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Work Background
Voyageur GroupSr. Digital Media Manager
Dec. 2024Minneapolis, Minnesota, United States
Larkin Parents BoosterBoard Member
Sep. 2024Maplewood, MN
Mayo ClinicMarketing Manager
Jun. 2019 - Dec. 2024Rochester, Minnesota Area• Direct and manage multiple projects and campaigns within a broader digital marketing scope. • Strategic decision-making for demand generation across various practices; lead larger teams, have larger budgetary responsibilities, and contribute to high-level organizational planning.
• Involved in long-term strategic planning and aligning marketing strategies with overall business goals. • Communicate and collaborate with other leaders, departments, and internal/external stakeholders to ensure the marketing strategy aligns with the overall organizational objectives.
• A leader bringing a higher level of expertise, strategic thinking, and a deeper understanding of market trends.
• Successfully plan multi-million-dollar budget across various campaigns to meet objectives and increase financial performance.
• Continuous comprehensive data analysis using Tableau, resulting in actionable insights that optimized marketing campaigns, increased revenue by 32%, and patients seen by 26%.
Collegis EducationDigital Marketing Strategist
Jan. 2017 - Jun. 2019Bloomington, Minnesota• Effectively developed and applied paid media strategies to drive lead generation and fill-the-funnel tactics within existing channels—i.e., search, social, display—and growth of new channels—i.e., YouTube, Pandora • Directed multiple teams on test and learn projects • Measured and presented monthly on performance and next optimizations for paid media channels
• Built and tested new audience segments to broaden reach, i.e., retargeting, lookalikes, custom audiences, etc. • Gained clients’ trust across all accounts with my communication, analytical and paid media skills
Three Deep MarketingPaid Media Specialist
Nov. 2015 - Dec. 2016Greater Minneapolis-St. Paul Area• Build and optimize PPC accounts on Google, Bing and Yahoo for clients to reach their business goals and improve overall health account • Manage $250k budget across multiple channels in one month for a client’s semi-annual promotion. Media platforms included Google AdWords, Remarketing, Display Ads, Gmail Sponsored Ads, Bing Paid Search, Yahoo Paid Search, Facebook Ads and Instagram Ads
• Created and implemented a structured approach to paid social media advertising; as a result, the company grew in an area previously not achieved and gained new clients. This expanded new work product able to be implemented to other clientele
• Measure and deliver performance results in clear, concise PowerPoint presentations • Assist the sales team in potential client paid media strategies and presentations
• Write blogs and optimize paid media for the internal marketing teams
• “Happy Team Lead” on the Social and Wellness Committee; plan events for employees to continue a positive culture in the work environment
University of St. Thomas Opus College of BusinessDigital Marketing Coordinator
Jul. 2012 - Oct. 2015Greater Minneapolis-St. Paul Area• Plan and manage PPC and SEM campaigns to maximize traffic, new leads, returning visitors, and sales with strategy development, campaign execution, management, and reporting
• Pull data from different analytical platforms to create reports and present findings to my team • Perform analysis on campaigns to optimize segmentations, keyword positions, and bids
• Developed eCommerce marketing plan for continuous improvement strategies • Implement content strategy on websites and social media channels for SEO improvement
• Collaborate with program managers and financial analysts to meet business objectives
• Participate in project initiatives for cross functional assignments among Opus College of Business through thoughtful project management, efficient operational execution, and strategic design
• Mentor and train all marketing team members among the department • Manage online marketing budget and keep current with emerging digital channels
St. Catherine UniversityAssistant Dance Coach
Sep. 2011 - Apr. 2013St. Paul, MN• Implemented marketing plan – including social media tools – to recruit future dancers
• Led practices consisting of stretching, conditioning, time management and critiques of skills and routines • Mentored team in managing busy schedules of courses, work, performances and practices
• Formulated conditioning schedule, selected costumes, mastered competitions rules and other tasks to strengthen team image and reputation
Minnesota TwinsGame Presentation Specialist
Apr. 2009Greater Minneapolis-St. Paul Area• Prepared for 2014 All Star Game by creating, organizing and planning graphic elements
• Increase fan engagement during the game with digital display cheering prompts
• Display pre-game and in-game digital elements of sponsored advertisements
• Update all other MLB out-of-town games and news information on display boards
• Showcase player stats on the video board during at-bats
• Post play-by-play game notes on scoreboards
Wedding Shoppe Inc.Marketing Specialist
Feb. 2009 - Jul. 2012St. Paul, MN• Photography editing of products including scaling, cropping, retouching and repositioning
• Collaborated on new branding and ensured it was consistent on collateral, website and in-store
• Secured relationships with designers for approval of collection releases and use of imagery
• Explored opportunities of style trends and behaviors locally and nationally for advertising
• Created and executed marketing strategies for promotions, social media and advertising
• Designed and managed email campaign, including A|B testing and tracking
• Utilized analytical reports to improve website, marketing and advertising performances; data mining in everyday duties increased online traffic, orders and in-store customers
• Launched new product unveiling and awareness through all marketing channels
• Boosted company exposure with maintaining relationships at promotional organizations
Minnesota TwinsGame Presentation Intern
Feb. 2008 - Oct. 2008Greater Minneapolis-St. Paul Area• Facilitated the combination of promotional pieces from marketing, corporate sales, and other departments into cohesive game day presentations • Assisted in all elements of Game Presentation, pre-game and mid-inning for all 81 home games of the 2008 season
• Organized and directed in-stadium contests and corporate sponsored elements
• Directed archival and distribution of game day event videos for participants and sponsors
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