the name of the game. Tactics include content, digital advertising, social, SEO, emails/newsletters, digital events, and more.
CREW Marketing PartnersDirector of Digital Marketing
Nov. 2016 - Oct. 2022Kelowna, British Columbia, CanadaResponsible for the profitable operation of Crew Marketing’s international digital marketing team. Overseeing the creation and delivery of service offerings such as Social Media Marketing, Influencer Marketing, Paid Media, DTC/eCommerce, Email, SEO, and more. Client facing involvement included: Strategy creation & consultations. Sales consultations. Was also hands on whenever it called for it. Paid search, content creation & copywriting, design, and more.
GOODSIRCo-Founder
Oct. 2003 - Nov. 2016Kelowna, BCACQUIRED - For over a decade I had fun helping businesses conceptualize, design & develop creative digital projects. My agency GOODSIR employed upwards of 20 people full time, and helped a variety of clients in numerous industries solve business problems with creative digital thinking. Those companies ranged from small start-ups and hard-working entrepreneurs, to internationally recognized brands like BestBuy Canada, The JUNO Awards, Alliance Films, Lululemon, UBC and more. I’m proud of always being profitable, the awards we won, but mostly the friendships we made along the way. Many of which still stand approximately 20 years later.
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