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Work Background
Sync Group Holdings (Pty) LtdGeneral Manager
Mar. 2019 - May. 2023South Africa
OutActive Nature FoundationFounder & Director
May. 2016City of Cape Town, Western Cape, South AfricaI founded the Green Sport Foundation in George, South Africa 2015. It was rebranded to OutActive in 2024. The organization was originally founded to facilitate and drive the George Trails Project. George Trails is an innovative project that grew into the biggest of its kind in Africa, and possibly the World. Following a vandalism incident in 2016 where most of our trail signage were destroyed we started using technology to provide tourist and locals with quality information about the trails, outdoor routes and local attractions. More than 1000kms of accumulative routes for mountain biking, trail running and hiking were mapped and placed on our website for download in the form of GPX files. Tourists/users could download the routes for self-navigation with their phones and this increased safety and usability, tremendously. The project was such a success that it received R200k in funding from the Western Cape Government and George Municipality in 2021. With this money the total offering was expanded to include more than 2300 kilometers. Making it the biggest outdoor route network of its kind we know about. On the back of the project George was established as a world-class outdoors destination and now boast the MUT (an International Trail Running event) and a thriving trail community. As a result George Tourism's slogan was also changed to 'George Naturally' to further promote the natural outdoor playground that George has become. Late 2024 George Trails was sold to a local NPC, aligned with George Tourism. Similar projects in the outdoors space are being rolled out around Cape Town where OutActive is now situated.
Terra Firma AgencyOwner
Aug. 2005Cape Town, Western Cape, South AfricaTerra Firma was founded in 2005 and is based in Cape Town. Our team managed many successful events and marketing campaigns for prominent clients before transitioning to a digital marketing agency. We offer paid Meta, Google and LinkedIn advertising campaigns, lead generation, social media management, content creation, Design (website, graphic) Copywriting (blogs, newsletters, advertising, books) and SEO
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